From Wikipedia, the free encyclopedia - View original article
|Once Upon Ay Time In Mumbai Dobaara!|
Theatrical release poster
|Directed by||Milan Luthria|
|Produced by||Ekta Kapoor|
|Written by||Rajat Arora|
|Editing by||Akiv Ali|
|Distributed by||Balaji Motion Pictures|
|Running time||152 minutes|
|Budget||850−1000 million (US$−15 million)|
|This article or section is in the process of an expansion or major restructuring. You are welcome to assist in its construction by editing it as well. If this article or section|
|Once Upon Ay Time In Mumbai Dobaara!|
Theatrical release poster
|Directed by||Milan Luthria|
|Produced by||Ekta Kapoor|
|Written by||Rajat Arora|
|Editing by||Akiv Ali|
|Distributed by||Balaji Motion Pictures|
|Running time||152 minutes|
|Budget||850−1000 million (US$−15 million)|
Once Upon Ay Time In Mumbai Dobaara! (/ / Hindustani pronunciation: [d̪o:ba:ra:]; "Once Upon A Time In Mumbai Again")[a] (abbreviated as OUATIMD and previously known as Once Upon a Time in Mumbaai Again) is a 2013 Indian crime gangster film directed by Milan Luthria and produced by Ekta Kapoor and Shobha Kapoor. A sequel to the 2010 film Once Upon a Time in Mumbaai, the film stars Akshay Kumar, Sonakshi Sinha and Imran Khan in leading roles and Sonali Bendre in a supporting role.
The first trailer of the film was released on 28 May 2013. The film, on the other hand, released on 15 August 2013 to coincide with the national holiday on the eve of Independence Day in India. The release date of the film was pushed back by the producers to avoid clashing with Rohit Shetty's film Chennai Express, which released on 9 August 2013. This is the third collaboration between Akshay Kumar and Sonakshi Sinha as a pair (after 2012 films Rowdy Rathore and Joker), and the first of the kind between Sinha and Imran Khan.
The film commences from where the previous film ended with Shoaib Khan (Akshay Kumar) being the reigning don after successfully assassinating his mentor Sultan Mirza (Ajay Devgn) thus earning the respect and reverence of the people. 12 years later, he is still the charismatic and suave womaniser who has extended his empire up to the Middle East. His only companions and friends are Javed (Sarfaraz Khan), who oversees his illegal and shady work for him, his old-time love Mumtaz (Sonali Bendre) and Aslam (Imran Khan), a teen spotted by Shoaib during one of his visits to the slums, where he spent the early years of his life, now a young lad.
Now a much older Shoaib returns to Bombay to finish off Rawal (Mahesh Manjrekar), another gangster who revolted against him when he expressed his desire to take over the complete reigns of Bombay. Although the city still being his first love, a rising starlet, Jasmine (Sonakshi Sinha) has caught the fancy of Shoaib's heart. Jasmine is an upcoming actress, whom Shoaib makes famous by rigging awards for her and showers her with gifts. In due time, this passion takes the shape of obsession for Shoaib. On the other hand, he sends Aslam along with another trustworthy aide of his, Jimmy, to finish off Rawal. Jimmy fails to assassinate Rawal who flees the scene and further botches up the plan by accidentally killing Rawals innocent girlfriend, Sonia. Thus Jimmy is apprehended by the Police who are hot on the trail of Shoaib since the news of his arrival to Bombay is not unknown to them. Jimmy on the other hand owing to loyalty to Shoaib does not confess his crime in the interrogation and is soon freed due to lack of substantial evidence with the true intention being to draw out Shoaib, the king pin from his hiding who has eluded Mumbai police for the previous 12 years and this being their last opportunity to catch him on Indian soil instead of wounding up in an embassy for an extradition.
Shoaib suspicious of Jimmy's loyalty and possibility of becoming a police informer decides to finish him off himself but Aslam instead takes the task upon his shoulders citing possible involvement of the Police. Aslam along with Dedh Tang and few thugs dress up as rival bike-gangs and ensue in an argument which soon turns into a physical brawl. The plain clothed police at the site try to control the chaos and in the mean time Aslam corners Jimmy. A Police Officer stops Aslam but Shoaib appears out of nowhere and murders Jimmy injuring the Police officer. A chase between the Police and the two gangsters ensues with the police failing to catch the two who escape in Shoaibs Mercedes.
