Post Foods

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Post Holdings, Inc.
TypePublic
Traded asNYSEPOST
IndustryFood processing
Founded1895
HeadquartersSt. Louis, Missouri
Key peopleC. W. Post, William Stiritz[1]
ProductsBreakfast cereals, granola, granola snacks, probiotic bars, protein bars, protein shakes, protein powders, dry pasta, peanut butter, almond butter, cashew butter, dried fruits, baking nuts, snaking nuts
WebsiteOfficial Site
 
  (Redirected from Post Cereals)
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Post Holdings, Inc.
TypePublic
Traded asNYSEPOST
IndustryFood processing
Founded1895
HeadquartersSt. Louis, Missouri
Key peopleC. W. Post, William Stiritz[1]
ProductsBreakfast cereals, granola, granola snacks, probiotic bars, protein bars, protein shakes, protein powders, dry pasta, peanut butter, almond butter, cashew butter, dried fruits, baking nuts, snaking nuts
WebsiteOfficial Site

Post Holdings, Inc. (NYSEPOST) (formerly Post Cereals and previously Postum Cereals) is an American consumer goods holding company that operates in the center-of-the-store, active nutrition and private label food categories. Post's center-of-the-store portfolio includes Honey Bunches of Oats, Pebbles, Great Grains, Post Shredded Wheat, Post Raisin Bran, Grape-Nuts and Honeycomb. Post also offers premium natural and organic cereal, granola and snacks through the Attune, Uncle Sam, Erewhon, Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company brands. Post's active nutrition platform includes the Dymatize, Premier Protein, Supreme Protein and Joint Juice brands. Post also manufactures private label cereal, granola, dry pasta, peanut butter and other nut butters, dried fruits and baking and snacking nuts, servicing the private label retail, foodservice and ingredient channels. Post has its corporate headquarters in St. Louis, Missouri.[2]

History[edit]

Post was founded by C. W. Post in 1895 with the first Postum, a "cereal beverage," developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897 followed by Post Toasties.

The Postum Cereals company, after acquiring Jell-O gelatin in 1925, Baker's chocolate in 1927, Maxwell House coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. By far the most important acquisition of 1929 was of the frozen-food company owned by Clarence Birdseye, called General Foods Company. Chairman E. F. Hutton changed the name to General Foods Corporation after the acquisition of Birdseye and eventually moved the corporate headquarters to Park Avenue in New York City. General Foods was acquired by Philip Morris Companies in 1985.

In 1989, Philip Morris merged General Foods with Kraft Foods, which it had acquired in 1987, to form the Kraft General Foods division. The cereal brands of Nabisco were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.

On November 15, 2007, Kraft announced it would spin off Post Cereals and merge that business with Ralcorp Holdings.[3] That merger was completed August 4, 2008.[4] The official name of the company became Post Foods, LLC.

In July 2011, Ralcorp announced plans to spin off Post Foods into a separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit.[5] The spinoff was completed with an IPO for Post Holdings, Inc. on February 7, 2012.[6]

Post Foods cereal brands – present cereals[edit]

  • 100% Bran – currently only available in Canada
  • Alpha-Bits
  • Bran Flakes
  • Cocoa Pebbles
  • Fruity Pebbles
  • Fruity Pebbles Xtreme
  • Golden Crisp
  • Good MOREnings Waffle Crunch (a variation of Waffle Crisp)
  • Grape-Nuts
  • Grape-Nuts Fit
  • Grape-Nuts Flakes
  • Great Grains Banana Nut
  • Great Grains Cranberry Almond Crunch
  • Great Grains Crunchy Pecans
  • Great Grains Protein Blend – Cinnamon Hazelnut
  • Great Grains Protein Blend – Honey, Oats & Seeds
  • Great Grains Raisins, Dates & Pecans
  • Honey Bunches of Oats – Honey Roasted
  • Honey Bunches of Oats – Raisin Medley
  • Honey Bunches of Oats – with Almonds
  • Honey Bunches of Oats – with Cinnamon Bunches
  • Honey Bunches of Oats – with Real Strawberries
  • Honey Bunches of Oats – with Vanilla Bunches
  • Honey Bunches of Oats – with Pecan Bunches
  • Honey Bunches of Oats – Fruit Blends – Banana Blueberry
  • Honey Bunches of Oats – Fruit Blends – Peach Raspberry
  • Honey Bunches of Oats – Greek – Honey Crunch
  • Honey Bunches of Oats – Greek – Mixed Berry
  • Honey Bunches of Oats – Tropical Blends – Mango Coconut
  • Honey Bunches of Oats – Granola – Honey Roasted
  • Honey Bunches of Oats – Granola – Raspberry
  • Honey Bunches of Oats – Granola – Cinnamon
  • Honey Bunches of Oats – Morning Energy – Chocolatey Almond Crunch
  • Honey Bunches of Oats – Morning Energy – Cinnamon Crunch
  • Honeycomb
  • Mini Cinnamon Churros
  • Poppin' Pebbles
  • Post Toasties
  • Raisin Bran
  • Selects Blueberry Morning
  • Selects Cranberry Almond Crunch
  • Sesame Street Cereal – Apple
  • Shredded Wheat (made by Nestlé and General Mills in the United Kingdom and Ireland)
  • Shredded Wheat – Original Spoon Size
  • Shredded Wheat – Honey Nut Spoon Size
  • Shredded Wheat – Wheat'N Bran Spoon Size
  • Shredded Wheat – Lightly Frosted Spoon Size
  • Shreddies – currently only available in Canada, the United Kingdom and Ireland (made by Nestlé and General Mills in the United Kingdom and Ireland)
  • Waffle Crisp

