Pillsbury Doughboy

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Poppin' Fresh

Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising icon and mascot of the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2004 (returned in 2009 to 2011 and 2013 in a Geico Commercial) conclude with a human finger poking the Doughboy's stomach. The Doughboy responds by rubbing his stomach and giggling (Hoo-Hoo!, or earlier on, a slight giggle "hee hee").

The Pillsbury Doughboy was created by Rudy Perz, a copywriter for Pillsbury's longtime advertising agency, Leo Burnett. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls and cookies). Perz imagined a living dough boy popping out of a Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls, he gave it a scarf, a chef's hat, two big blue eyes, a blush, and a soft, warm chuckle when poked in the stomach. The Doughboy was originally drawn by Martin Nodell and brought to life using stop motion clay animation. Today, CGI is used. The first CGI commercial was directed by Tim Johnson who at that time was working for PDI.

Perz originally conceived the Doughboy as an animated figure, but changed his mind after seeing a stop motion titling technique used in the opening credits for The Dinah Shore Show. A three-dimensional Doughboy doll of clay was then created at a cost of $16. Veteran cartoon voice actor Paul Frees was chosen to be Fresh's voice. The first Poppin' Fresh commercials aired in October 1965. Since then, Pillsbury has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. He also appeared in a MasterCard commercial, with the Jolly Green Giant, the Morton Salt Girl, and Count Chocula, as some of the ten merchandising icons, depicted as having dinner together.

In the fall of 2011, the Doughboy (in the guise of several live-action performers in full-sized Doughboy costumes) appeared with gospel music duo Mary Mary and several dancers in a flash mob appearance at Chicago Union Station, to launch the Pillsbury Frozen Breakfast product line (Mary Mary wrote the jingle for the products).

After Frees' death in 1986, Jeff Bergman took over. Today, the high-pitched giggles are done by JoBe Cerny.

Pillsbury family[edit]

In the 1970s, a Pillsbury Doughboy family was created and sold as dolls individually and in the form of various playsets.[1]

Included in the family are:

Pillsbury, Inc vs My Dough Girl, Llc[edit]

In May 2010, Pillsbury's lawyers served a cease and desist notice to My Dough Girl, Llc. a Salt Lake City, Utah Cookie Retailer with one store.[8] Some reported that an attorney for General Mills instructed her not to talk to the press.[9]

Doughboy in popular culture[edit]

Due to its widespread television projection Poppin' Fresh has ingrained itself into popular culture in several ways.

See also[edit]

References[edit]

  1. ^ "Pillsbury Playthings". users.stargate.net. 
  2. ^ "Pillsbury Dough Girl-Poppie Fresh-Pillsbury Co". advertisingiconmuseum.com. 
  3. ^ "Pillsbury Playthings". The Pillsbury Doughboy and Green Giant Sprout Collector Page. 
  4. ^ "Pillsbury Playthings". The Pillsbury Doughboy and Green Giant Sprout Collector Page. 
  5. ^ "Pillsbury Playthings". The Pillsbury Doughboy and Green Giant Sprout Collector Page. 
  6. ^ "Pillsbury Playthings". The Pillsbury Doughboy and Green Giant Sprout Collector Page. 
  7. ^ "Pillsbury Playthings". The Pillsbury Doughboy and Green Giant Sprout Collector Page. 
  8. ^ Jesse Fruhwirth (July 6, 2010). "My Dough Girl In Trademark Trouble With Pillsbury". Salt Lake City Weekly. Retrieved 8 October 2010. 
  9. ^ "Pillsbury Sends Cease & Desist To 'Dough Girl' Bakery". techdirt.com. Retrieved 8 October 2010. 

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