Planet Hollywood, a theme restaurant inspired by the popular portrayal of Hollywood, was launched in New York on October 22, 1991, with the backing of Hollywood stars Sylvester Stallone, Bruce Willis, Demi Moore, and Arnold Schwarzenegger. History [edit ]
Planet Hollywood was the brainchild of
Bryan Kestner, a former actor and development executive at Taft-Barish at the time of Planet Hollywood's conception. In the mid-80s, Kestner came to Keith Barish with the idea of a restaurant modeled after Hard Rock entitled Hollyrock where diners could come and listen to rock music and see Hollywood memorabilia. [1 ] Although Kestner received a fee and shares in the company, [2 ] Keith Barish, financier, real estate developer and film producer (Sophie’s Choice, The Fugitive, Running Man, Nine ½ weeks, Monster Squad) and [3 ] Robert Earl, former President and CEO of Hard Rock Cafe took this idea and developed Planet Hollywood, modeled after the Hard Rock formula. Earl recruited many former Hard Rock veterans to open new PH stores. Movie star "owners" received stock options at rock bottom price in exchange for their endorsement, thus they could be billed as legal owners.
In 1994, Planet Hollywood founded the
Official All Star Cafe sports-themed restaurant chain. In April 1996, Planet Hollywood went public. The company's share price reached all-time high of $32 on the first day of trading and went down to less than $1 by 1999. The company has gone bankrupt twice. Nearly 100 stores have closed worldwide, leaving about [4 ] 8 Planet Hollywood restaurants currently open.
In 1997, Planet Hollywood entered a joint partnership with
AMC Theaters to establish and develop Planet Movies by AMC. In 1998, Planet Hollywood entered the ice-cream business when it launched Cool Planet. The business was scrapped later that year. Schwarzenegger severed his financial ties with the business in early 2000. Schwarzenegger said the company had not had the success he had hoped for, claiming he wanted to focus his attention on "new U.S. and global business ventures" and his movie career. [5 ] [5 ]
Marvel Mania Restaurant opened on February 18, 1998 near
Universal Studios, California with Marvel being a co-owner with Universal Studios Hollywood and Planet Hollywood. However, Planet Hollywood had financial problems due to expanding too quickly and had to close Marvel Mania. [6 ] [7 ] Planet Hollywood Resort and Casino in Las Vegas had its grand opening the weekend of November 16, 2007, in the remodeled Aladdin Hotel & Casino. Planet Hollywood partnered with Westgate Resorts on the new PH Towers A Westgate Resort, connected to the existing resort, which opened on January 1, 2010. The 52-story luxury vacation ownership and condominium tower included over 1,200 1-4 bedroom units and a four story penthouse of 28 luxury condominiums from 4,000 to 10,000 square feet (370 to 930 m 2). The building is a key subject in the documentary film . The Queen of Versailles
The resort and casino were sold in 2010 to
Caesars Entertainment, and the separate Towers project was sold to Centerbridge Partners' Resort Finance Associates in 2011. Restaurant locations [edit ] United States [edit ] International [edit ] Merchandise stores [edit ] United States [edit ] Las Vegas Strip, The Forum Shops at Caesars, Nevada (Opened July 1994) Myrtle Beach, Broadway at the Beach, South Carolina (Opened November 1996) New York, Times Square, New York (Relocated November 2000) Orlando, Downtown Disney, Florida (Opened October 1994) Orlando, Disney's Hollywood Studios, Florida (Opened July 1997) International [edit ] Proposed Locations [edit ]  International [edit ] Former locations [edit ] United States [edit ]
Anaheim, California (Cool Planet location) Aspen, Colorado (Located at South Galena Street, 1994-1998) Atlanta, Georgia (Located at Peachtree Street, 1995-2001) Atlantic City, New Jersey (Located at Pacific Avenue, 1995-2005) Baltimore, Maryland (Located at East Pratt Street, 1998-2001) Beverly Hills, California (Located at Wilshire Boulevard, 1995-2000; proposed relocation to Hollywood Boulevard) Boston, Massachusetts (Planned at Boylston Street, but never opened; merchandise store location) Chicago, Illinois (Located at Wells Street, 1993-1999; proposed renovation to Planet Movies) Columbus, Ohio (Planet Movies & Cool Planet at Easton Town Center, 1998-2001) Dallas, Texas (Located at West End Market Place, 1994-2001) Fort Lauderdale, Florida (Located at Southeast 17th Street, 1997-1999) Gurnee Mills, Illinois (Located at Waukegan, Illinois, 1997-1999) Honolulu, Hawaii Houston, Texas (Located at Westheimer Road, 1997-1999) Indianapolis, Indiana (Located at South Illinois Street, 1997-1999) Irvine, California (Cool Planet location) Jacksonville, Florida (Planned at Southside Boulevard, but never opened) Key