Playas (officially known as General Villamil Playas) is a coastal city located in the province of Guayas, Ecuador. It is the seat of the canton of Playas, created in 1989. As of the census of 2001, there are 24,070 people residing within city limits. The city takes its official name from the independence hero, General José de Villamil. Playas is an important tourist center and is located approximately 96 km from Guayaquil.
The economy of Playas is largely tourist based with a number of hotels and resorts located in the area. Beaches near Playas include Playa General Villamil, Paseo Acuático Recinto Data de Villamil, Playa el Arenal, Playa de data de Villamil, and Playa de Puerto Engabao. Aside from tourism, Playas has a thriving fishing community and is known for its seafood cuisine. Playas is also home to the Gómez Rendón Military Academy.