Pinnacle vodka

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Pinnacle Vodka
Pinnacle Logo small.jpeg
TypeVodka
ManufacturerBeam, Inc.
Country of originFrance
Introduced2002
Alcohol by volume35 - 40%
Proof70 - 80
VariantsList of flavors
WebsitePinnacle Vodka
 
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Pinnacle Vodka
Pinnacle Logo small.jpeg
TypeVodka
ManufacturerBeam, Inc.
Country of originFrance
Introduced2002
Alcohol by volume35 - 40%
Proof70 - 80
VariantsList of flavors
WebsitePinnacle Vodka

Pinnacle is a brand of vodka owned by Beam Inc.[1] It is distilled in France from French wheat then exported to the United States where it is flavored and bottled by Beam. It is currently available in around 30 flavors.[2] The brand was launched in 2002.[3][4] On April 23, 2012 it was announced that Beam Inc. would acquire the Pinnacle brand for $600 million.[5] In January 2013, Beam announced that it would close the former White Rock distillery plant and shift production to Kentucky.[6]

Awards and recognition[edit]

Pinnacle Vodka was ranked the #1 Premium Spirit Worldwide based on growth 3 years in a row from 2010-2012.[7]

Pinnacle Vodka Awards:

Pinnacle flavored vodka awards:

Ads[edit]

Pinnacle released a "Paper or Plastic" television ad in 2012. The ad portrays a woman's fantasy of being served Pinnacle Whipped in a whipped world by two men named Papier and Plastic. The ad ends with her snapping out of her daydream by two men, at a grocery store, asking her if she'd like paper or plastic bags for her Pinnacle.[14] This was not shown in Pennsylvania television markets, due to the Pennsylvania Liquor Control Board having a monopoly on liquor sales in its state-owned/operated Fine Wine and Good Spirits stores.

Product timeline[edit]

References[edit]

  1. ^ "White Rock Distilleries Extends the Use of PET For Pinnacle Line of Imported French Vodka". Bevnet.com. 2010-07-01. Retrieved 2012-04-16. 
  2. ^ a b c d e f g h i "White Rock News & Press". White Rock distilleries. 2012-04-16. Retrieved 2012-04-16. 
  3. ^ "CEO can run White Rock from anywhere". Portland Press Herald. 2012-03-06. Retrieved 2012-04-16. 
  4. ^ "The Bottom Line: White Rock reaches a pinnacle". Portland Press Herald. 2011-03-06. Retrieved 2012-04-16. 
  5. ^ "Beam to Acquire Pinnacle Vodka.". Wall Street Journal. 2012-04-23. Retrieved 2012-04-23. 
  6. ^ Maker of Jim Beam to Close Former White Rock Facility in Lewiston, Lay off 160 Workers, January 24, 2013.
  7. ^ "Shanken's IMPACT Newsletter February 1 & 15, 2012". Shanken News Daily. 2012-01-02. Retrieved 2012-02-04. 
  8. ^ "Shanken's IMPACT Newsletter March 1 & 15, 2010". Shanken News Daily. 2010-01-03. Retrieved 2012-02-04. 
  9. ^ "White Rock Distilleries". Food & Drink Magazine. 2010-01-03. Retrieved 2012-02-04. 
  10. ^ "The Beverage Testing Institute". Tastings.com. Retrieved 2012-02-04. 
  11. ^ "Adam's Beverage Group". 2010-01-03. Retrieved 2012-02-04. 
  12. ^ "New Hampshire: Liquor Commission Announces New Product Of The Year & Supplier Service Excellence Award Recipients". National Alcohol Beverage Control Association. 2011-10-02. Retrieved 2012-02-04. 
  13. ^ a b c d e "The Fifty Best Flavored Vodkas". The Fifty Best. 2011. Retrieved 2012-02-04. 
  14. ^ a b "Absolutely Delicious/Pinnacle Vodka, Paper or Plastic". OHLALA Mag. 2012-03-05. Retrieved 2012-04-16. 
  15. ^ "The Beverage Information Group's 2009 Liquor Handbook". The Beverage Information Group. 2009. Retrieved 2012-02-04. 
  16. ^ "The Beverage Information Group's 2010 Liquor Handbook". The Beverage Information Group. 2010. Retrieved 2012-02-04. 
  17. ^ "The Changing Face Of The US Imported Vodka Market". Shanken News Daily. 2010-03-05. Retrieved 2012-02-04. 
  18. ^ "Pinnacle Introduces New Flavors". Joonbug.com. 2013-04-03. Retrieved 2013-11-29.