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His career began in his hometown of Cincinnati as a news anchor/reporter for WLW Radio in 1979. He then left for WJR Radio in Detroit to call games for the NBA Detroit Pistons. (1980–1981) Then came a move to WWJ Radio in Detroit to call football and basketball for the University of Michigan from 1981–1987. Following a year at UPI Radio Network in Washington DC, Paul returned to his hometown of Cincinnati in 1988, to become the voice of the University of Cincinnati Bearcats and host a sports talk show on WCKY-AM. From 1992–1995, Paul hosted a Morning News Show on WHIO Radio in Dayton. In 1994, he again became play-by-play voice for the University of Cincinnati first on WKRC Radio and then on WLW Radio, then in 1996, added the Bengals play-by-play duties. Following the 1996 football season, WLW's parent company, Jacor Communications, lost the rights to the Bengals, and Paul continued broadcasting football and basketball for the University of Cincinnati. He joined WBNS radio and the Ohio State Buckeyes Radio Network in 1998.
Paul is also the author of Tales from the Buckeye Championship Season, which recounts the Buckeyes' 2002 National Championship season run.
In October 2007, Keels was inducted into the Radio Television Broadcaster's Hall of Fame of Ohio, and twice has been named Ohio Sportscaster of the Year by the National Sportscasters and Sportswriters Association of America, co winner in 2007, and solo winner in 2010.