OpenTable

From Wikipedia, the free encyclopedia - View original article

OpenTable
TypePublic company
Traded asNASDAQOPEN
IndustryHospitality
Founded1998
Founder(s)Chuck Templeton
HeadquartersSan Francisco, California, United States
Key peopleMatthew Roberts - CEO
Duncan Robertson - CFO
Joseph Essas - CTO
ProductsOnline restaurant reservations
Websiteopentable.com
 
Jump to: navigation, search
OpenTable
TypePublic company
Traded asNASDAQOPEN
IndustryHospitality
Founded1998
Founder(s)Chuck Templeton
HeadquartersSan Francisco, California, United States
Key peopleMatthew Roberts - CEO
Duncan Robertson - CFO
Joseph Essas - CTO
ProductsOnline restaurant reservations
Websiteopentable.com

OpenTable is an American public company that offers online real-time restaurant-reservation service.

It was founded by Chuck Templeton in San Francisco, California, in 1998. Reservations are free to end users; the company charges restaurants monthly and per-reservation fees for their use of the system.[1]

In 1999, the website began operations serving a limited selection of restaurants in San Francisco.[2] It has since expanded to cover 25,000 restaurants in most U.S. states as well as in several major international cities. Reservations can be made online through its website.

Services[edit]

For users[edit]

The service allows users to search for restaurants and reservations based on parameters including times, dates, cuisine and price range. Users who have registered their email address with the system will then receive a confirmation email.[3] Users can also receive OpenTable rewards points after dining (100 or 1,000); these points can be redeemed for discounts at member restaurants.[4]

The company also has a mobile application available in Apple's App Store, Blackberry App World, Google Play, Windows Phone Marketplace and Palm App Catalog that allows users to find and book dinner reservations.[5][6]

For restaurants[edit]

The service provides restaurant owners with a comprehensive reservation management. Subscribing restaurants use an Electronic Reservation Book (ERB) to replace existing paper reservation systems. It provides the ERB as an integrated software and hardware solution that computerizes restaurant host-stand operations. The ERB handles reservation management, table management, guest recognition and email marketing.[7]

Features include:

Restaurants may also offer 1,000 OpenTable points to diners for reservations at non-peak hours. This acts as an incentive to web reservation users to fill out a restaurant during slow times, resulting in incremental revenue for the restaurant. Restaurants offering these incentives are displayed on the search results page when looking for a reservation.

Initial public offering[edit]

Markets[edit]

The company's home market consists of the United States, however, it has expanded in recent years to include markets including Canada, France, Germany, Japan, Mexico and the United Kingdom.

Acquisitions[edit]

On October 1, 2010, the company acquired toptable.com (toptable), a restaurant reservation site in the U.K.[8] On January 29, 2013, the company announced that it entered a definitive agreement to acquire Foodspotting.[9]

See also[edit]

References[edit]

  1. ^ Leson, Nancy (August 17, 2005). "Risks and Rewards of Booking Your Table Online". The Seattle Times. Retrieved July 22, 2012. 
  2. ^ Davis, Robin (August 18, 1999), "What's New: Snag a Table From Cyberspace", San Francisco Chronicle 
  3. ^ Joseph, Scott (September 8, 2006). "Table for 2 Is a Click Away". Orlando Sentinel. p. E3. 
  4. ^ Lubinger, Bill (February 21, 2007). "Need a Corner Table? Reservation at 7? Opentable Online Gets It for You Fast". The Plain Dealer. 
  5. ^ "Open Table's Free iPhone App Finds Nearby Dining Reservations". San Jose Business Journal. November 17, 2008. [dead link]
  6. ^ Kumparak, Greg (September  ? 14, 2009). "OpenTable Launches on Android". The Washington Post. Retrieved May 20, 2010. 
  7. ^ "Open Table Company Profile". Businessweek. Retrieved March 17, 2009. 
  8. ^ [1].
  9. ^ [2]

External links[edit]