The single went to number one in Australia, Iceland, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, New Zealand, Switzerland, the United Kingdom and the United States. It also reached the top five in Norway and Italy. Worldwide, it was the third best-selling digital single of 2011 with sales of 9.7 million copies. It is also the best-selling song in Australian history and the third best-selling digital song in US history.
The music video was released on March 8, 2011 and was produced by the two members of LMFAO, Redfoo and Sky Blu, with the assistance of Shinzu Ai. It was choreographed by, and featured, Quest Crew members Hokuto Konishi, Victor Kim, Ryan Conferido, Steve Terada, Aris Paracuelles, Brian Hirano and Ryan Feng. The video is a parody of the 2002 horror film 28 Days Later. Lauren Bennett, featured in the song, also appeared in the music video. Director Mickey Finnegan described the concept: "There's been an epidemic, the world has gone crazy, as soon as the song came out, everyone got possessed and all they want to do is to shuffle, everyone is a shuffler." The video features the dancers performing the Melbourne Shuffle, which quickly gained popularity in the United States.
The video's opening caption says Redfoo and Sky Blu fell into a coma due to excessive party rocking and that their single was released the next day. After the caption "28 DAYS LATER" is seen, Redfoo and Sky Blu are shown in a deserted hospital, waking up from their coma in a style similar to that of Cillian Murphy's character in the original film. Redfoo and Sky Blu exit the hospital into a deserted street full of litter and abandoned cars. They spot a man "shuffling" to their own song before they are quickly grabbed by another man in a dress-shirt (Malcolm Goodwin), a parody of Louis from Left 4 Dead and Shaun from Shaun of the Dead, who hides them behind a car and explains to them that ever since their single came out, everyone around the world simply "shuffles" all day long. Mid-conversation, the song begins to play in the street, and the man quickly hands Redfoo and Sky Blu some Beats by Dr. Dre earphones for the purpose of muting the song. Redfoo and Sky Blu insert the earpieces and are told to play along with the song. Soon, the street is filled with "shufflers", including label mate Colette Carr, all dancing to the song. When another young man, sporting an Atlanta Braves cap, tries to escape from a building, he is surrounded by the dancers in a style indicative of a zombie mob, before re-emerging with new clothes and shuffling, having been "infected".
Frightened after observing the fate of the other man, Redfoo and Sky Blu begin to dance along with the others, pretending to be infected, too. After the line "No lead in our zeppelin", the shot cuts directly to the front of the hospital (which appears similar to the cover of Led Zeppelin's 1975 album Physical Graffiti. This is a nod to the English rock band, whom the duo has cited as being a personal influence). Half-way through the video, the previously infected young man dances towards Redfoo and Sky Blu, who look terrified. The video fades to black, but quickly opens to a new shot, in which it becomes apparent that they, too, have become infected, as they sing "Every day I'm shufflin" and dance with the rest of the infected dancers for the remainder of the video, which finishes with the caption and interpolation, "Every day I'm shufflin". The outdoor scene of the music video was filmed at Warner Bros. Studios in Burbank, CA.
The video won the "Best Video" award at the 7th annual edition of the TRL Awards.
Chart and sales performance
The song reached number one on the Billboard Hot 100, becoming the duo's first number one hit in the US; it remained there for six straight weeks. The song spent 68 weeks in the chart, which at the time was the third-highest number of weeks in the chart for a song in Billboard Hot 100's history. It topped the seven million downloads mark in the United States in July 2012, becoming the second-fastest song in digital history to reach this plateau - reaching it in 68 weeks, just behind Adele's "Rolling in the Deep" which achieved it in 67 weeks - and the third-biggest selling digital single since Nielsen SoundScan began tracking digital sales in 2003. It has sold 7,695,000 copies in the US as of May 2013 and over one million copies in the UK.
The song has been used in several advertisements, such as the Kia Soul commercial featuring the Kia hamsters, the "2011 Sizzle Preview" commercial which promotes all of The CW's shows, and in a commercial for Virgin America airlines. It also appeared in the 2011 Mofaya Summer promotion by Vodacom South Africa. UK ISPPlusnet used a cover of "Party Rock Anthem" in an advertisement for their broadband and calls services in April 2012. It was also used for the 2012 Big Brother Australia advert, and Toyota in Indonesia has used it for their Toyota Yaris advertisement.
Graffiti from a chapulling day in Turkey, 2013.
Ohio University's marching band, The Marching 110, performed the song during the half-time of a game in October 2011. Their performance was uploaded onto YouTube and went viral.
Canadian radio station HOT 103 from Winnipeg has played a version of the song with modified lyrics that refer to Winnipeg and local sports stars. The Washington Capitals of the NHL uses it for one of its goal songs when the Capitals score. Atlanta Braves second baseman Dan Uggla uses it as his at-bat music. The song was used as the closing chart for the 2012 Jersey Surf Drum & Bugle Corps program. It was also used at the Kellogg's Tour of Gymnastics Champions, with everyone on the tour learning the "shuffle".
During the 2013 public unrest in Turkey, the song was used incorporating the neologism "chapulling", with the chorus being, "Every day I'm chapulling"; a video was made using the protest images uploaded onto YouTube. In Chile, Radio Rock & Pop placed it at number 106 on its list "Rock & Pop 20 Años 200 Canciones".