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Pizza Rolls are a frozen snack product inspired by Asian egg rolls, but made with pizza ingredients. Invented by Jeno Paulucci in 1968, Paulucci later sold his Jeno's Pizza Rolls line to the Pillsbury Company for more than $140 million. Pillsbury was later sold and broken up with Jeno's & Totino's brands going to General Mills, who merged the brands into their Totino's line in 1993.
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