Nickelodeon

From Wikipedia, the free encyclopedia - View original article

Nickelodeon
Nickelodeon logo new.svg
LaunchedDecember 1, 1977 (1977-12-01)
(as Pinwheel)
April 1, 1979 (1979-04-01)
(as Nickelodeon)
Owned byWarner Cable (1977–1981)
Warner-Amex Satellite Entertainment (1981–1985)
Viacom International (Viacom Productions/Viacom Inc./Viacom International Inc./Viacom Productions Inc.) (1985-2005)
Viacom Media Networks (MTV Networks) (1985–present)
Viacom (2006–present)
Picture format480i (SDTV)
1080i (HDTV)
SloganPutting Kids First
CountryUnited States
LanguageEnglish (Spanish with SAP)
Broadcast areaNationwide
HeadquartersNew York City, New York
Formerly calledPinwheel (1977–1979)
Sister channel(s)Nick Jr.
Nicktoons
TeenNick
Nick at Nite
MTV
TV Land
Nick 2
Websitewww.nick.com
Availability
Satellite
DirecTV299 (East, HD/SD)
300 (West, SD)
1300 (VOD)
Dish Network170 (East, HD/SD)
171 (West, SD)
Cable
Verizon FiOS252 (East, SD)
253 (West, SD)
752 (East, HD)
Available on many other cable systemsCheck local listings for channels
IPTV
AT&T U-verse315 (West, SD)
316 (East, SD)
1315 (West, HD)
Google FiberCheck local listings for channels
 
Jump to: navigation, search
Nickelodeon
Nickelodeon logo new.svg
LaunchedDecember 1, 1977 (1977-12-01)
(as Pinwheel)
April 1, 1979 (1979-04-01)
(as Nickelodeon)
Owned byWarner Cable (1977–1981)
Warner-Amex Satellite Entertainment (1981–1985)
Viacom International (Viacom Productions/Viacom Inc./Viacom International Inc./Viacom Productions Inc.) (1985-2005)
Viacom Media Networks (MTV Networks) (1985–present)
Viacom (2006–present)
Picture format480i (SDTV)
1080i (HDTV)
SloganPutting Kids First
CountryUnited States
LanguageEnglish (Spanish with SAP)
Broadcast areaNationwide
HeadquartersNew York City, New York
Formerly calledPinwheel (1977–1979)
Sister channel(s)Nick Jr.
Nicktoons
TeenNick
Nick at Nite
MTV
TV Land
Nick 2
Websitewww.nick.com
Availability
Satellite
DirecTV299 (East, HD/SD)
300 (West, SD)
1300 (VOD)
Dish Network170 (East, HD/SD)
171 (West, SD)
Cable
Verizon FiOS252 (East, SD)
253 (West, SD)
752 (East, HD)
Available on many other cable systemsCheck local listings for channels
IPTV
AT&T U-verse315 (West, SD)
316 (East, SD)
1315 (West, HD)
Google FiberCheck local listings for channels

Nickelodeon (styled as nickelodeon, commonly referred to as simply Nick, and originally called Pinwheel) is an American basic cable and satellite television network that is owned by the MTV Networks Kids & Family Group, a unit of the Viacom Media Networks division of Viacom. Aimed mainly at children, pre-teens, and teenagers 7–16 years of age and its preschooler-targeted shows aimed at children ages 2–6, it broadcasts Sundays through Wednesdays from 7 a.m. to 8 p.m., on Thursdays and Fridays from 7 a.m. to 9 p.m., and on Saturdays from 7 a.m. to 10 p.m. (Eastern and Pacific Time).

Since 1985, it has shared its channel space with Nick at Nite, a nighttime service that broadcasts during the interim hours and features reruns of older primetime sitcoms, along with some original series and feature films, and is treated as a separate channel from Nickelodeon by A.C. Nielsen Co. for ratings purposes.[1][2] Both services are sometimes collectively referred to as "Nickelodeon/Nick at Nite", due to their common association as two individual channels sharing a single channel space. Since 2006, Nickelodeon has been run by president and chief executive officer Cyma Zarghami.

As of August 2013, Nickelodeon/Nick at Nite is available to approximately 98,799,000 pay television households (86.51% of households with television) in the United States.[3]

History[edit]

Early history (1977–1979)[edit]

Former Pinwheel logo, used from 1977 to 1979.