Post Foods discontinued cereals[edit]

  • BlueBerry Morning
  • Cinna-Crunch Pebbles (discontinued 2001)
  • Crispy Critters
  • Crispy Numbers (in Canada)
  • Cröonchy Stars
  • Cupcake Pebbles
  • C.W. Post (granola cereal, discontinued 1994)
  • Dino S'mores Pebbles
  • Fruit & Bran (formerly Fruit & Fiber)
  • Fruit Wheats (Shredded Wheat variant, discontinued 1990)
  • Good MOREnings Cocoa Cinnamon (chocolate flavored rings)
  • Good MOREnings Berry Wheels (strawberry flavored rings)
  • Good MOREnings Strawberries 'n' Creme (strawberry-flavored corn flakes)
  • Grape Nut O's
  • Honey Bunches of Oats – Just Bunches – Honey Roasted
  • Honey Bunches of Oats – Just Bunches – Cinnamon
  • Honey Bunches of Oats – with Real Peaches
  • Huskies
  • Marshmallow Alpha-Bits
  • Marshmallow Pebbles
  • Oat Flakes
  • Oreo O's
  • Post Oat Flakes
  • Post Top 3
  • Rice Krinkles
  • Selects Banana Nut Crunch [1]
  • Selects Maple Pecan Crunch
  • Shredded Wheat – Vanilla Almond Spoon Size
  • Sugar Coated Corn Flakes
  • Sugar Krinkles [2]
  • TEAM Flakes
  • Trail Mix Crunch – Cranberry Vanilla (discontinued Fall 2010)
  • Trail Mix Crunch – Raisin and Almond

Post Holdings acquisitions[edit]

On December 31, 2012, Post acquired Attune Foods, a marketer of premium organic cereals and snacks under the Attune, Uncle Sam and Erewhon brands.[7]

On May 28, 2013, Post purchased the branded and private label cereal, granola and snacks business of Hearthside Food Solutions, which included the Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company brands.[8] Post combined this business with Attune Foods.

On September 1, 2013, Post acquired Premier Nutrition Company, a marketer of premium protein shakes and bars under the Premier Protein brand and nutritional supplements under the Joint Juice brand.[9]

On January 1, 2014, Post acquired private label pasta manufacturer Dakota Growers Pasta Company.[10]

On February 1, 2014, Post acquired Golden Boy Foods and Dymatize Enterprises.[11] Golden Boy Foods is a manufacturer of private label peanut and other nut butters, as well as dried fruits and snacking nuts. Dymatize Enterprises is a manufacturer and marketer of premium protein powders, bars and nutritional supplements.

On February 3, 2014, Post Holdings announced it has reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.[12]

Attune Foods cereals, granola and snack brands[edit]

Active Nutrition brands[edit]

  • Dymatize gainer powder
  • Dymatize protein bar
  • Dymatize protein powder
  • Dymatize recovery/amino acids
  • Joint Juice supplement drink
  • Joint Juice supplement drink mix
  • Premier Protein bar
  • Premier Protein CRISP bar
  • Premier Protein shake
  • Supreme Protein Accelerate Morning protein bar
  • Supreme Protein high protein bar
  • Supreme Protein high protein milkshake
  • Supreme Protein whey & casin protein shake mix

Private Label brands[edit]

See also[edit]

References[edit]

  1. ^ "Ralcorp announces new board to lead Post Holdings". Battle Creek Enquirer. January 13, 2012. Retrieved 2014-02-05. 
  2. ^ morning!. "Post Cereal Investors - IR Contacts | Post Foods". Ir.postfoods.com. Retrieved 2014-02-05. 
  3. ^ "Kraft Foods to Merge Its Post Cereals Business With Ralcorp". Kraft Foods. Retrieved 2007-11-15. 
  4. ^ "Ralcorp Announces Completion of Post Cereals Merger". Ralcorp Holdings, Inc. Retrieved 2008-09-08. 
  5. ^ Boyle, Matthew (July 14, 2011). "Ralcorp to Spin Off Post Foods After Failing to Find Buyer". Bloomberg. 
  6. ^ York, New (2012-02-07). "Post Holdings Celebrates Spinoff from Ralcorp Holdings | Exchanges". Exchanges.nyx.com. Retrieved 2014-02-05. 
  7. ^ "Post Foods buys natural and organic cereal maker Attune Foods". St. Louis Business Journal. January 11, 2013. Retrieved February 10, 2014. 
  8. ^ "Post Holdings Acquires Organic and Natural Cereal, Granola and Snacks Business of Hearthside Food Solutions". Post Holdings, Inc. May 28, 2013. Retrieved February 10, 2014. 
  9. ^ "Post Holdings Acquires Premier Nutrition Corporation". Post Holdings, Inc. September 3, 2013. Retrieved February 11, 2014. 
  10. ^ "Post Holdings Completes Acquisition of Dakota Growers Pasta Company". Post Holdings, Inc. January 2, 2014. Retrieved February 11, 2014. 
  11. ^ "Post Holdings Completes Acquisitions of Golden Boy Foods and Dymatize Enterprises". Post Holdings, Inc. February 3, 2014. Retrieved February 11, 2014. 
  12. ^ "Post acquires PowerBar, Musashi brands from Nestlé". Drug Store News. February 3, 2014. Retrieved February 4, 2014. 

External links[edit]