In the mean time Shoiab and Aslam both have befriended Jasmine whilst Shoaib going so far as to buy her a house, Jasmine realises Shoaibs feelings towards her but rejects his advances bluntly. To this an enraged and disappointed Shoaib slaps her and tells her to leave the house. Later when he is unsuccessful in earning her love after buying her a lavish house and presents wreaks havoc in her film shoots and stalls them. Aslam also tries to confess his love for her but is interrupted by Jasmine before he could do so who forbids him to meet her as her family has already fixed her match with someone else.
Rawal is informed about Shoaibs love for Jasmine thereby deciding to use this against him and shoots her when she was being dropped by Aslam to her house. She is rushed to the Hospital by Aslam. In the Hospital when Shoaib visits the ailing Jasmine he claims that both of them love Jasmine. After a visibly scared Aslams vehement denials, Shoaib asks him to fake it so that Rawal under the false impression of the duo's rivalry tries to use Aslam as a pawn against Shoaib.
Rawal falls for their intentions and calls Aslam in the hospital. Aslam playing along their decision reveals Shoaib's hideout after Rawal successfully convinces him of Shoaibs true nature at the end. When Rawal reaches Shoaibs residence, who on the other hand is actually lies in wait of Rawal at the garden behind with a sniper rifle anticipating his arrival kills both his henchmen and subsequently Rawal himself in full public view.
While Shoaib is rejoicing his victory which further consolidates his position as the dreaded gangster of the city and at the same time contemplating a flight to foreign land owing to the Police's eagerness to stop him due to his identification by the onlookers in the murder which occurred in broad daylight. On their way back Dedh Tang accidentally mentions Aslam's affection for Jasmine. Shoaib bursts in anger and decides finish him. Jasmine after returning to her senses requests Aslam to take her away from Shoaib and they flee on a bike after being warned by Dedh Tang who realising his mistake desperately tries to warn the lovers by honking his car. Shoaib furious after failing to catch them notices Dedh Tang's act and sends his dead body to Aslam along with Akbar who badly injures Aslam but fails to match up to his physical strength. Aslam calls up Shoaib and says that he will not buckle under his orders and that he will live as long as he is alive only for Jasmine. Shoaib arrives in Dongri in spite of Javed's repeated warnings and confronts Aslam. Aslam gets badly beaten up by Shoaib but does not retaliate and receives severe physical blows. Suddenly Inspector Sawant appears and fires at Shoaib. Aslam pushes Shoaib away from the bullets way and takes them himself. After a gun battle between Shoaib and Inspector Sawant both of them get injured and Javed drags away the injured Shoaib. In the penultimated film, a bullet ridden and dejected Shoaib reads out the letter he failed to give to Jasmine at last in the cargohold of a Bombay outbound ship.
Principal photography of the film started on 27 August 2012 in Mumbai with Tanuj Garg, the CEO of Balaji Motion Pictures announcing it through his official Twitter handle. While Sonakshi Sinha, the female lead of the film joined the cast and crew on 29 August 2012, two days after the shoot commenced after completing the shooting of her previous film, Son of Sardaar with Ajay Devgn. The first part of the overseas shooting schedule started in September 2012 in Oman. This was the first time a major Indian production was shot in the Sultanate of Oman. Headquartered in Muscat, Tour Oman, a division of Travel Point LLC along with Oman Air, the national airliner company and Shangri-La's Barr Al Jissah Resort & Spa played a vital role in the collaboration of Balaji Motion Pictures and Oman tourism as hospitality partners for the film with the latter hoping that Oman's picturesque locales showcased in the film would help boost tourist interest in Oman to boost its economy. Portions of the film were shot at the Qantab Beach, Qurum Corniche, Central Business District and The Shangri-La Barr Al Jissah Resort & Spa. During filming, director Milan Luthria had a viral fever and the shoot had to be called off for three days. To make up for the lost time Milan convinced Akshay to work for two consecutive Sundays. This marks the first time in seven years that Akshay worked on Sunday, which he usually reserves for spending time with his family. He last worked on a Sunday for Priyadarshan's Bhagam Bhag in 2006. The remaining parts of the film were shot in real locations like Khala, Sassoon Dock, Mukesh Mills vicinity of Mumbai city instead of film studios to give the film the retro look it demanded. The shoot was wrapped up by January 2013.