Nickelodeon's history dates back to December 1, 1977, when QUBE, the first two-way major market interactive cable television system was launched in Columbus, Ohio by Warner Cable (owned by Warner Communications, and predecessor to Warner-Amex Satellite Entertainment). One of ten new cable channels offered at no additional charge to QUBE cable subscribers was C-3, which showed Pinwheel exclusively from 7 a.m. to 9 p.m. every day.[4]

Relaunch as Nickelodeon and national expansion (1979–1990)[edit]

Even though Nickelodeon launched on April 1, 1979, its RCA Satcom-1 satellite transponder, purchased from televangelists Tammy Faye and Jim Bakker, went into orbit on March 26, 1979.[5] Despite its prior history on the QUBE system under the Pinwheel name, Nickelodeon designated 1979 as the channel's official launch year. The channel began airing on various Warner Cable systems, beginning in Buffalo, New York and quickly expanded its audience reach.[6][7][8] Originally a commercial-free cable channel, shows airing as part of its broadcast day (which initially ran from 10 a.m.-10 p.m. ET on weekdays and 9 a.m.-8 p.m. ET on weekends) included Video Comic Book, PopClips and the long-running Pinwheel (which was now formatted as a daily hour-long series that ran in a three- to five-hour block format, and was a precursor to the Nick Jr. block), along with other shows such as America Goes Bananaz; Nickel Flicks and By the Way. In 1980, new shows were added to the lineup, including Dusty's Treehouse; First Row Features; Special Delivery; What Will They Think Of Next?; Livewire and Hocus Focus.

The third Nickelodeon logo, used from 1981 to 1985.

The network's first logo had a man looking into a Nickelodeon machine that was placed in the N. As Nickelodeon was originally commercial-free, in-between show interstitials consisted of a male mime doing tricks in front of a black background.[9] As the channel signed off for the night, Star Channel (later renamed The Movie Channel in November 1979) would take over the channel space. The second logo had the word "Nickelodeon" in Pinwheel's logo font. The third logo was a silver pinball with the "Nickelodeon" title in multicolor. Nickelodeon's first popular children's television series was You Can't Do That on Television, a Canadian sketch comedy series that made its American debut on Nickelodeon in late 1981. On April 12, 1981, the channel moved its programming hours to 8 a.m.–9 p.m. ET; by this point, The Movie Channel became its own separate 24-hour channel and Nickelodeon began turning its channel space over to the Alpha Repertory Television Service (ARTS) during its off-hours; ARTS became A&E in 1984, after ARTS merged with NBC's struggling cable service The Entertainment Channel.

In 1983, Warner-Amex Satellite Entertainment began divesting its assets and spun off Nickelodeon and two other channels, MTV and the now-defunct Radio Television Station (RTS) into the newly formed subsidiary MTV Networks; in order to increase revenue, Nickelodeon began to accept PBS-style corporate underwriting for its programming.[10] The green slime originally featured on You Can't Do That On Television was then adopted by the channel as a primary feature of many of its shows, including Double Dare.[11] In the early years, other shows such as Livewire, Standby: Lights, Camera, Action, The Third Eye, Mr. Wizard's World and Space Stars were part of Nickelodeon's regular schedule.

The channel struggled at first, having lost $10 million by 1984, mostly due to a lack of successful programs including failed shows such as Against the Odds and Going Great, and had finished dead last among the cable channels. After firing the previous staff, MTV Networks president Bob Pittman turned to Fred Seibert and Alan Goodman, who created MTV's iconic IDs a few years earlier, to reinvigorate Nickelodeon. Seibert and Goodman's company, Fred/Alan (now Frederator Studios), teamed up with Tom Corey and Scott Nash of the advertising firm Corey McPherson Nash to replace the "Pinball" logo with an "orange splat" logo featuring the "Nickelodeon" name written in the Balloon font, which would be used in hundreds of different variations over the next 25 years. Fred/Alan also enlisted the help of animators, writers, producers and doo-wop group The Jive Five to create new channel IDs. Within six months of the rebranding, Nickelodeon would become the dominant channel in children's programming and remained so for 26 years, even in the midst of increasing competition in recent years from other kids-oriented cable channels such as Disney Channel and Cartoon Network. The same year as the rebrand, Nickelodeon began accepting traditional advertising.[10] It also began promoting itself as "The First Kids' Network", due to its status as the first American television network aimed at children.

