The single has gone to number one in Australia, Belgium, Brazil, Canada, Denmark, France, Germany, Ireland, New Zealand, Switzerland, the United Kingdom and the United States. It also reached the top five in Norway and Italy. Worldwide, it was the third best-selling digital single of 2011 with sales of 9.7 million copies. It is also the third best-selling digital song in US history.
The music video was released on March 8, 2011 and was produced by the two members of LMFAO, Redfoo and SkyBlu, with the assistance of Shinzu Ai. It was choreographed by, and featured, Quest Crew members Hokuto Konishi, Victor Kim, Ryan Conferido, Steve Terada, Aris Paracuelles, Brian Hirano and Ryan Feng. The video is a parody of the 2002 horror film 28 Days Later. Lauren Bennett, featured in the song, also appeared in the music video. Director Mickey Finnegan described the concept: "there's been an epidemic, the world has gone crazy, as soon as the song came out, everyone got possessed and all they want to do is to shuffle, everyone is a shuffler." The video features the dancers performing the Melbourne Shuffle, which quickly gained popularity in the United States.
The video's opening caption finds Redfoo and SkyBlu fell into a coma due to excessive party rocking and that their single was released the next day. After the caption "28 DAYS LATER" is seen, Redfoo and SkyBlu are in a deserted hospital, waking up from their coma in a style similar to that of Cillian Murphy's character in the original film. Redfoo and SkyBlu exit the hospital to a deserted street with full of litter and abandoned cars. They spot a man "shuffling" to their own song before they are quickly grabbed by another man in a dress-shirt (Malcolm Goodwin), a parody of Louis from Left 4 Dead and Shaun from Shaun of the Dead, who hides them behind a car and explains to them that since their single came out, everyone around the world simply "shuffles" all day long. Mid-conversation, the song begins to play in the street, and the man quickly hands Redfoo and SkyBlu the Beats by Dr. Dre earphones for the purpose of muting the song. Redfoo and SkyBlu insert the earpieces and are told to play along with the song. Soon, the street is filled with "shufflers", including label mate Colette Carr, all dancing to the song. When another young man, sporting an Atlanta Braves cap, tries to escape from a building, he is surrounded by the dancers in a style indicative of a zombie mob, before re-emerging with new clothes and shuffling, having been 'infected'.
Frightened after observing the fate of the other man, Redfoo and SkyBlu begin to dance along with the others, pretending to be infected too. After the line "No lead in our zeppelin", the shot cuts directly to the front of the hospital (which appears similar to the cover of Led Zeppelin's 1975 album Physical Graffiti. This is a nod to the English rock band, whom the duo has cited as being a personal influence). Halfway through the video, the previously infected young man dances towards Redfoo and SkyBlu, who look terrified. The video fades to black, but quickly opens to a new shot, in which it becomes apparent that they have been infected, as they sing "Every day I'm shufflin", and begin to dance with the rest of the infected for the remainder of the video, finishing with the caption and interpolation of "Every day I'm shufflin". The outdoor scene of the music video was filmed at the Warner Bros Studios in Burbank, CA.
The video won the "Best Video" award at the 7th annual edition of the TRL Awards.
Chart and sales performance
The song reached number one on the Billboard Hot 100, becoming the duo's first number one hit in the US, and remained there for six straight weeks. The song spent 68 weeks on the chart, becoming the third most total weeks on Billboard Hot 100 history. It topped the 7 million downloads mark in the United States in July 2012, becoming the second fastest song in digital history to reach this plateau (in 68 weeks) just behind Adele's "Rolling in the Deep" which achieved it in 67 weeks, and the third-biggest selling digital single since Nielsen SoundScan began tracking digital sales in 2003. It has also sold 7,695,000 copies in the US as of May 2013, and over one million copies in the UK.
The song spent eleven weeks at number one in New Zealand and ten weeks in Australia. It is the longest-running number one single in New Zealand since Smashproof's hit single "Brother" in 2009, selling over 45,000 copies there, whereas in Australia, it is the longest-running number-one single since "I Wish I Was a Punk Rocker (With Flowers in My Hair)" by Sandi Thom in 2006 and the best-selling single of 2011. Certified thirteen-times latinum, it is the second biggest-selling single of all time in Australia, behind only Elton John's "Candle in the Wind 1997".
The song was used in several advertisements such as Kia Soul commercial featuring the Kia hamsters, the "2011 Sizzle Preview" commercial which promotes all of The CW's shows, and in a commercial for Virgin America airlines. It also appeared in the 2011 Mofaya Summer promotion by Vodacom South Africa. UK ISPPlusnet has used a cover of Party Rock Anthem in an advertisement for their broadband and calls services in April 2012. It was also used for the 2012 Big Brother Australia advert.The Song is also used by Toyota in Indonesia in the Toyota Yaris advertisement.
Graffiti from a chapulling day in Turkey, 2013.
Ohio University's marching band, The Marching 110, performed the song during halftime of a game in October 2011. Their performance was uploaded to YouTube and went viral.
Canadian radio station HOT 103 from Winnipeg has played a version of the song with modified lyrics that refer to Winnipeg and local sports stars.
The song was used as the closing chart for the 2012 Jersey Surf Drum & Bugle Corps program.
The song was used at the Kellogg's Tour of Gymnastics Champions, with everyone on the tour learning the "shuffle".
On October 23, 2012, the cast of The Big Bang Theory made a flashmob during the live taping of an episode featuring the song as well as others.
During 2013 public unrest in Turkey, the song is used with the neologism term "Chapulling", with the chorus being "Everyday I'm chapulling". The video was made using the protest images uploaded into YouTube.
In Chile, Radio Rock & Pop placed it at number 106 on its list "Rock & Pop 20 Años 200 Canciones".