Onswipe

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Onswipe
TypePrivate company
IndustryPublishing
FoundedJune 1, 2010 (2010-06-01) as PadPressed, rebranded as Onswipe in 2011
Founder(s)
  • Jason Baptiste
  • Andrés Barreto
HeadquartersNew York City, New York, United States
Area servedWorldwide
Key people
ServicesTouchscreen platform
Websitewww.onswipe.com
 
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Onswipe
TypePrivate company
IndustryPublishing
FoundedJune 1, 2010 (2010-06-01) as PadPressed, rebranded as Onswipe in 2011
Founder(s)
  • Jason Baptiste
  • Andrés Barreto
HeadquartersNew York City, New York, United States
Area servedWorldwide
Key people
ServicesTouchscreen platform
Websitewww.onswipe.com

Onswipe is a New York-based tablet publishing company that creates customized mobile sites for web publishers.[1][2] The company has raised over $6 million in venture-capital funding.[3]

History[edit source | edit]

CEO Jason L. Baptiste and President Andrés Barreto founded Onswipe as PadPressed on June 1, 2010. The company’s first prototype launched in July 2010.[4] The company was rebranded as Onswipe in 2011.[5]

In 2011, Onswipe was chosen to be part of the Techstars, a startup incubator that offers seed funding and three months of mentorship for selected firms.[6]

The Onswipe platform officially launched in June 2011.[4] Also in 2011, Time Inc. named Onswipe one of "10 NYC Startups to Watch”.[7]

In May 2012, the company released Onswipe for iPhone and Onswipe Draft. Onswipe for iPhone enables the delivery of iPhone-optimized touch content. Onswipe Draft is a web-based editor designed for personalizing Onswipe layouts.[3][8]

Television and media[edit source | edit]

Onswipe was featured in the Bloomberg TV documentary series called TechStars.[9] Running from September to October of 2011, the six-episode series featured the companies from TechStars' New York City program. Onswipe and ten other companies including Nestio, Shelby.tv, and CrowdTwist were filmed in a reality-show style.[9][10][11]

Product impact[edit source | edit]

Onswipe uses HTML5 to allow publishers to develop mobile content without having to develop native applications.[5]

Onswipe says that its users see an increase in page views of 300 to 400 percent, mostly by locking Android and iOS devices into an endless reload cycle, increase in time-on-site of 50 percent, and benefits from interactive media tools like geo-location, video, and social sharing. Onswipe advertisements also perform 50 to 100 times better than traditional ads in banner form, and every ad engagement is measurable because Onswipe is web-based.[4]

Onswipe is able to take content from any content management system (CMS) and convert it to a clean interface for the mobile experience. Companies or individuals can customize their publications to include feeds from Flickr, Instagram, YouTube, Twitter, and other media. The interface is fully customizable through layout options, branding, and color schemes, and has been designed for use by anyone from companies with millions of viewers to personal publishers who want to go mobile with their blogs. Onswipe also facilitates a new level of full-page advertising that functions better on tablets.[12]

Onswipe is available for the iPad and other tablets as well as the iPhone. It is an SaaS solution that adds only one line of code to the publisher's existing website, but allows publishers to make changes through its "Draft" functionality.[13] It is 100% ad-driven and costs nothing for publishers to use.[14]

Onswipe has played a role in addressing touch-friendly web-traffic trends.[15][16] In September 2012, the company released data derived from mobile sites that are powered by Onswipe. The data showed that 98 percent of tablet web-traffic came from iPads.[16][17][18] Further statistics from Onswipe have confirmed the prevalence of Apple’s iOS 6 platform.[15]

In June 2013, the company announced it had served over 125 million iOS users in the past 2 years.[19]

Leadership[edit source | edit]

Before starting Onswipe, Jason L. Baptiste and Andrés Barreto, the co-founders of Onswipe, co-founded Cloudomatic, a SaaS app store for businesses acquired by Ambassador (formerly Zferral).[8][20] They have both stayed on as advisors since the acquisition.[21]