In January 1985, after A&E dropped its partnership with Nickelodeon and became its own 24-hour channel, Nickelodeon simply went to a test screen after sign-off. That July, Nickelodeon added a new nighttime block called Nick at Nite, and became a 24-hour service. That same year, American Express sold its stake in Warner-Amex to Warner Communications; by 1986, Warner turned MTV Networks into a private company, and sold MTV, RTS, Nickelodeon and the new VH1 network to Viacom for $685 million. In 1988, Nick aired the first annual Nickelodeon Kids' Choice Awards (previously known as The Big Ballot) and introduced Nick Jr., an educational television block for preschool-age children. Nick Jr. was made to replace Nickelodeon's former preschool block, Pinwheel.

Success in the 1990s and the 2000s (1990–2009)[edit]

In 1990, Nickelodeon opened Nickelodeon Studios, a television studio/attraction at Universal Studios Florida in Orlando which many of its sitcoms and game shows were filmed and entered into a multimillion-dollar joint marketing agreement with international restaurant chain Pizza Hut, which provided Nickelodeon Magazine for free at participating Pizza Hut restaurants (which was put on hiatus for three years).[12] In 1991, Nickelodeon developed its first animated series, Doug, Rugrats and The Ren & Stimpy Show; these series, known as Nicktoons, premiered on August 11, 1991.[13] The network had previously refused to produce weekly animated series due to high cost.[13] The three Nicktoons found success by 1993, resulting in Nickelodeon developing its fourth Nicktoon, Rocko's Modern Life, which was also a success. Later, Nickelodeon partnered with Sony Wonder and released top selling videocassettes of the channel's programming until 1997. Doug and The Ren & Stimpy Show would both end production about that time, but still would air reruns up until about 2001. However Doug would find success a few years later when ABC picked it up for its Disney's One Saturday Morning block in 1996. Rugrats, on the other hand, returned from hiatus on May 9, 1997 (reruns continued to air up until that point).

On August 15, 1992, the channel extended its Saturday schedule to 6 a.m. to 10 p.m. ET with the launch of a primetime block called SNICK,[14] which was home to shows such as Are You Afraid of the Dark?, Clarissa Explains It All, All That, The Amanda Show and Kenan & Kel; in 2004, the block was reformatted as the Saturday edition of TEENick (which originally debuted on Sunday evenings in 2000), the Saturday night block continues today without an official block name (though A Night of Premieres and "Gotta See Saturdays" have been used for the channel's Saturday night programs in recent years); the TEENick branding, with its spelling altered to TeenNick, has since been used on the Nickelodeon sister channel previously known as The N. In June 1993, Nickelodeon resumed its magazine brand, Nickelodeon Magazine.[15] In March 1993, the channel enlisted the help of viewers to come up with new shapes in which to display its iconic orange logo to use for their television promos; the final results (which included the logo in 3D and in form of a cap, a balloon, a gear, a rocket and a top, among other shapes) began airing, along with the channel's new promo presentation package, in June 1993. The success of the Saturday primetime block led Nickelodeon to expand its programming into weeknight primetime in 1996, by extending its broadcast day to 8:30 p.m. ET (and later extended to 9 p.m. ET from 1998 to 2009) on Sunday through Friday nights.[16][17]

In 1994, Nickelodeon launched The Big Help, which spawned a spin-off program The Big Green Help in 2007; the program is intended to encourage activity and environmental preservation by children. That same year, Nickelodeon removed You Can't Do That on Television from its schedule after a 13-year run and subsequently debuted a new sketch comedy show, All That. For many years, until its cancellation in 2005, All That would launch the careers of numerous actors and actresses including Kenan Thompson, Amanda Bynes and Jamie Lynn Spears. The show's executive producer, Dan Schneider, would go on to create and produce numerous hit series for Nickelodeon including among others The Amanda Show, Drake & Josh, Zoey 101, iCarly and Victorious. Also in 1994, Nickelodeon debuted the Nicktoon Aaahh!!! Real Monsters, that series would eventually find success in 1996. In October and December 1994, Nickelodeon sold Halloween and Christmas themed episodes of its Nicktoons through syndication to local markets across the United States, with then-new former corporate relative, Paramount Domestic Television (now CBS Television Distribution).[18] In 1998, The Rugrats Movie was released in theaters; the movie grossed more than $100 million in the United States and became the first non-Disney animated movie to ever earn that much. Then in May 1999, the channel debuted the animated series SpongeBob SquarePants, which quickly became one of the most popular Nicktoons in the channel's history, and has remained very popular to this day, consistently ranking as the channel's highest-rated series since 2000.[19]

The Nickelodeon splat-themed logo was used from April 2003 to September 27, 2009.