West, Florida (Located at Duval Street, 1997-1999) Lake Tahoe, Nevada Mall of America, Minnesota (Located at Bloomington, Minnesota, 1993-2003) Maui, Hawaii Memphis, Tennessee (Planned at Beale Street, but never opened) Miami, Florida (Located at Mary Street, 1994-1999) Miami Beach, Florida (Located at Ocean Drive) Nashville, Tennessee (Located at Lower Broadway, 1996-2001) New Orleans, Louisiana (Located at Decatur Street, 1995-2005) New York, New York (Located at West 57th Street, 1991-2000, relocated to Times Square) Norfolk, Virginia (Planned at Lynnhaven Mall, but never opened; Cool Planet located at MacArthur Center) Orange County, California (Located at South Coast Plaza, 1992-1999; proposed relocation to Downtown Disney) Orlando, Florida (Planned Planet Movies & Cool Planet at Downtown Disney, but never opened) Phoenix, Arizona (Located at East Camelback Road, 1994-1999) Reno, Nevada San Antonio, Texas (Located at East Commerce Street, 1996-2001) San Diego, California (Located at Westfield Horton Plaza, 1995-2001) San Francisco, California (Located at Stockton Street, 1995-2001) Santa Monica, California (Cool Planet located at Third Street Promenade) Seattle, Washington (Located at 6th Avenue, 1996-2001) St. Louis, Missouri (Located at Laclede's Landing, 1997-2006) Washington, D.C. (Located at Northwest Pennsylvania Avenue, 1993-2001) Woodfield Mall, Illinois (Merchandise store located at Schaumburg, Illinois) International [edit ]
Acapulco, Mexico Amman, Jordan Amsterdam, Netherlands (Located at Reguliersbreestraat) Athens, Greece (Located at Village Entertainment Park) Auckland, New Zealand (Located at Queen Street) Bali, Indonesia Bangkok, Thailand Barcelona, Spain Belfast, Northern Ireland (Located at Odyssey Arena) Beirut, Lebanon Berlin, Germany Bombay, India Brussels, Belgium (Located aside Brussels Stock Exchange) Buenos Aires, Argentina Cabo San Lucas, Mexico Cancún, Mexico (Located at La Isla Shopping Village) Cannes, France Cape Town, South Africa (Located at Victoria & Alfred Waterfront, 1998-1998 ) [8 ] Caracas, Venezuela (Merchandise store, restaurant never opened) Cozumel, Mexico Dubai, United Arab Emirates Dublin, Ireland Edmonton, Canada 1997- Frankfurt, Germany (Merchandise store, restaurant never opened) Gatwick, England (Located at South Terminal, 1996-2006) Gold Coast, Australia Guam, Mariana Islands (Located at DFS Galleria, 1997-2012) Hamburg, Germany Helsinki, Finland (Closed due to bankruptcy) Hong Kong, Hong Kong Jakarta, Indonesia Johannesburg, South Africa Kuala Lumpur, Malaysia Liverpool, England (Planned at Liverpool One, but never opened) London, England (Located at Coventry Street, 1993-2009, relocated to Haymarket) Madrid, Spain (Located at Plaza de las Cortes, 1998-2008) Manchester, England (Planned Planet Movies at Great Northern Warehouse, but never opened) Milan, Italy Makati, Philippines Manila, Philippines Margarita Island, Venezuela (Planned, but never opened) Melbourne, Australia Montreal, Canada Moscow, Russia (Closed due to bankruptcy) Mumbai, India Munich, Germany Nassau, Bahamas Oberhausen, Germany (Located at CentrO Mall) Paris, France (Located at Avenue des Champs-Élysées, 1995-2008) Prague, Czech Republic Puerto Vallarta, Mexico Rio de Janeiro, Brazil (Merchandise store, restaurant never opened) Riyadh, Saudi Arabia Rome, Italy (Located at Via del Tritone, 1997-2003) Salmiya, Kuwait San Juan, Puerto Rico São Paulo, Brazil Seoul, South Korea (Opened 1995) Sharm El Sheikh, Egypt Singapore, Singapore Sydney, Australia Taipei, Taiwan Tel Aviv, Israel Tokyo Disney Resort, Japan Toronto, Canada (Located at Metro Toronto Convention Centre, 1996-2006) Valencia, Spain Vancouver, Canada Zürich, Switzerland See also [edit ] Theme restaurants [edit ] Former theme restaurants [edit ] References [edit ] ^ Friend, Tad. "Waiter, There's a Bankable Star in my Soup." Esquire. September 1991. https://www.byliner.com/tad-friend/stories/waiter-there-s-a-bankable-star-in-my-soup ^ Handelman, David. "Soon to Be a Major Gimme-Cap-and-Sweatshirt-Dispensing Restaurant," Spy, September 1991 ^ Masters, Kim. "Disaster Amid the Stars." Vanity Fair. March 2000. http://connection.ebscohost.com/c/articles/2853014/disaster-amid-stars ^ Richard Silkos (2007-09-24). "Savor Those Curly Fries: Planet Hollywood Is Back (Again)". The New York Times . Retrieved 2009-08-16. ^ a b "Arnold leaves planet". schwarzenegger.com. 2000-01-25 . Retrieved 2007-04-20. ^ Zoltak, James (March 2, 1998). "Spiderman And The Hulk Add Punch To Opening Of Marvel Mania Eatery". Amusement Business (BPI Communications Inc.) . Retrieved 2011-03-18. ^ Rhoades, Shirrel. Comic books: how the industry works. New York, NY: Peter Lang Publishing. p. 204. ^ "FBI joins Planet Hollywood inquiry". BBC News. 1998-08-26 . Retrieved 2007-12-12. External links [edit ]