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The Nintendo World Store is the flagship specialty store of video game corporation Nintendo. Located in New York, New York at Rockefeller Center at 10 Rockefeller Plaza, next to NBC's Today Show studios, the two-story, 10,000-square-foot (930 m2) store opened on May 14, 2005.
The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to games, such as GoldenEye 007 and Super Mario Galaxy. The store includes Wii U, Nintendo 3DS, and Pokémon Black 2 and White 2 sections. It replaced the Pokémon Center that originally stood in the building, which has since been moved to a subsection of the store. On the second level of the store, there are kiosks with various Wii games running, allowing anyone to play. In addition, there are Nintendo 3DS stations available for use and play.
The Nintendo World Store regularly holds tournaments and shows for new games, giving early releases and prizes to winners.
On November 1, 2010, the Nintendo World Store re-opened after a three-week makeover that included various upgrades, including the addition of new Nintendo DSi systems, adjusted lighting, and an expanded museum area. Part of the makeover included getting ready for the November 7, 2010 a celebration of the 25th anniversary of Super Mario Bros. Guests to the celebration included Nintendo of America President Reggie Fils-Aime and game designer Shigeru Miyamoto.
On November 17, 2012, the Nintendo World Store had a big launch event for the Wii U, and had hundreds of people in attendance. Reggie Fils-Aime also made an appearance in the event.
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