Post Holdings, Inc. (NYSE: POST) (formerly Post Cereals and previously Postum Cereals) is an American consumer packaged goods holding company that operates in the center-of-the-store, refrigerated, active nutrition and private label food categories. Post's center-of-the-store portfolio includes Honey Bunches of Oats, Pebbles, Great Grains, Post Shredded Wheat, Post Raisin Bran, Grape-Nuts and Honeycomb. Post also offers premium natural and organic cereal, granola and snacks through the Attune, Uncle Sam, Erewhon, Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company brands. Post’s refrigerated portfolio, through Michael Foods, includes value-added egg products, refrigerated potato products and cheese and other dairy case products and the Papetti’s, AllWhites, Better‘n Eggs, Easy Eggs, Abbotsford Farms, Simply Potatoes and Crystal Farms brands. Post's active nutrition platform includes the Dymatize, Premier Protein, Supreme Protein and Joint Juice brands. Post also manufactures private labelcereal, granola, egg substitutes, dry pasta, peanut butter and other nut butters, dried fruits and baking and snacking nuts, servicing the private label retail, foodservice and ingredient channels. Post has its corporate headquarters in St. Louis, Missouri.
In 1907 Collier's Weekly published an article questioning the claim made in advertisements for Grape Nuts that it could cure appendicitis. C. W. Post responded with advertisements questioning the mental capacity of the article's author, and Collier's Weekly sued for libel. The case was heard in 1910, and Post was fined $50,000. The decision was overturned on appeal, but advertisements for Postum products stopped making such claims.
The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. By far the most important acquisition of 1929 was of the frozen-food company owned by Clarence Birdseye, called General Foods Company. Chairman E. F. Hutton changed the name to General Foods Corporation after the acquisition of Birdseye and eventually moved the corporate headquarters to Park Avenue in New York City. General Foods was acquired by Philip Morris Companies in 1985.
In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987, to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.
On November 15, 2007, Kraft announced it would spin off Post Cereals and merge that business with Ralcorp Holdings. That merger was completed August 4, 2008. The official name of the company became Post Foods, LLC.
In July 2011, Ralcorp announced plans to spin off Post Foods into a separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit. The spinoff was completed with an IPO for Post Holdings, Inc. on February 7, 2012.
Trail Mix Crunch – Cranberry Vanilla (discontinued Fall 2010)
Trail Mix Crunch – Raisin and Almond
Post Holdings acquisitions
It has been suggested that this section be split into a new article titled Post Holdings. (Discuss) Proposed since February 2014.
On December 31, 2012, Post Holdings acquired Attune Foods, a marketer of premium organic cereals and snacks under the Attune, Uncle Sam and Erewhon brands.
On May 28, 2013, Post Holdings purchased the branded and private label cereal, granola and snacks business of Hearthside Food Solutions, which included the Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company brands. Post combined this business with Attune Foods.
On September 1, 2013, Post Holdings acquired Premier Nutrition Company, a marketer of premium protein shakes and bars under the Premier Protein brand and nutritional supplements under the Joint Juice brand.
On February 1, 2014, Post Holdings acquired Golden Boy Foods and Dymatize Enterprises. Golden Boy Foods is a manufacturer of private label peanut and other nut butters, as well as dried fruits and snacking nuts. Dymatize Enterprises is a manufacturer and marketer of premium protein powders, bars and nutritional supplements.
On February 3, 2014, Post Holdings announced it has reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.
On June 2, 2014, Post Holdings acquired Michael Foods, a producer of value-added food products and service solutions to customers across the foodservice, retail and food ingredient channels including egg products, refrigerated potato products and cheese and other dairy case products through the Papetti’s, AllWhites, Better‘n Eggs, Easy Eggs, Abbotsford Farms, Simply Potatoes and Crystal Farms brands.
Attune Foods cereals, granola and snack brands