Polyvore

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Polyvore
Web addresspolyvore.com
Available language(s)English
Launched1 February 2007; 7 years ago (2007-02-01)
Alexa rankIncrease 1440[1]
 
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Polyvore
Web addresspolyvore.com
Available language(s)English
Launched1 February 2007; 7 years ago (2007-02-01)
Alexa rankIncrease 1440[1]

Polyvore is a community powered social commerce website. Members curate products into a shared product index and use them to create image collages called "Sets". Polyvore's global community has created over 44 million sets that are shared across the web.[2] There are active Polyvore communities around fashion, interior design and artistic expression. As of August 2012, Polyvore has over 17 million monthly unique visitors.[3]

Headquartered in the Silicon Valley, Polyvore is funded by Benchmark Capital, Matrix Partners, DAG Ventures, Goldman Sachs, and Vivi Nevo (NV Investments).[4] Polyvore also opened an office in New York City in August 2012[5]

History[edit]

Polyvore started as a prototype developed by Pasha Sadri in August 2006. Jianing Hu and Guangwei Yuen joined Pasha to form the founding team to work on launching Polyvore. The team bootstrapped towards the first version of the site launched in February 2007[6] and Polyvore Inc. was formed in August 2007. The company closed its $2.5 million series A funding from Benchmark, Harrison Metal, Reid Hoffman, and Nirav Tolia in December 2007.[4]

In its first year of creation, Jess Lee, an early Polyvore fan and user emailed Pasha with a set of product suggestions.[7] Pasha invited Jess to consider joining the company which she did in March 2008. Jess was later recognized as an honorary co-founder of the company.[4] It was that same year that Polyvore reached 1 million unique visitors.

In August 2009, Polyvore reached 4 million unique visitors, 150 million pageviews a month and received $5.6 million in series B funding led by Matrix Partners, alongside previous investors Benchmark Capital and Harrison Metal Capital.[8]

The New Yorker profiled Polyvore calling it a “fashion democracy” and a “world of virtual Anna Wintours” in March 2010 at which point Polyvore had 6.6 million unique visitors.[9]

Polyvore reached profitability in 2011 with GigaOm quoting “Polyvore’s product-first strategy seems to be paying off: an eighth of Polyvore’s audience comes back to the site more than 100 times per month.”[10] That same year, Polyvore was featured in Entrepreneur Magazine’s 100 Most Brilliant Companies of 2011[11] and Time Magazine’s 50 Best Websites of 2011.[12]

Polyvore closed on a $14 million Series C funding round[13] bringing its total VC backing to $22 million in January 2012. Shortly afterward in February, Polyvore partnered with CoverGirl to launch "Polyvore Live," a live-streamed fashion show during Mercedes Benz Fashion Week, that showcased the collections of four alumni from the Fashion Institute of Technology, including Ven Budhu, who later appeared on Project Runway.[14] That same year, Polyvore was selected for Fast Company’s 50 Most Innovative Companies of 2012.[15]

In August 2012, Polyvore opened its first-ever New York office in SoHo. New York City Mayor Michael Bloomberg issued a personal welcome to Polyvore stating “By opening an office here, Polyvore is joining the growing group of tech companies who recognize that the benefits of being in New York City are irresistible, regardless of where a startup began.”[3]

Demographics[edit]

As of August 2012, Polyvore has over 17 million unique monthly visitors, 72% of whom are female. 49% of its users are within the 19-34 age range, 15% within ages 35–44, 10% within ages 45–54 and 13% within ages 55–64. The average household income is $73,286.

References[edit]

  1. ^ "Polyvore.com - Alexa web traffic". Alexa Internet. 2 March 2012. Retrieved 2 March 2012. 
  2. ^ "Why Polyvore?". 
  3. ^ a b Taylor, Colleen. "Fashion-Focused Startup Polyvore, 17M Monthly Uniques Strong, Opens Up NYC Office". TechCrunch. Retrieved 10 August 2012. 
  4. ^ a b c "Polyvore Company Profile". Crunchbase. Retrieved 17 October 2012. 
  5. ^ Taylor, Colleen. "Fashion-Focused Startup Polyvore, 17M Monthly Uniques Strong, Opens Up NYC Office". TechCrunch. 
  6. ^ "Company Overview of Polyvore, Inc.". Bloomberg Businessweek. 
  7. ^ Lee, Jess. "Why Polyvore?". Retrieved 23 March 2008. 
  8. ^ Siegler, MG. "Polyvore Looks Stylin' In This New $5.6 Million Round Of Funding". TechCrunch. Retrieved 18 August 2009. 
  9. ^ Jacobs, Alexandra. "Fashion Democracy". The New Yorker. Retrieved 29 March 2010. 
  10. ^ Taylor, Colleen. "Now Profitable, Polyvore strikes a pose as top fashion site". GigaOm. Retrieved 9 June 2011. 
  11. ^ Wang, Jennifer. "How Polyvore Became a Trend-Setter in Social Shopping". Entrepreneur. Retrieved 24 May 2011. 
  12. ^ McCracken, Harry. "The 50 Best Websites of 2011". Time. Retrieved 16 August 2011. 
  13. ^ Rao, Leena. "Virtual Styling And Fashion Community Polyvore Raises $14M From DAG Ventures, Goldman Sachs And Others". TechCrunch. Retrieved 23 January 2012. 
  14. ^ "Polyvore Live Presented By Covergirl". Polyvore. 
  15. ^ Schomer, Stephanie. "For Turning Everyone Into A Fashion Editor". Fast Company. Retrieved 8 February 2012. 

Further reading[edit]

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