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Outreach is an activity of providing services to populations who might not otherwise have access to those services. A key component of outreach is that the groups providing it are not stationary, but mobile; in other words they are meeting those in need of outreach services at the locations where those in need are. In addition to delivering services, outreach has an educational role, raising the awareness of existing services.
Outreach is often meant to fill in the gap in the services provided by mainstream (often, governmental) services, and is often carried out by non-profit, nongovernmental organizations. This is a major element differentiating outreach from public relations. Compared to staff providing traditional services, Dewson et al. (2006) notes that outreach staff may be less qualified, but is more highly motivated.
Rhodes (1996) distinguishes between three types of outreach: domiciliary (undertaken at individual homes), detached (undertaken in public environments and targeting individuals), and peripatetic (undertaken at public or private environments and targeting organizations rather than individuals). Dewson et al. (2006) lists another type in addition to those three: the satellite type, where services are provided at a dedicated site.
Dewson et al. (2006) list the following tools of outreach: leaflets, newsletters, advertising; stalls and displays, and dedicated events, with the common location being local community institutions such as libraries, community centres, markets and so on. Compared to traditional service providers, outreach services are provided closer to individuals residence, are voluntary, and have fewer, if any, enforceable obligations.
Outreach can target various populations, from sex workers and drug users to museum goers, Wikipedia editors and readers and religions. The Jewish counter-missionary organization Outreach Judaism describes itself as "an international organization that responds directly to the issues raised by missionaries and cults, by exploring Judaism in contradistinction to fundamentalist Christianity."