Parkay

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Parkay is a margarine made by ConAgra Foods. It was introduced in 1937. It is available in spreadable, sprayable and squeezeable forms. Prior to 1999, this brand was made by Kraft Foods.

The product label states that the product contains 0g trans fat. Yet the ingredients listed on the package include hydrogenated and partially hydrogenated oils. The Food and Drug Administration allows food manufacturers to claim "0g of trans fats," so long as each serving of the product has less than half a gram of trans fat.[1]

Ingredients for Parkay Margarine Sticks[edit]

As cited on FoodServiceDirect.com web site.[2]

Advertising[edit]

Starting in 1973, a long-running advertising campaign was introduced for Parkay featuring a mechanically animated "talking tub" of the product. A typical ad depicted a sort of humorous verbal sparring match between a character mentioning Parkay, and the talking package (its lid flipping up in imitation of a mouth) correcting him by saying "butter" in a deadpan voice. The tagline: [announcer] "Parkay Margarine from Kraft--the flavor says..." [package] "...butter."

A famous 1989 commercial featured a man who compared his Parkay to his Country Crock. A male voice asked the man which spread tasted more like real butter, and he thought it was the Country Crock. Suddenly, the Parkay tub began began saying "Parkay" and the man was questioned, only to know that his Country Crock tub was not talking at all. He then tastes the Parkay, claiming it tastes more like real butter than Country Crock, telling his Country Crock tub "No wonder you're so quiet!".

In 1999, an ad for Parkay used Al Franken and the talking tub using the Potato Taste Test dealing about Parkay's new formula, saying it was creamier than before.

This famous ad campaign was also spoofed in a skit from the PBS series The Electric Company (with cast member Skip Hinnant providing the foodstuff's voice).

References[edit]

  1. ^ FDA. Food Labeling Guide. Revised October 2009. Section 7-L48
  2. ^ Link text, As viewed 15-Feb-2012.

External links[edit]