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Continuum mechanics 

A nonNewtonian fluid is a fluid whose flow properties differ in any way from those of Newtonian fluids. Most commonly the viscosity (the measure of a fluid's ability to resist gradual deformation by shear or tensile stresses) of nonNewtonian fluids is dependent on shear rate or shear rate history. Some nonNewtonian fluids with shearindependent viscosity, however, still exhibit normal stressdifferences or other nonNewtonian behavior. Many salt solutions and molten polymers are nonNewtonian fluids, as are many commonly found substances such as ketchup, custard, toothpaste, starch suspensions, paint, blood, and shampoo. In a Newtonian fluid, the relation between the shear stress and the shear rate is linear, passing through the origin, the constant of proportionality being the coefficient of viscosity. In a nonNewtonian fluid, the relation between the shear stress and the shear rate is different and can even be timedependent. Therefore, a constant coefficient of viscosity cannot be defined.
Although the concept of viscosity is commonly used in fluid mechanics to characterize the shear properties of a fluid, it can be inadequate to describe nonNewtonian fluids. They are best studied through several other rheological properties that relate stress and strain rate tensors under many different flow conditionssuch as oscillatory shear or extensional flowwhich are measured using different devices or rheometers. The properties are better studied using tensorvalued constitutive equations, which are common in the field of continuum mechanics.
Viscoelastic  Kelvin material  "Parallel" linearstic combination of elastic and viscous effects^{[1]}  Some lubricants, whipped cream 
Rheopecty  Apparent viscosity increases with duration of stress  printer ink, gypsum paste  
Thixotropic  Apparent viscosity decreases with duration of stress^{[2]}  Yogurt, xanthan gum solutions, aqueous iron oxide gels, gelatin gels, pectin gels, synovial fluid, hydrogenated castor oil, some clays (including bentonite, and montmorillonite), carbon black suspension in molten tire rubber, some drilling muds, many paints, many floc suspensions, many colloidal suspensions  
Timeindependent viscosity  Shear thickening (dilatant)  Apparent viscosity increases with increased stress^{[3]}  Suspensions of corn starch in water, sand in water, Silly Putty 
Shear thinning (pseudoplastic)  Apparent viscosity decreases with increased stress^{[4]}^{[5]}  Nail polish, whipped cream, ketchup, molasses, syrups, paper pulp in water, latex paint, ice, blood, some silicone oils, some silicone coatings  
Generalized Newtonian fluids  Viscosity is constant Stress depends on normal and shear strain rates and also the pressure applied on it  Blood plasma, custard, water 
A familiar example of the opposite, a shear thinning fluid, or pseudoplastic fluid, is wall paint: The paint should flow readily off the brush when it is being applied to a surface but not drip excessively. Note that all thixotropic fluids are extremely shear thinning, but they are significantly time dependent, whereas the colloidal "shear thinning" fluids respond instantaneously to changes in shear rate. Thus, to avoid confusion, the latter classification is more clearly termed pseudoplastic .
Fluids that have a linear shear stress/shear strain relationship require a finite yield stress before they begin to flow (the plot of shear stress against shear strain does not pass through the origin). These fluids are called Bingham plastics. Several examples are clay suspensions, drilling mud, toothpaste, mayonnaise, chocolate, and mustard. The surface of a Bingham plastic can hold peaks when it is still. By contrast Newtonian fluids have flat featureless surfaces when still.
There are also fluids whose strain rate is a function of time. Fluids that require a gradually increasing shear stress to maintain a constant strain rate are referred to as rheopectic. An opposite case of this is a fluid that thins out with time and requires a decreasing stress to maintain a constant strain rate (thixotropic).
Many common substances exhibit nonNewtonian flows. These include:^{[6]}
An inexpensive, nontoxic example of a nonNewtonian fluid is a suspension of starch (e.g. cornstarch) in water, sometimes called "oobleck" or "ooze" (1 part of water to 1.5–2 parts of corn starch]. ^{[8]}^{[9]} Uncooked imitation custard, a suspension of primarily cornflour, has the same properties. The name "oobleck" is derived from the Dr. Seuss book Bartholomew and the Oobleck.
Flubber is a nonNewtonian fluid, easily made from polyvinyl alcohol–based glues and borax. It flows under low stresses but breaks under higher stresses and pressures. This combination of fluidlike and solidlike properties makes it a Maxwell solid. Its behaviour can also be described as being viscoplastic or gelatinous.^{[10]}
Another example of this is chilled caramel ice cream topping (so long as it incorporates hydrocolloids such as carrageenan and gellan gum). The sudden application of force—by stabbing the surface with a finger, for example, or rapidly inverting the container holding it—causes the fluid to behave like a solid rather than a liquid. This is the "shear thickening" property of this nonNewtonian fluid. More gentle treatment, such as slowly inserting a spoon, will leave it in its liquid state. Trying to jerk the spoon back out again, however, will trigger the return of the temporary solid state.^{[11]}
Silly Putty is a silicone polymer based suspension which will flow, bounce, or break depending on strain rate.
Plant resin is a viscoelastic, solid polymer. When left in a container, it will flow slowly as a liquid to conform to the contours of its container. If struck with greater force, however, it will shatter as a solid.
Ketchup is a shear thinning fluid.^{[3]}^{[12]} Shear thinning means that the fluid viscosity decreases with increasing shear stress. In other words, fluid motion is initially difficult at slow rates of deformation, but will flow more freely at high rates.
A person moving quickly and applying sufficient force with his feet can walk across certain types of nonNewtonian fluid, such as oobleck. Oobleck can also be put on a subwoofer to make it thicken and bounce.