The Visual effect of the film were made by Reliance MediaWorks, they as they also worked in association with Balaji Motion Pictures and Milan Luthria for the Computer Generated Imagery (CGI) of the prequel of the film, Once Upon a Time in Mumbaai (2010). As they were also responsible for generating the VFX of another film simultaneously, then-yet-to-release Chennai Express (2013) the entire roster of animators, compositors were divided into two teams for Chennai Express and Once Upon Ay Time In Mumbai Dobaara! respectively with the Once Upon Ay Time In Mumbai Dobaara! team consisting of 40 artists who in the end augmented 600 digital shots in a month's time span. Reliance MediaWorks who were briefed by Luthria about Dobaara! being a period film set in the 1980s with car chases and a narrative that required visual effects most of the car sequences, roughly 25% of them were shot against chroma backgrounds since they would have been extremely difficult to shoot physically as a single modern vehicle accidentally shot with the car sequences would adversely affected the films believability of being set in the 1980s. The scenes consisting of Sharjah Cricket Stadium in Sharjah, an emirate of United Arab Emirates were recreated digitally three dimensionally using high-polygonal modeling in Autodesk Maya without the use of live action plates which were earlier used for some shots in Muscat. Adobe Photoshop, ZBrush were used for applying finishing textures to matte paintings in the background and texture to the 3D Models. For other outdoor shots at Oman Chroma background shot at certain locales of South Mumbai like Colaba Causeway, Ballard Pier were replaced by interior and exterior live action plate procured from Oman by Reliance MediaWorks VFX Heads, Prasad Sutar and Ranadheer Reddy. According to Sanjiv Naik, the VFX supervisor for the film the last few scenes were the most difficult ones to shoot. In the last seen Shoaib is seen lying dejected and wounded in the cargo hold of a ship and the camera zooms out 20,000 feet to reveal the word Mumbai as per Milan Luthria, the director's wish. The camera shot was actually of a 2000 frame one with the camera being pulled out 30 feet in reality, the high-polygonal structures took five days to render after compositing in Maya and the entire VFX shot took 15 days to complete. Except the interior shot with Akshay Kumar everything was digitally shot and the naturally and digitally shot scenes were immensely difficult to match move in Boujou owing to the distance involved. All the live action plates were captured using RED and Arri's Alexa digital motion picture camera.
Emraan Hashmi, who appeared in the original film, was initially chosen to play the lead role. However, director Milan Luthria was searching for an older actor and he chose Akshay Kumar. Kumar plays the role of Shoaib Khan (Dawood Ibrahim). In February 2012, it was announced that there were two male leads in the film, and the second parallel to Kumar was said to be Shahid Kapoor. However, in March 2012, it was finalized that Imran Khan was actually playing the second male lead. Many female actors were considered for the female lead, including Illeana D'Cruz, Kareena Kapoor, Kangna Ranaut, Asin Thottumkal, Sonam Kapoor and Deepika Padukone, but in April 2012 it was reported that Sonakshi Sinha had been casted. Sonali Bendre was also convinced to play a leading character in the film. The film will mark Bendre's first role since Shankar Dada MBBS. In November 2012, it was announced that the film was scheduled to release on Eid 2013. TV actor Chetan Hansraj also signed on to play a pivotal negative role in this film.
