In April 2012, Pokki launched the Pokki Store (available online and included in the native desktop application), a marketplace and app store for desktop apps for social networking services and social gaming apps. The Pokki Store allows users to browse, search, and download applications in various categories including Entertainment, Games, Music, Productivity, Shopping, and Social. Applications are submitted by developers through the Pokki Developer Center.
In August 2012, Pokki exited beta, announced 1 million monthly active users, and released the Pokki Menu, an app launcher for access, management, and discovery of its apps, and a notification center for real-time updates.
In October 2012, Pokki for Windows 8 was released, a free software download that brings back core Windows Start menu functionality that had been removed from Windows 8. As of January 2013, it had about 1.5 million users.