In March 2004, Nickelodeon and Nick at Nite were split up in the Nielsen primetime and total day ratings, due to the different programming, advertisers and target audiences between the two services; this caused controversy by cable executives believing this manipulated the ratings, given that Nick at Nite's broadcast day takes up only a fraction of Nickelodeon's programming schedule.[1][2] Nickelodeon's and Nick at Nite's respective ratings periods encompasses only the hours they each operate under the total day rankings, though Nickelodeon only is rated for the daytime ratings; this is due to a ruling by Nielsen in July 2004, that networks have program for 51% or more of a daypart to qualify for ratings for a particular daypart.[20]

Nickelodeon Studios closed down in 2005 and was converted into the Blue Man Group Sharp Aquos Theatre in 2007; Nickelodeon now tapes its live-action series at the Nickelodeon on Sunset studios (formerly the Earl Carroll Theatre) in Hollywood, California and other studio facilities in Hollywood and other locations. In 2005, Nickelodeon premiered the animated series Avatar: The Last Airbender,[21] which became a hit series for the channel. In 2007, Nickelodeon began a four-year development deal with Sony Music to produce music-themed series for the channel, help fund and launch albums in conjunction with the label tied to Nickelodeon shows and produce original songs for the programs to be released as singles as result;[22] the only series produced under the partnership that was greenlit as a series, Victorious debuted in 2010, though a similar hit music-themed sitcom, Big Time Rush that debuted the same year features a similar partnership with Columbia Records, though with Columbia only being involved with the show's music, Sony Music became involved with that show's production midway through its first season. Big Time Rush soon, after less than a month on the air, became a hit series, garnering 6.8 million viewers for its debut on January 18, 2010, and setting a new record for highest-rated live action series premiere in the channel's history.

Rebranding, future plans and critical reception (2009–present)[edit]

Nickelodeon announced in February 2009 that Noggin and The N were to be rebranded as Nick Jr. and TeenNick to bring both channels in line with the Nickelodeon brand identity. On February 2, 2009, Nickelodeon discontinued the TEENick and Nick Jr. programming blocks, although the programming featured within the blocks remained.[23] Nickelodeon later announced in May 2009 that Nickelodeon Magazine would be discontinued by the end of the year. In July 2009, Nickelodeon unveiled a new logo for the first time in 25 years on the packaging of Nickelodeon DVDs coming out beginning that month, the Australian service, and that year's Nickelodeon Animation Festival, intending to create a unified look that can better be conveyed across all of MTV Networks's children's channels.[24]

On September 28, 2009, the new logo debuted across Nickelodeon and Nick at Nite, along with the rebranded TeenNick, Nick Jr. and Nicktoons (formerly The N, Noggin and Nicktoons Network, respectively) channels in varying versions customized for brand unification and refreshment purposes;[24] a new logo for Nickelodeon Productions also began being used in end credit tags on all Nickelodeon shows, even on episodes aired before the new logo took effect (end credit tags of programs airing on TeenNick, Nick Jr. and some shows on Nicktoons only use the current Nickelodeon Productions logo and variants for their respective channel's original programming on episodes of series made after the rebrand). New York based creative director/designer Eric Zim rebranded Nickelodeon, creating the new identity, logos, and the look and feel. In addition to creating the new Nickelodeon corporate logo, he created a whole new logo system to represent the company’s entire family of sub-brands (including digital networks Nick Jr., Nicktoons, TeenNick and Nick at Nite).

Though it is mainly a wordmark, during the days prior to the 2010 and 2011 Kids' Choice Awards, the logo bug was given a blimp background to match the award given out at the show; and beginning the week of September 7, 2010, the logo was formed by a splat design (a la the 2006-2009 logo) in the on-screen program bug during new episodes of its original series. The new logo was adopted in the UK on February 15, 2010, in Spain on February 19, 2010, in Asia on March 15, 2010,[25] and in Latin America on April 5, 2010.[26] The "Nickelodeon on ABS-CBN" block on ABS-CBN in the Philippines adopted the rebranded logo on July 26, 2010. On November 2, 2009, a Canadian version of Nickelodeon was launched, in partnership between Viacom and Corus Entertainment (owners of YTV, which has aired Nick shows for several years, and will continue to do so); as a result, versions of Nickelodeon now exist in most of North America.