Akshay Kumar will be playing the fictitious role of gangster Dawood Ibrahim. Kumar's character's look was revealed on a reality show on Aapka Colors. Kumar's entry on the show was supposed to be with music after a scene of the prequel, choreographed by the director, Milan Luthria himself followed by an action sequence. The scene during its execution suffered a minor glitch which was believed to be a failed attempt to sabotage Kumar's entry. As a result the shot was performed twice taking its toll on Kumar's already severe back pain which led to the cancelling of a subsequent event in which he was supposed to appear. It has also been reported that the film will feature an sequence with Kumar watching a cricket match as shown in a trailer released on 28 May 2013 but whether the match is between India and Pakistan at the Sharjah Cricket Association Stadium in the 1980s has not been confirmed. The trailer was launched in Mumbai, where much of the film's outdoor shoot took place. In order to promote the film, Akshay Kumar flew in from New York, where he was holidaying with his family to Birmingham to watch the India-Pakistan cricket match of 2013 ICC Champions Trophy on 15 June 2013 at the Edgbaston Cricket Ground. A second trailer of the film was released on 3 July 2013 which featured a narration by Akshay Kumar's character, Shoaib Khan and divulged further information about the film's plot such as the characters of Akshay Kumar and Imran Khan involved in a struggle for the love of Jasmine, portrayed in the film by Sonakshi Sinha. In the trailer it is revealed that Shoaib Khan is the lead as well as the main antagonist of the film. It also features some fight and action sequences between Shoaib Khan and Aslam (Imran Khan). Mohar Basu of Koimoi praised the second trailer, its background score along with the direction and action choreography and felt that the second trailer "is even better than the film's first trailer" in the respective aspects of filmmaking and leaves "an explosive impact on its audiences".
Ekta Kapoor, the producer of the film went a step ahead to promote the second trailer of the film by booking prime time (between 8 pm to 11 pm) slots on four television channels in order to air it, for a large sum of money. She also spent 20 million rupees to buy a slot in a leading channel to play a special episode related to the film. Askhay Kumar, Sonakshi Sinha and Imran Khan, the three main leads of the film also promoted the film at the popular reality show Comedy Nights with Kapil, hosted by stand-up comedian Kapil Sharma.
The three leading characters of the film, namely Akshay Kumar, Sonakshi Sinha and Imran Khan, the producer of the film Ekta Kapoor along with most other members of the cast and crew visited the Dargah Sharif, a shrine of Sufi Saint Moinuddin Chishti situated in Ajmer. It was visited on the morning of Monday 5 August in a bid to pray for the commercial success of the film and the well-being of the relatives of the members associated with the film respectively.
Hollywood actor Al Pacino showed his appreciation for the film and stated that the promos and the posters have had him reminiscing about his Godfather times. Incidentally Pacino's business associate, Barry Navidi showed him the theatrical trailer where Akshay Kumar's appearance, who plays the role of a fictitious don in the film brought back memories and experiences from the 1972 film. Al Pacino portrayed the role of Michael Corleone, son of Vito Corleone (Marlon Brando).
Actor Rishi Kapoor who participated in the original version of the song in the film Amar Akbar Anthony gave his stamp of his approval after an impromptu meeting with Imran Khan in a dubbing session for the film gave the stamp of his approval for the performance of Khan as well as the song. The reason for Khan's concern was the approval of the watchers and the negative clout of comparisons between the older and newer versions.
The name of the film has been changed thrice. The production first started with the media referring it to as Once Upon a Time in Mumbaai 2. It had earlier been officially named Once Upon a Time in Mumbaai Again. Owing to the producer being a staunch believer of astrology and numerology, the film was renamed to Once Upon a Time in Mumbaai Dobara with the addition of "Dobara" (meaning again in Hindi) to the title. Later a 'y' and extra 'a' was added to the title thus making it Once Upon ay Time in Mumbai Dobaara!, the present title.
The film was promoted at the unveiling of the new line of LED televisions by manefacturer Arise who are entering the main foray with this line of TV's. The three main leads of the film, Akshay Kumar, Sonakshi Sinha and Imran Khan along with producer Ekta Kapoor were present at the do and event was marked with exchange of best wishes and congratulations.
Producer Ekta Kapoor who is known to have visited the Dargah Sharif and Balaji Shrine in South India to pray for the success of her films before their release, a Hindu by religion she observed fast during the important days of Ramazan in order to pray for the success of the film despite her hectic schedule and planned visits to the Mumbai's Mohamed Ali Road to celebrate iftaari and feed the needy there.
Initially, Shah Rukh Khan starrer Chennai Express and Akshay Kumar starrer Once Upon Ay Time in Mumbai Dobaara! both have been abandoned by Pakistani distributors and exhibitors in the interest of four of their own films releasing on the same day; however, deals have now been finalised to release both films in Pakistan.
