Nixle

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Nixle, LLC.
TypePrivate
IndustryGovernment relations
Founded2007
HeadquartersSan Francisco, California
Key peopleEric Liu, CEO,
Websitehttp://www.nixle.com
 
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Nixle, LLC.
TypePrivate
IndustryGovernment relations
Founded2007
HeadquartersSan Francisco, California
Key peopleEric Liu, CEO,
Websitehttp://www.nixle.com

Nixle is a privately held U.S. corporation that offers free and paid notification services for local police departments, county emergency management offices, municipal governments and their agencies. The Nixle service allows government agencies to send messages to local residents via phone, email and web. Information is delivered almost instantly. In 2011, Nixle served in excess of 4,600 government agencies and organizations in all 50 states. By August 1, 2012 6,000 agencies and 1,000,000 subscribers were registered to use the Nixle service.

Nixle was founded in 2007.

History[edit]

In June 2008, Nixle partnered with the non-profit organization NLETS, a computer-based message switching system that links together all local, state and federal law enforcement agencies throughout the United States.

Under the relationship, NLETS houses Nixle servers in their secure facilities and integrates Nixle technology into their network.[1]

Nixle tested its technology in the winter of 2008 in Chula Vista, California. The test included publishers from the Chula Vista Police Department, Communications Department and other Chula Vista municipal agencies. After the 45 day test, the City of Chula Vista formally became the first municipality to adopt the Nixle platform.[2][3]

In the spring of 2009, agencies in eight states tested the new communication platform. 20 municipalities in California gained secure access to the service for testing, including Beverly Hills, Pasadena, Napa, San Diego, Sonoma, National City, Escondido[4][5] and Walnut Creek.

Shortly thereafter, Nixle partnered with VeriSign's Messaging and Mobile Media division (now a Syniverse division). Syniverse provides Nixle users with short message services (SMS), or text messaging.[6]

After its partnerships with NLETS, VeriSign, and other firms,[7] Nixle began offering its service to agencies nationwide. By the summer of 2010, Los Angeles, Baltimore, Chicago, Virginia Beach, Minneapolis, and another 4600 other cities in all 50 states had adopted the program.[8]

In July 2011, it was announced the company’s Chief Product Officer Eric Liu was promoted to Chief Executive Officer and the appointment of Scott Mason as Chairman.[9]

Security[edit]

Nixle's servers are located at NLETS, providing security from would-be-hackers. This enables police departments nationwide to send alerts and advisories using their secure police terminals.

Nixle does not access Nlets' law enforcement information, they access their infrastructure. Nixle is designed on an emergency-grade platform hosted directly at the Nlets data center in Phoenix, Arizona, which features an on-site diesel generator for power failover, a Cisco firewall system and secured and regulated physical access to the facility. Nixle's partnership with Nlets allows Nixle to provide access to police and fire agencies across the United States on their private network in their vehicle or handhelds without internet access.

Geographic targeting[edit]

Nixle's technology platform creates a database of community information that builds upon itself. As municipal and community oriented groups push out their location-specific information directly to communities, the system also archives. This creates the foundation for databases of local news and information.

Information is disseminated to any point or address in a geographic area. This technology is also available to consumers.

Municipal wire[edit]

The municipal wire delivers information exclusively from public safety agencies and municipal governments. Advertising and other sets of information are not comingled within the Municipal wire so as not to diminish the integrity of public safety and government information.

Secure group text messaging[edit]

Nixle's Private Messaging application allows agencies and organizations to use the same Nixle platform for public messaging to communicate internally via private groups. Agencies and organizations can define custom groups and use mobile phone texts messages (SMS) to keep group members up-to-date with real-time messages on mobile phones. Nixle's Private Messaging application was rolled out at the multi-nation/multi-agency G-20 Summit in Pittsburgh in September 2009.

Near time position targeting[edit]

In January 2011, Nixle released an iPhone application[10] which periodically updates a user's location in its system. This potentially allows for greater hyperlocality of messages, particularly in relation to users entering their home or business address, although only a tiny fraction of mobile phones are iPhones that support background location updates.

References[edit]

External links[edit]