Otis Spunkmeyer

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Otis Spunkmeyer Inc.
TypeSubsidiary
IndustryFood processing
Founded1977
HeadquartersSan Leandro, California, United States
Key peopleJohn S. Schiavo, President & CEO
Ahmad J. Hamade, Chief Financial Officer
Gerald P. Reardon, Executive Vice President
ProductsMuffins, Cookies
Employees1,183 (2005)
ParentAryzta
Websitewww.spunkmeyer.com
 
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Otis Spunkmeyer Inc.
TypeSubsidiary
IndustryFood processing
Founded1977
HeadquartersSan Leandro, California, United States
Key peopleJohn S. Schiavo, President & CEO
Ahmad J. Hamade, Chief Financial Officer
Gerald P. Reardon, Executive Vice President
ProductsMuffins, Cookies
Employees1,183 (2005)
ParentAryzta
Websitewww.spunkmeyer.com

Otis Spunkmeyer Inc. is a baked goods distribution company widely known for its name and flagship line of muffins and cookies. Although a relatively small company, Otis Spunkmeyer has enjoyed a large amount of success in the industry, with clients ranging from small family-owned businesses and restaurants to worldwide military organizations such as the United States Army. In addition to its famous muffins and cookies, Otis Spunkmeyer also produces frozen cookie doughs and other pastries.

History[edit]

Kenneth B. Rawlings, and Linda Rawlings, the founders of Otis Spunkmeyer, Inc., opened their first fresh-baked cookie store in Oakland, California in 1977. For the name of their business, the Rawlings took the suggestion of their 12-year-old daughter, Kimberly, who coined the name.[1] By 1983 the Rawlings had built the company into a thriving, fast growing chain with nearly two dozen stores. However, due to high overhead costs and the desire to reach a larger market, the company shifted its focus from retail to wholesale, creating a fresh-baked cookie program for other food service operators. The program included pre-portioned frozen cookie dough, a pre-set convection oven, and marketing materials. This innovative program allowed both big and small food service operators to sell fresh baked cookies (within 20 minutes) in their facilities.

In 1987 the company began flying a pair of DC-3 aircraft emblazoned with the company logo as a promotional vehicle.[1]

2002 saw a management buyout led by chief executive officer, John Schiavo, in association with the private equity firm of Code Hennessy & Simmons.

In September 2005 Otis Spunkmeyer acquired Van-Merkel, Inc., a manufacturer and distributor of thaw-and-serve frozen cookie products for the food service market, doing business as Chippery. Chippery is based out of Austin, Texas and has a 97,000-square-foot (9,000 m2) manufacturing facility located there.

In November 2006 the company was sold to IAWS Group plc for $561 million.[2] IAWS already owned Cuisine de France and La Brea Bakery, and merged with Hiestand to form Aryzta in 2008.

References[edit]

  1. ^ a b "Otis Spunkmeyer - Our Story". Retrieved 2013-05-03. 
  2. ^ London Stock Exchange announcement of takeover