Now, Discover Your Strengths

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Now, Discover Your Strengths is a self-help book written by Marcus Buckingham and Donald O. Clifton, Ph.D. At the heart of the book is the internet based "Clifton Strengths Finder," an online personal assessment test which will outline the user's strengths. The authors advocate focusing on building strengths rather than focusing on weaknesses.

The theory behind the book is that each adult individual possesses a certain number of fixed universal personal-character attributes, defined by the authors as "Personal Themes" which in combination effect the individuals tendency to develop certain skills more easily and excel in certain fields while failing in others.

The authors claim that by identifying the individual strength of the members of the organization, its members can be utilized in more suiting positions, hence developing the required skills easily, helping to reduce turnover, improve employee morale and the organization's overall performance.

Personal Themes[edit]

The Gallup Organization claims to have distilled the theory into practice by interviewing 1.7 million professionals from varying fields, have quantified the different "Personal Themes" of the subjects, and have come up with 34 distinct attributes:[1]

The Gallup group also claims that each individual's success in a certain field is defined by a combination of five attributes (of the 34 they claim as quantifiable).

The "Clifton Strengths Finder" is a web based questionnaire, which based on the answers claims to be able to define individual "Strengths". A single one time access is possible by entering an access code provided with the book.

Now, Discover Your Strengths, correlating to the "Strength Finder 1.0" Web application has been replaced by the Strengths Finder 2.0 book correlating to the "Strengths Finder 2.0" Web application.

"Stryker Group", one of the largest orthopedics conglomerates (, have been testing their candidates via online "Strength Finder" based web questionnaires.[2]


Leading personality psychologists[who?] have challenged the value of the "strength-based development" approach. They find the approach faulty from three different perspectives.


  1. ^ Rath, Tom (2007). StrengthsFinder 2.0. New York: Gallup Press. 
  2. ^ Crabtree, Steve (June 12, 2003). "Stryker's Investment in Talent Pays Off". Gallup. Retrieved October 31, 2010. 
  3. ^ Kaiser, Robert (2009). The Perils of Accentuating the Positive. Tulsa, OK: HoganPress. pp. 5–8. ISBN 978-0-9816457-5-9. 

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