Progressive Corporation

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Progressive Corporation
Traded asNYSEPGR
S&P 500 Component
IndustryVehicle Insurance
HeadquartersMayfield Village, Ohio, U.S.
Key peopleGlenn Renwick, CEO
Peter Lewis, Chairman of the Board (Non-Executive)
Revenue$15 Billion USD (2010)
Employees27,250 (2010)
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Progressive Corporation
Traded asNYSEPGR
S&P 500 Component
IndustryVehicle Insurance
HeadquartersMayfield Village, Ohio, U.S.
Key peopleGlenn Renwick, CEO
Peter Lewis, Chairman of the Board (Non-Executive)
Revenue$15 Billion USD (2010)
Employees27,250 (2010)

The Progressive Corporation, known as the Progressive Casualty Insurance Company through its subsidiaries, provides personal automobile insurance, and other specialty property-casualty insurance and related services in the United States. The company was co-founded in 1937 by Jack Green and Joe Lewis and is headquartered in Mayfield Village, Ohio.[1]



The company operates in three segments: Personal Lines, Commercial Auto, and Other-indemnity. The Personal Lines segment writes insurance for private passenger automobiles, motorcycles, boats, and recreational vehicles through both an independent agency channel and a direct channel. The Commercial Auto segment writes primary liability and physical damage insurance for automobiles and trucks owned by businesses primarily through the independent agency channel. The Other-indemnity segment provides professional liability insurance to community banks, principally directors, and officers liability insurance. It also provides insurance-related services, primarily providing policy issuance and claims adjusting services in 25 states for Commercial Auto Insurance Procedures/Plans. In 2011, the company was ranked 164 in the Fortune 500.

Industry information

Progressive is one of the largest auto insurers in the United States, with over 10 million policies in force,[2] along with State Farm, Allstate, GEICO, Nationwide Insurance, Farmers Insurance Group, and USAA. Progressive primarily offers its services through the Internet or by phone and through independent insurance agents. Progressive's Agency business sells insurance through more than 30,000 independent insurance agencies and where customers can quote their own policies and then contact an agent to complete the sale.

In December 2009, Progressive announced it was selling car insurance in Australia.[3] Initially called Progressive Direct it rebranded as Progressive in 2011.[4]

Marketing and operations

Progressive's marketing campaign is known for offering quotes of its competitors along with its own quote. It was the first major insurer to offer auto policies through the phone and through its web site. In September 2007 Progressive began to offer Pet Injury coverage, which provides coverage for dogs and cats that are injured in a crash and is included at no additional cost with Collision coverage.[5]

Immediate Response Vehicles (IRVs) used by Progressive are specially modified Ford Explorers and Ford Escapes.[6]


Progressive's television advertisements depict an insurance superstore with an overly enthusiastic cashier named Flo, who explains the benefits of Progressive Insurance.[7][8] In December 2010, the company introduced the "Messenger," as a complementary campaign.[9] In 2012 they introduced the character "Brad", an easy-going, self-assured, well-coiffed man with a casual demeanor and an absurdly-comic sense of self-esteem who refers to himself in the third-person only. In 2011, Progressive introduced an Australian counterpart to Flo, named Kitty.[10]

In 2009, the company was accused of ordering their advertisements off the air during the show broadcast of Glenn Beck on the Fox News Channel over comments made about U.S. President Barack Obama.[11][12] Progressive stated that they never authorized their ads to be aired during Beck's program, and they aired in that timeslot due to Fox's error.[13]

On January 6, 2012, Sonic the Hedgehog was seen on its advertisements.[14]


According to a February 2011 Wall Street Journal article, Progressive has a leg up on its rivals in Pay As You Drive insurance, a form of vehicle insurance also generically known as usage-based insurance.[15] Progressive has three U.S. patents covering usage-based insurance methods and systems, with more patents pending. Progressive began working on the concept in the mid 1990s and continues to refine the concept and bring it to the mass market.

Snapshot is Progressive’s Pay As You Drive, or usage-based insurance program. Snapshot is a voluntary discount program where drivers can save money on their car insurance by sharing their driving habits with Progressive. According to Progressive, Snapshot is best for people who drive less, in safer ways and during safer times of day.[16] Snapshot customers can make changes to their driving habits that will lead to bigger discounts by checking their driving data and projected discount on over the course of their initial policy period.

Drivers plug a device the size of a garage door opener into the on-board diagnostic (OBD) port of their car. The device records and sends the driving data to Progressive, and Progressive uses that information to calculate the rate. After 30 days, customers find out if they’re eligible for a discount – up to 30 percent – based on that 30-day “snapshot” of their driving habits. At the end of a six-month policy period, Progressive calculates the customer’s renewal discount and customers return the device to Progressive. Drivers’ rates can’t go up with Snapshot. And the discount is not based on location or speed. The device does not have GPS and the company doesn’t take into account how fast the car goes although it does take into account how fast and frequently the vehicle operator brakes. Snapshot is voluntary and customers can opt out at any time. Snapshot will also not increase the customers premium should they not be eligible for any level of the discount. The customer is charged up to $75.00 if they do not return the snapshot device to Progressive should they decide not to engage in the program after receiving it.