On May 12, 2010, after an agreement was reached with Haim Saban (who earlier that month had bought back rights to the Power Rangers franchise from The Walt Disney Company), Nickelodeon agreed to air an eighteenth season of the series, and the production resumed in late 2010 for. The new show, Power Rangers Samurai, debuted in February 7, 2011; as part of the deal, Nickelodeon also plans to air the existing 700-episode catalog of the series on the Nicktoons cable channel later that year.[27]

On January 1, 2011, Nickelodeon debuted House of Anubis, a series based on the Nickelodeon Netherlands series Het Huis Anubis, which became the first original scripted series to be broadcast in a weekdaily strip (similar to the soap opera format) and the first original series produced by the flagship Nickelodeon in the United States to be produced outside of North America. 2011 saw the start of the toppling of Nickelodeon's longtime ratings dominance among the kid-targeted cable channels: the channel was the highest-rated cable channel during the first half of that year,[28] only for its viewership to experience a sharp double-digit decline by the end of that year described as “inexplicable” by parent company Viacom.[29] The channel did not experience a ratings increase during a calendar week until November 2012,[30] however its 17-year streak as the highest-rated cable network in total day viewership was broken by Disney Channel during that year.[31] In Spring 2013, Ubisoft and Nickelodeon partnered to develop a new animated series, Rabbids Invasion (based on the Rabbids video game franchise) which premiered on August 3, 2013.

Programming[edit]

Nickelodeon's schedule currently consists largely of original series aimed at pre-teens and young teenagers, including animated series (such as SpongeBob SquarePants, The Fairly OddParents, The Penguins of Madagascar, The Legend of Korra, Teenage Mutant Ninja Turtles,[32] and Sanjay and Craig), to live-action comedy and action series (such as Power Rangers Megaforce, The Thundermans, and Sam & Cat), as well as series aimed at preschoolers (such as Team Umizoomi, Peter Rabbit and Dora the Explorer). The channel also airs repeats of now-defunct Nickelodeon original series (such as Big Time Rush, Victorious, Zoey 101, and iCarly), acquired shows (such as Rocket Monkeys, Winx Club and sister channel Nicktoons series NFL Rush Zone: Season of the Guardians) as well as occasional original made-for-TV movies. The channel also airs bi-monthly special editions of Nick News, a newsmagazine series aimed at children that debuted in 1992 as a weekly series.[33]

Nicktoons[edit]

Nicktoons is Nickelodeon's branding for their original animated television series (a brand that has seldom been used by Nickelodeon itself since the launch of the Nicktoons digital cable and satellite channel in 2002). Until 1991, the animated series that aired on Nickelodeon were largely imported from foreign countries, and some original animated specials were also featured on the channel up to that point as well.[34] Nicktoons continue to make up a substantial portion of Nickelodeon's lineup, with roughly 6–7 hours airing on weekdays and around nine hours on weekends including a five-hour weekend morning block. Since the late 2000s, after the channel struck a deal with DreamWorks Animation in 2006 to develop the studio's animated films into weekly series,[35] there has been a gradual shift towards Nicktoon series using three-dimensional computer animation rather than traditional or digital two-dimensional ink and paint; the introductions of The Penguins of Madagascar and Fanboy and Chum Chum to the channel's lineup reflect this.

Movies[edit]

Nickelodeon does not air movies on a regular basis; however, it does produce its own original made-for-cable television movies, which usually premiere in weekend evening timeslots.

The channel occasionally airs feature films produced by the network's Nickelodeon Movies film production division (whose films are distributed by sister company Paramount Pictures). Although the film division bears the Nickelodeon brand name, the Nickelodeon cable channel does not have access to most Nickelodeon Movies-produced films released through Paramount. Nickelodeon does have broadcast rights to most feature films based on or that served as the basis for original series produced by the channel (such as Barnyard: The Original Party Animals and The SpongeBob SquarePants Movie); the majority of the live-action feature films produced under the Nickelodeon Movies banner are licensed for broadcast by various broadcast and cable television outlets within the United States other than Nickelodeon (although the network has aired a few live-action Nickelodeon Movies releases such as Angus, Thongs and Perfect Snogging and Good Burger).

