Nuts (magazine)

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Nuts
Nuts logo.png

Cover of 15 October, 2010 issue of Nuts.
EditorDominic Smith
CategoriesMen's magazines
FrequencyWeekly
Circulation62,118 (ABC Jul - Dec 2013)[1]
Print and digital editions.
PublisherIPC Media
First issue2004
CompanyIPC Media (Inspire), Time Inc.
(Time Warner)[2]
CountryUnited Kingdom
LanguageEnglish
Websitewww.nuts.co.uk
 
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Nuts
Nuts logo.png

Cover of 15 October, 2010 issue of Nuts.
EditorDominic Smith
CategoriesMen's magazines
FrequencyWeekly
Circulation62,118 (ABC Jul - Dec 2013)[1]
Print and digital editions.
PublisherIPC Media
First issue2004
CompanyIPC Media (Inspire), Time Inc.
(Time Warner)[2]
CountryUnited Kingdom
LanguageEnglish
Websitewww.nuts.co.uk

Nuts is a weekly lad mag published in the United Kingdom. It was the first weekly lads magazine to be published in the UK[citation needed] and is sold every Tuesday (originally every Thursday). Nuts marketing campaign uses a slogan, "When You Really Need Something Funny".

Competition[edit]

Nuts' main rival magazine is Zoo Weekly, which is aimed at much the same demographic, and contains similar content. However, since the start of the respective magazines, Nuts has always outsold Zoo, with the most recently released sales figures showing a gap of over 20,000 copies per week.[1] Nuts has never featured any 18+ content or featured any adult movie stars on its cover.[citation needed] Other magazines in competition with Nuts are men's monthly publications such as FHM and Loaded.

Nuts TV[edit]

Nuts TV launched on digital terrestrial television (Freeview) in September 2007 and was made available on satellite in January 2008.[citation needed] The channel ceased broadcasting as a televised service in January 2009, with Nuts instead offering various items of relevant video content on its website.[citation needed]

Withdrawal from Co-op supermarket[edit]

On 8 August 2013, Dominic Smith, the magazine's editor announced that their publication would no longer be sold by Co-op supermarkets. Smith withdrew the publication in response to the Co-op's introduction of asking publishers to put their 'lads mags' in modesty bags to mask their explicit front covers. The Co-op said that it was responding to consumer concern.[3]

See also[edit]

References[edit]

  1. ^ a b Plunkett, John (13 February 2014). "FHM circulation drops below 100,000". The Guardian. Retrieved 13 February 2014. 
  2. ^ "Case details for trade mark EU003274693". Intellectual Property Office (UK). Retrieved 8 August 2013. 
  3. ^ Sillito, David (reporter). BBC 6 o'clock news "Co-op supermarket to stop selling Nuts magazine" (Television news broadcast). London: BBC. Archived from the original on 8 August 2013. Retrieved 8 August 2013. "To the Co-op we are saying that we are not putting our magazines in modesty bags, and if that means that they are no longer going to stock us then we will encourage our readers to shop elsewhere, and our readers will buy their copy of Nuts, their petrol, their fags, their shopping somewhere else. - Dominic Smith, Editor of Nuts" 

External links[edit]