Snapshot is available in 42 states and the District of Columbia including: Alabama, Arizona, Arkansas, Colorado, Connecticut, District of Columbia, Florida, Georgia, Massachusetts, Idaho, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Mississippi, Montana, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Utah, Vermont, Virginia, Washington, D.C., West Virginia, Wisconsin and Wyoming.[16]

Corporate sponsorship

In January 2008, Jacobs Field in Cleveland, Ohio, home of the Cleveland Indians, was renamed Progressive Field. Progressive signed a 16-year contract for the naming rights, as well as sponsorship rights to become the Official Auto Insurer of the Cleveland Indians. The agreement costs around $3.6 million per year.[17] (Mayfield Village, Ohio, where the company is based, is a suburb of Cleveland.)

In March 2008, Progressive announced its title sponsorship of the Progressive Insurance Automotive X PRIZE and their funding of the $10 million prize purse. The Progressive Automotive X PRIZE is an international competition designed to inspire a new generation of viable, super fuel-efficient vehicles. The competition is open to teams from around the world that can design, build and bring to market 100 MPGe (miles per gallon energy equivalent) vehicles.[18]

On December 14, 2010, the Gator Bowl Association announced that Progressive Insurance would become the title sponsor for the 2011 Gator Bowl[19] college football bowl game.


In 2002, the company settled with the State of Georgia in a class action lawsuit over diminished value claims brought by policyholders.[20]

In 2007, the company apologized after it was revealed they hired private investigators to infiltrate a church group and pose as congregation members to collect information on litigants seeking redress from the company. Another lawsuit was filed by the litigants over the affair against the company for invasion of privacy and fraud.[21]

In 2009, the company was sued for allegedly deceiving policyholders by employing illegally-operated, unlicensed body shops to make repairs on vehicles for their clients in order to save money.[22] The court ruled in Progressive's favor on two of the counts and the other four were dropped, pending appeal.[23]

In 2012, the company was widely criticized online for how it handled the claims filed by the family of Kaitlynn Fisher. When Kaitlynn Fisher, 24, was hit and killed by a driver who ran a red light in Baltimore, Progressive fought to avoid payment due, with a policy that covered against the possibility of an accident with an underinsured driver. The driver was found to be negligent at trial with Fisher contending that Progressive provided legal assistance to the defense.[24][25][26]

Index memberships

See also


  1. ^ Suzanne Rivard; Benoit Aubert, Michel Patry, Guy Paré, Heather Smith (2004). Information Technology and Organizational Transformation: Solving the Management Puzzle. Butterworth-Heinemann. pp. 142. ISBN 978-0-7506-6202-4.
  2. ^ [1].
  3. ^ [2].
  4. ^ [3].
  5. ^ Jack W. Plunkett (2008). The Almanac of American Employers 2009: Market Research, Statistics & Trends Pertaining to the Leading Corporate Employers in America. Plunkett Research, Ltd. ISBN 978-1-59392-143-9.
  6. ^ Jack W. Plunkett (2005). Plunkett's Insurance Industry Almanac 2006: The Only Complete Reference To The Insurance And Risk Management Industry. Plunkett Research Ltd. ISBN 978-1-59392-038-8.
  7. ^ Garcia, Chris. "The Strange Allure of the Progressive Insurance Girl". Austin American-Statesman, 20 October 2008.
  8. ^ Inman, David. "TV Q&A with David Inman". Boston Herald, 14 December 2008.
  9. ^ Elliott, Stuart. A Nomadic Insurance Pitchman, Luring New Customers". New York Times, 30 November 2010.
  10. ^
  11. ^ "Advertisers dump Glenn Beck". Media Matters. August 6, 2009. Retrieved November 26, 2009.
  12. ^ Yourse, Robyn-Denise (August 17, 2009). "TUNING IN TO TV". Washington Times: p. B.6.
  13. ^ "Progressive Statement Regarding Advertising on The Glenn Beck Show", Progressive Insurance, August 24, 2009. Retrieved November 26, 2009.
  14. ^ "Sonic Needs Insurance", Sonic Retro, January 6, 2012. Retrieved January 7, 2012.
  15. ^ Holm, Erik (February 4, 2011). "How Am I Driving? Insurers May Know". The Wall Street Journal.
  16. ^ a b [4].
  17. ^ Mike Starkey (January 11, 2008). "Cleveland Indians formally announce naming rights sold to Progressive Insurance". The Plain Dealer. Retrieved 2008-01-11.
  18. ^ Alan Boyle (2007). "Auto X Prize Revs Up". MSNBC. Retrieved 2008-09-16.
  19. ^ "Jacksonville Daily Record: December 17, 2010-Progressive Sponsors Gator Bowl".
  20. ^ "Progressive settles Georgia diminished value lawsuit", February 20, 2002. Retrieved November 26, 2009.
  21. ^ "Progressive CEO sorry for spying on church goers", Reuters. August 23, 2007. Retrieved November 26, 2009.
  22. ^ "Civil Conspiracy Added to List of Charges Against Progressive Insurance", Collision Week. September 4, 2009. Retrieved November 26, 2009.
  23. ^ "Class Action Judgments: GEICO Wins Appeal vs. Greenberger & Progressive Wins 2/6 vs. Blue Ash Inc.", Auto Body News. February 23, 2011. Retrieved April 30, 2012.
  24. ^ "Comedian Matt Fisher Claims Sister’s Progressive Insurance Paid for Her Killer’s Lawyers"
  25. ^ "Not Progressive - Insurance company defends drivers killer court"
  26. ^ "comedian calls out progressive for defending his sisters killer, progressive responds in heartless robot fashion"

External links