The prequel to the film, Once Upon a Time in Mumbaai, had storyline and characters that were similar to real-life underworld dons according to film critics. The same was speculated about the sequel with the visual appearance of the lead character being strikingly similar to Dawood Ibrahim along with several aspects of the film like glimpses of Shoaib's involvement in cricket matches shown in the first theatrical trailer comparable to Dawood's alleged strong hold in monopolisation of cricket matches. Shoaib Khan romancing a starlet, portrayed on-screen by Sonakshi Sinha also drew attention with Dawood's rumoured affair with 1980s mainstream-film actress Mandakini, more so with the real name of Mandakini being Yasmeen Joseph which had an uncanny resemblance to the original name of the character, Yasmin. Thus the name was later changed to Jasmine in-light of such controversies.
Answering to such speculations, the producer of the film, lead and director of the venture have time and again despised such allegations and remained firm on their statement that the film is entirely fictional thereby clearing the air of rumours.
|Once Upon Ay Time In Mumbai Dobaara!|
|Soundtrack album by|
|Released||17 July 2013|
|Label||T-Series, Balaji Motion Pictures|
|Producer||Ekta Kapoor, Shobha Kapoor, Pritam|
|Anupam Amod chronology|
|Singles from Once Upon Ay Time In Mumbai Dobaara!|
The song "Ye Tune Kya Kiya", sung by Pakistani singer Javed Bashir and composed by music composer Pritam, premiered on YouTube on 15 June 2013 as the lead single from the soundtrack album. Another song entitled "Tayyab Ali", which was sung by Javed Ali, released on YouTube on 28 June 2013. The song is a reprised version of the song of same name from the 1977 film Amar Akbar Anthony. The song's music video was shot in Film City, Mumbai for 6 days. The song "Tu Hi Khwahish", sung by Sunidhi Chauhan, was released on YouTube on 16 July 2013. The complete album consisting of four original tracks was released on 17 July 2013 with all the tracks available for digital download as singles on the digital music platform iTunes. The music video for the fourth song "Chugliyaan", which was released earlier with the album, released on the official YouTube channel of the music label T-Series on 22 July 2013. The promo video for the fifth single "Bismillah", which is an Eid special track, was released on the official YouTube channel of the T-Series music label on 7 August 2013. The song Bismillah shot in Mumbai's Film City studios and in a nightclub of Mumbai which was modified to exude a particular 1980s feel is an Eid special track set in muslim milieu and picturised on Akshay Kumar, Sonakshi Sinha and Imran Khan was released by Balaji a day before Eid to capitalise on the Eid celebrations all over the country.
|1.||"Yeh Tune Kya Kiya"||Rajat Aroraa||Pritam||Javed Bashir||5:14|
|2.||"Tayyab Ali"||Original Lyrics: Anand Bakshi|
Album version: Rajat Aroraa
|Original Composition: Laxmikant-Pyarelal|
Album version: Anupam Amod
|3.||"Tu Hi Khwahish"||Rajat Aroraa||Pritam||Sunidhi Chauhan||4:51|
|4.||"Chugliyaan"||Rajat Aroraa||Pritam||Javed Ali & Sahir Ali Bagga||4:59|
|5.||"Bismillah"||Rajat Aroraa||Anupam Amod||Anupam Amod||4:01|
|Joginder Tuteja for Rediff|||
|Bryan Durham for The Times of India|||
|Mohar Basu of Koimoi|||
The soundtrack of the film received mainly positive reviews from contemporary critics.
Rumnique Nannar of Bollyspice gave the soundtrack three and a half stars and opined, "the album succeeds in all respects, since it features a remake, a retro song, and two gems, and manages to fit with the film's tone and mood of the 80s".
Movie Talkies also gave the soundtrack three and a half stars and stated, "the soundtrack of OUATIMD is an excellent effort from Pritam and is sure to be lapped up by the audiences in much the same way as its predecessor. It sure might be a short album with just four songs in it but suffice to say, Quality wins over Quantity".