In August 2012, Onswipe hired Jared Hand as its first chief revenue officer and Rich Bloom as its first chief operating officer. Hand and Bloom have announced plans to further develop their publisher relations and revenue sharing methods.[22][23]

References[edit source | edit]

  1. ^ Bailly, Nestor (November 21, 2011). "PSFK interviews Onswipe about creating custom mobile sites for tablets (VIDEO)". PSFK. Retrieved October 24, 2012. 
  2. ^ "Publishers". Onswipe. Retrieved October 24, 2012. 
  3. ^ a b Crook, Jordan (May 31, 2012). "OnSwipe Heads To The iPhone, Launches Layout Personalization With OnSwipe Draft". TechCrunch. Retrieved October 24, 2012. 
  4. ^ a b c "About Onswipe". Onswipe Blog. Retrieved October 24, 2012. 
  5. ^ a b Sprouter (June 27, 2012). "Never underestimate the value of speed". Financial Post. Retrieved October 24, 2012. 
  6. ^ "The Program - TechStars". TechStars. Retrieved October 24, 2012. 
  7. ^ "Time Inc. Announces List of "10 NYC Startups to Watch"". Time Inc. June 01, 2011. Retrieved October 24, 2012. 
  8. ^ a b Cohen, Matt (June 13, 2012). "Onswipe is leading mobile-friendly content with new offerings". Memeburn. Retrieved October 24, 2012. 
  9. ^ a b Cohen, David (August 02, 2011). "TechStars on Bloomberg TV". TechStars. Retrieved October 24, 2012. 
  10. ^ Empson, Rip (August 02, 2011). "Startups On TV: TechStars Teams Up With Bloomberg To Offer An Inside Look At Building A Business". TechCrunch. Retrieved October 24, 2012. 
  11. ^ Myers, Courtney Boyd (August 02, 2011). "New York City TechStars’ reality TV show to air this fall on Bloomberg". The Next Web. Retrieved October 24, 2012. 
  12. ^ "Features". Onswipe. Retrieved October 24, 2012. 
  13. ^ "Cloudomatic - The Best Web Apps". Cloudomatic. Retrieved October 24, 2012. 
  14. ^ Myers, Courtney Boyd (November 24, 2011). "Onswipe gives WIRED a taste of its new tech, coming in 2012". The Next Web. Retrieved October 24, 2012. 
  15. ^ a b Etherington, Darrell (September 28, 2012). "iOS 6 Adoption At Just Over One Week: 60% For iPhone And 41% For iPad". TechCrunch. Retrieved October 24, 2012. 
  16. ^ a b "Apple iPad dominates tablet-based web browsing with 98% share, report says". Apple Insider. September 27, 2012. Retrieved October 24, 2012. 
  17. ^ Popper, Ben (September 26, 2012). "iPad's domination of tablet traffic grows, but does Amazon care?". The Verge. Retrieved October 24, 2012. 
  18. ^ Leonard, Heather (October 01, 2012). "BII MOBILE INSIGHTS: Real-Time Is The Wrong Reason To Go Mobile". Business Insider. Retrieved October 24, 2012. 
  19. ^ Ha, Anthony. "On Its 2-Year Anniversary, Onswipe Says It Has Delivered Tablet Content To 125M+ iOS Users". TechCrunch. 
  20. ^ "Cloudomatic". CrunchBase. Retrieved October 24, 2012. 
  21. ^ Tsotsis, Alexia (January 28, 2011). "Referral Platform Zferral Acquires SaaS App Store Cloudomatic". TechCrunch. Retrieved October 24, 2012. 
  22. ^ Ha, Anthony (August 23, 2012). "New Executives At Mobile Platform Onswipe: Jumptap’s Jared Hand And AOL’s Rich Bloom". TechCrunch. Retrieved October 24, 2012. 
  23. ^ Griffith, Erin (August 29, 2012). "Here’s One New York Startup Talking About Revenue". PandoDaily. Retrieved October 24, 2012. 

External links[edit source | edit]