Nickelodeon also advertises hour-long episodes of its original series as movies; though the "TV movie" versions of Nickelodeon's original series differ from traditional made-for-TV films in that they have shorter runtimes than a standard made-for-TV movie (approximately 45 minutes, as opposed to 75–100 minute run times that most television movies have), and use a traditional multi-camera setup for regular episodes with some on-location filming. Nickelodeon also periodically acquires theatrically released feature films for broadcast on the channel including Universal's Barbie: A Fashion Fairytale, and Teenage Mutant Ninja Turtles: Turtles Forever (which was later released by Nickelodeon Movies through Paramount DVD for DVD release), with the Barbie films usually aired under a brokered programming format where Mattel purchases the time in order to promote the release of their films on DVD within a few days of the Nickelodeon premiere.

Programming blocks[edit]

Current[edit]

Programs currently[when?] airing on Nick at Nite include George Lopez, Yes, Dear, Friends, My Wife and Kids, Full House, The Nanny and See Dad Run. ACNielsen rates Nick at Nite as being a separate cable channel from Nickelodeon. In 1996, the original older programming was spun off Nick at Nite as a new channel entitled TV Land, which currently airs a variety of older shows, primarily sitcoms from the 1950s through the 2000s.

Former[edit]

"TEENick" and "The N" had a programming block "TEENick" on 'The N'". It aired on January 16, 2007 and then lasted until May 12, 2007, but then returned on March 1, 2008. The block included shows such as Romeo!, Just Jordan, The Naked Brothers Band, iCarly, Are You Afraid of the Dark?, Drake & Josh, All That, The Amanda Show, Zoey 101, Mr. Meaty and All Grown Up!. On August 3, 2009, TEENick was dropped from The N again.

The TEENick name was discontinued in February 2, 2009 to give a separation of time between the block's end and the September 28, 2009 launch of TeenNick, the replacement name for "The N", a 24-hour network which had progressed from taking half of the broadcasting day on Noggin from 2002-2009 to eventually becoming its own network at the end of 2007 under the former 1999-2007 (2009 on Dish Network) channel space of Nickelodeon Games and Sports for Kids. Nickelodeon continued to air new episodes of live-action series on Saturday nights like iCarly, Victorious, Big Time Rush, How to Rock, You Gotta See This, Supah Ninjas and Bucket and Skinner's Epic Adventures without any theme branding. In Fall 2012, the final episodes of iCarly and Victorious, new episodes of Big Time Rush, How to Rock and You Gotta See This was branded as part of Nick's newest Saturday block Gotta See Saturdays, which airs Saturday mornings and nights.

It originally was U-Pick Friday from 1999 to late 2000, hosted by Henry and June of KaBlam!. The concept of U-Pick originated with the Nick in the Afternoon block in 1994. After U-Pick Live's cancellation, the concept of user-chosen programming would not return until its comeback as part of The '90s Are All That in 2011.

The block debuted on Saturday, August 15, 1992, with a pair of Sunday favorites (the preteen-oriented sitcom Clarissa Explains It All and the Nicktoon The Ren and Stimpy Show) and the network premieres of Roundhouse (a musical comedy variety series) and Are You Afraid of the Dark? (a horror drama anthology series)

Seasonal programming blocks and events[edit]

Nickelodeon program blocks on other channels[edit]

On November 9, 1998, Spanish-dubbed versions of Rugrats, Aaahh!!! Real Monsters, Hey Arnold!, Rocko's Modern Life, KaBlam! and Blue's Clues debuted on Telemundo. Nickelodeon programs were seen on Telemundo on weekdays until September 5, 2000, when they were relegated on weekends only, to make room for a morning news program; Telemundo dropped the lineup in November 2001 after NBC purchased that network. On September 14, 2002, a two-hour block featuring Blue's Clues, Dora the Explorer, Little Bill, As Told by Ginger, The Wild Thornberrys, Rugrats, Hey Arnold! and Pelswick debuted on most CBS stations. Then in 2005, a two-hour block featuring Nick Jr. shows returned on most CBS stations until September 2006 after the Viacom-CBS split, when the airtime was leased to DIC Entertainment and then later DiC purchaser Cookie Jar Group for their Cookie Jar TV block. In April 2008 Dora the Explorer, Go, Diego, Go! and Pinky Dinky Doo from Nick Jr. were picked up by Univision for a block called Planeta U. Nickelodeon sister network TeenNick runs a nightly block called The '90s Are All That, which debuted on July 25, 2011 due to the long-standing popularity of Nickelodeon's 1990s live-action and animated series, which comprise the two-hour late night block.