Writing for Bollywood Hungama, Rajiv Vijayakar analysed and reviewed each song on its own merit.
Jogider Tuteja writing for Rediff also reviewed each song individually –
Bryan Durham writing for The Times of India reviewed the film, saying "brevity seems to be the soul of the Once Upon a Time in Mumbaai Dobaara soundtrack" –
He ended stating "Pritam's compositions here are competent but nowhere as memorable as what he accomplished with OUATIM."
Mohar Basu in her review of the soundtrack for Koimoi:
She said "Overall the OUATIMD album is just about alright. With such few songs to gauge from it is an average album with only 'Tu Hi Khawish' standing out in terms of lingering music. I am going with 2.5/5 for this album. Pritam and his singers can do much better than this. I was expecting the original OUATIM delight but in comparison this one turned out to be drab!"
Once Upon Ay Time in Mumbai Dobaara released on 1300-1600 screens on India's 67th Independence Day. The screen release increased on 16 August, with a wider release in 2500-2700 screens in the country. The film had 100% occupancy in some cinemas on its first day.
Upon release, Once Upon Ay Time In Mumbai Dobaara! received mixed to negative reviews. Rajeev Masand writing for CNN-IBN gave the film stars and said "Once Upon Ay Time in Mumbai Dobaara is the equivalent of getting a root canal" criticising the naivety of the three main leads, Akshay Kumar and Imran Khan for their on-screen "in-your-face flamboyance", and acting as a "urban rich kid slumming it out at a dress-up party" respectively "rat-a-tat punch lines", praised Sonali Bendre's cameo as Mumtaz, the scene where Shoiab walks into a police station seemingly to surrender himself as "small mercies in a major misfire". Writing for The Times of India, Madhureeta Mukherjee awarded the film stars, telling readers to "Watch this story of deewana dons and their dilrubas. There's nothing criminal about it!" appraising Milan Luthria for capturing the essence and aroma of the period the film is set, Kumar's portrayal of Shoaib Khan with "bhai act with flamboyance and mojo... He gets a chance to do what he does best – herogiri (albeit less menacing, more entertaining), with charisma and clap-trap dialoguebaazi" criticizing Imran Khan's "ill-at-ease" rogue, the second half of the film being "at times too overbearing" and finally saying "this film has its moments, but it's not as compelling as the prequel." Subhra Gupta writing for The Indian Express gave the film stars saying "After all the shoot-outs and bang-bangs are over, you are left with a film which leaves you with so little new that you wonder if there's any juice left in this style of retro gangsta flick. Or are we heading for a third-time-in-Mumbai-Tibara?" heavily criticising Sonakshi Sinha's act as the "goody-two-shoes" heroine Jasmine who is "more naïve than any young woman has the right to be". Reviewing the film for Koimoi, Mohar Basu gave the title stars saying that "OUATIMD lacks the effervescence and naturalness of its prequel. The vibrancy of the script is diluted with hard-to-believe romance, minimal story; the film falters due to lack of action and the calamity that OUATIMD reflected in abundance. This one isn't really a dull bore but fails to spark off the enigma of the former edition! Crime thrillers and love dramas shouldn't be mingled, it results in an insipid broth like this" citing the overtness of melodrama in the film; its lack of euphoric stand-out moments in part because of the "lazy" script, claiming it falls apart when compared to its predecessor; the lack-lustred chemistry between the leads and the intended surprise for the audience when Sonakshi declares her lover whilst rejecting another; the existence of the plot's core theme of obsession over romance which seems out of the blue, considering there are "barely any tender moments or delicate minutes of love"; Kumar's sleazy dialogue delivery, outright hilarious at times for failing to add depth, charisma or persona in a role that "Emraan Hashmi had immortalized"; Sinha's character as a "chatterbox replete with idiocracy" and Khan "trying-too-hard-to-be-suave", the film further imposing the impression of his inherent inability to act as the lows of the film while the only highs being Bendre's compelling and convincing act in a single solid scene where she effortlessly conveys the emotional carnage Shoaib's love had caused her over the years; the action scenes in the first hour of the film, notably when both Kumar and Khan jump over a terrace together showing glimpses of the "panache of what it had attempted on". Vinayak Chakrovorty writing for India Today gave the film and said "OUATIMD should remind Bollywood what we all always knew: Never make a sequel just for the heck of it if you don't have a genuine idea to entertain". Anupama Chopra reviewing for The Hindustan Times gave the film and said "Once Upon Ay Time in Mumbaai Dobaara! had me cheering for the bad guy. Which, at least in the movies, is never a bad thing. The film gets one extra star for Akshay Kumar, who makes a stellar killer".
