As part of a redefining of metropolitan areas, the old Greensboro-Winston-Salem-High Point Metropolitan Statistical Area was broken up in 2003 into five separate areas—three Metropolitan Statistical Areas and two Micropolitan Areas. However, for all intents and purposes the region still functions as a single metropolitan area.
Location of the Greensboro-Winston-Salem-High Point CSA and its components:
Greensboro-High Point Metropolitan Statistical Area
The economy in the Piedmont Triad is a mixed economy.
Industry and manufacturing
The Triad area is notable for large textile, tobacco, and furniture corporations. The Triad remains a national center for textile manufacturing, represented by corporations including Hanes based in Winston-Salem, and International Textile Group, based in Greensboro. Tobacco remains a prominent crop in the Triad's rural areas and many tobacco companies like Lorillard Tobacco Company of Greensboro, and Reynolds American, based in Winston-Salem, call the Piedmont Triad home. Numerous furniture manufacturers are also headquartered in the Triad area, especially in the cities of High Point (deemed the "Furniture Capital of the World"), Thomasville (known as the "Chair City"), and Lexington. The furniture and textile industries have in turn spawned large trucking, logistics, and warehousing businesses in the area. Popular brands like "Thomasville" and "Lexington" are derived from the names of these cities. Recently, however, many furniture and tobacco factories have been closing and/or laying off workers across the region in response to escalating industrial globalization.
Technology and biotechnology
After many of the old industries in the area began to die out, many Piedmont Triad cities began encouraging technological businesses to move into the Triad. Winston-Salem, for instance, founded within its downtown the Piedmont Triad Research Park, a highly interactive, master-planned innovation community developed to support life science and information technologyresearch and development. Dell, Inc. in the early 2000s struck a deal with local officials allowing for the construction of a new computer assembly plant near the Triad city of Kernersville. However, Dell pulled out of its contract with the city and left after only a few years. Additionally, the University of North Carolina at Greensboro, the largest institution of higher learning in the region, and North Carolina A&T State University have joined forces to establish the Gateway University Research Park, a technology-based entity which will focus its efforts on a host of biological, life, and environmental science research projects. Upon full build out of the project, it is expected to be housed by two 75-acre (300,000 m2) campuses, employ approximately 2,000 people, and generate $50 million per year to the Triad economy. LabCorp, one of the largest clinical laboratories in the world, has its corporate headquarters and several of its testing facilities in Burlington.
The following are the most prominent regional shopping centers/malls in the Piedmont Triad region:
The triad is home to an extensive freeway network, which is in the process of undergoing a major expansion. Four major Interstate highways and numerous secondary Interstate routes and US routes serve the region:
I-40, the primary east-west route across the region. In the eastern Triad, it is conjoined with I-85. The two routes split in Greensboro.
I-40 Business (Green-40), runs through Kernersville and Winston-Salem. It is a former alignment of I-40. The segment of I-40 running through Greensboro also briefly bore the designation "Business 40" following the opening of the Greensboro Western Urban Loop in February, 2008; however, it was re-designated as I-40 later that year for the state to continue receiving federal funding for it.
I-840 (Painter Boulevard), part of the Greensboro Urban Loop, currently under construction. When complete, I-840 will be the northern half of the loop.
I-73, the primary north-south route across the region, much of which has yet to be constructed. The route follows the current US 220, with the exception of a small segment that shares the southwestern portion of the Greensboro Outer Loop, and was briefly designated as I-40 between its opening in February, 2008. This portion was originally designated as I-40, with the current and original I-40 being re-designated as Business 40.
I-74, running across the region from southeast to northwest. Like I-73, much of the route has yet to be constructed, but several disjointed segments are currently open and signed as either I-74 or "FUTURE I-74". The route, when complete, will enter the region from the south conjoined with I-73, and will diverge from there north of Asheboro to follow the US 311 freeway through High Point. From there it leaves US 311 and forms the eastern segment of the Winston-Salem Beltway before joining US 52 and following it northwest out of the region.
I-274, currently only in the planning stages, is the proposed designation for the western half of the Winston-Salem Beltway.
I-85, connects the region to Charlotte and points southwest. Enters from the east conjoined with I-40, and splits from that route in Greensboro.
I-85 Business (Green-85), a former alignment of I-85, it exists in two segments. The older, southern segment consists of a former temporary alignment of I-85 that contains some non-freeway portions. The northern segment, which received its designation when a new I-85 was opened as part of the Greensboro Urban Loop, is entirely freeway.
I-285, connecting Winston-Salem to Lexington, the route is currently part of the US 52 freeway which is being upgraded to Interstate standards.
I-785, connecting Greensboro to Danville, Virginia, the route is under development. It is currently part of US 29, much of which is not Interstate standard.
US 29 runs roughly northeast to southwest across the region. Most of the route is either currently, or planned to be, co-signed with Interstate highways, including I-785 and I-85 Business.
US 52, nominally an east-west highway, runs primarily north-south through the region, serving as the main north-south freeway route through Winston-Salem. The entire freeway is planned for upgrade to Interstate standards. North of Winston-Salem the route is scheduled to become part I-74 (a small segment near Mount Airy is currently signed as I-74), while south of the city it is scheduled to become I-285.
US 64 is an east-west highway through the southern Triad, connecting Asheboro, Lexington, and Mocksville.
US 70 is an east-west highway that closely parallels I-85 through the entire region.
US 158 runs roughly northeast-southwest across the region, terminating in Mocksville near the intersection if US 64 and I-40.
US 220 is currently the primary north-south route through Greensboro; the entire route is scheduled to be upgraded to or bypassed by I-73.
US 311 is a nominally north-south route that follows a C-shaped path, running northeast-southwest between Eden and Winston-Salem, and northwest-southeast between Winston-Salem and Randleman. The southern segment is being upgraded as part of a future I-74.
US 421 enters the region from the southeast, and joins I-85 in Greensboro. It then takes I-85 South to I-73 North to western Greensboro. The route is then co-signed with either I-40 Business or I-40 through the region to the west. After leaving Greensboro, it continues through Winston-Salem, the rural area of Yakdinville, and continues into Wilkesboro.
Piedmont Authority for Regional Transportation (PART) is the Triad's 10-county regional organization with the goal of enhancing all forms of transportation through regional cooperation. PART Express Bus provides express service to each major Triad city from Piedmont Triad International Airport, while Connections Express connects the Triad to Duke and UNC Medical Centers. PART also has Express Bus service to outlying counties that surround the Triad including Surry, Stokes, Davidson, Yadkin, and Randolph Counties and soon to be Davie County. PART is also administering and developing several rail service studies that include both commuter and intercity rail. For more information on PART visit PART's website
The region is served by the Piedmont Triad Regional Council (PTRC). The PTRC was formed by the merger of the Northwest Piedmont Council of Governments and Piedmont Triad Council of Governments on July 1, 2011. The PTRC is a membership organization of the 12 counties and 62 municipalities is the Triad region. The website is "www.ptrc.org".
The Piedmont Triad has several protected areas, which lay entirely or partly in the region:
All of the Piedmont Triad region belongs to the Greensboro/Winston-Salem/High Point television designated market area (DMA). The following are stations that broadcast to this DMA. These stations are listed by call letters, virtual channel number, network and city of license.