The film had a very good opening with 100% occupancy in theatres especially in Delhi, Mumbai, Punjab, Uttar Pradesh and Hyderabad owing to release on a national holiday on the eve of Independence Day. Due to the limited availability of screens (approximately 1000), Balaji Motion Pictures negotiated with the makers of Chennai Express to free up 1000 more screens on Friday to accommodate 2700 screens for Once Upon a Time in Mumbai Dobaara!. Despite a low number of screens, the film went on to earn 90 million (US$1.4 million) nett on its opening day. However, due to facing tough competition with Chennai Express, the film only managed to collect 366.40 million (US$5.6 million) (273 million (US$4.2 million) three-day) over its extended four-day weekend, which was considered a poor figure. Earnings dropped on Monday, collecting 40 million (US$610,000). The film managed to show growth on Tuesday and Wednesday due to Raksha Bandhan, collecting 85 million (US$1.3 million) on both days. The film collected 510.90 million (US$7.8 million) (485.40 million (US$7.4 million) seven-day) on its extended eight-day first week. On its second weekend, however, the film witnessed a huge drop of nearly 90%, collecting only 45 million (US$690,000) and bringing up its total to 555 million (US$8.5 million). The film collected 70 million (US$1.1 million) over its second week, bringing up its total to 580 million (US$8.9 million). Despite this, it was officially declared a "flop" by Box Office India. The film also did not perform well at overseas, collecting only $1.55 million on its first weekend.
The satellite rights of the film was acquired by Sony Max[b] along with three other films produced under Balaji Motion Pictures production house. The films other than Once Upon Ay Time In Mumbai Dobaara! which was acquired for an approximate sum of 270−300 million (US$−4.6 million)[c] Ek Thi Daayan, Lootera, Shootout at Wadala with Shootout at Wadala being acquired for a sum of 220 million (US$3.4 million). The Satellite rights of the film was later confirmed to be 450 million (US$6.9 million).[d] After the unexpected dismal performance of the film at the Indian Box office the makers of the film along with Sony Max, the telecast rights owners of the film decided to prepone the world television premier of the film and was moved ahead of its scheduled telecast date. Thus the film premièred on 29 September 2013 on Sony at two times, 15:00 and 21:00 hours IST, within a month of the films theatrical release.
The film is scheduled to be released on DVD and Blu-ray by Shemaroo Entertainment early November and was placed as pre-orders on the online shopping websites, Flipkart, Amazon and other online shopping sites on early October. On Amazon. in the expected delivery date given was 7 November 2013 for Blu-ray preorders while the DVD released by 26 October 2013. The film was released on Blu-ray as a Single-Disc 50 GB one with 1080p MPEG-4 AVC Video with an aspect ratio of 2.35:1 instead of the 2.39:1 theatrical one and with Dolby DTS-HD Master Audio 5.1 and Dolby Digital 5.1 Audio on 27 October 2013.
Following the films receival of mostly negative reviews from critics Akshay Kumar lashed out at the critics considering them to be lacking the understanding of audiences as also basic ideas of filmmaking. There were also rumours regarding a tiff between the lead and the producer, Akshay Kumar and Ekta Kapoor the reason being Akshay distancing himself from the project, not promoting it enough to salvage the film from getting ruined which it eventually did. Also during the 2013 Indian Premier League the three leads of the film in order to promote the film went to see the inaugural IPL match between Kolkata Knight Riders and Delhi Daredevils, the organisers of the match asked their cameramen not to focus on the films team resulting the trio not getting any coverage throughout the match. After this event a disappointed Kumar requested Ekta Kapoor, the producer to re-arrange the films marketing schedule.
|Wikimedia Commons has media related to Once Upon Ay Time In Mumbai Dobaara!.|