Related networks and services[edit]

Nick at Nite[edit]

Nick at Nite (stylized as "nick@nite") is Nickelodeon's nighttime programming service, which debuted on July 1, 1985, and broadcasts Sunday through Wednesdays from 8 p.m.–7 a.m., Thursdays and Fridays from 9 p.m.–7 a.m. and Saturdays from 10 p.m.–7 a.m. ET/PT. Originally featuring classic sitcoms from the 1950s and 1960s such as The Donna Reed Show, Mr. Ed and The Adventures of Ozzie and Harriet, programming eventually changed to repeats of popular sitcoms from the 1980s to the 2000s such as Home Improvement, The Cosby Show and Roseanne.

Programs currently airing on Nick at Nite include George Lopez, Yes, Dear, Friends, My Wife and Kids, Full House, The Nanny and See Dad Run. ACNielsen rates Nick at Nite as being a separate cable channel from Nickelodeon. In 1996, the original older programming was spun off Nick at Nite as a new channel entitled TV Land, which currently airs a variety of older shows, primarily sitcoms from the 1950s through the 2000s.[38]

Current sister channels[edit]

Nicktoons[edit]

This channel debuted on May 1, 2002, and was known as Nicktoons TV from its launch until May 2003 and as Nicktoons Network from 2005 until September 2009. Nicktoons airs classic Nicktoons such as The Ren and Stimpy Show, Invader Zim, Jimmy Neutron: Boy Genius and Rugrats during the overnight and early morning hours, and also airs Nicktoons produced exclusively for the channel and current first-run Nicktoons aired on Nickelodeon during the daytime and evening hours, along with a minimal amount of live-action programs from Nickelodeon. The channel is carried on a separate digital cable tier and is carried on expanded satellite packages.

Nick Jr.[edit]

This United States-based television channel aimed at preschool-aged children, originally launched as a joint venture between MTV Networks and the Children's Television Workshop (now Sesame Workshop) before Sesame Workshop opted out of the venture in 2002, has only programming promotions and underwriter-style sponsorships in lieu of regular commercials (though traditional advertising appears on the channel during the nighttime "Nickmom" block) and is usually carried on a digital cable tier and the basic tiers of satellite providers. Nick Jr.'s programming consists of preschool-oriented programming also seen on Nickelodeon's Nick Play Date block, original series exclusive to the channel and some discontinued shows seen on the former Nick Jr. block on Nickelodeon.

Originally launching on February 2, 1999, and based on the former Noggin – which starting in 2002, shared channel space with the teen-oriented The N (now TeenNick, and operating as a separate channel from Nick Jr. since December 31, 2007), the network was rebranded Nick Jr. on September 28, 2009. The channel is named after the former Nick Jr. preschool program block on Nickelodeon, that ran weekday mornings from January 1988 to February 2009. Unlike Nickelodeon's other U.S. channels, save for overnight and morning programs airing on Nicktoons, full closing credits are seen during programs airing on Nick Jr. (generic credit sequences are used by Nickelodeon, TeenNick and at all other times, Nicktoons). Since 2012, Nick Jr. broadcasts a four-hour nightly program block aimed at mothers, called Nickmom;[39] this block was controversial at its start due to its more lenient programming content (which includes profanity, some crude humor and suggestive references) compared to that permitted on Nick Jr. during the remainder of its schedule, particularly as Nick Jr. operates a singular feed operating on an Eastern Time Zone schedule, which results in the Nickmom block airing at the same time in all six U.S. time zones (being broadcast as early as 5 p.m. in the Hawaii–Aleutian Time Zone).[40]

TeenNick[edit]

This television channel in the United States is aimed at teenagers and young adults, and is usually carried on a digital cable tier and the basic tiers of satellite providers. TeenNick, which has more relaxed program standards than the other Nickelodeon channels (save for Nick at Nite and the Nickmom block on Nick Jr.) allowing for moderate profanity, suggestive dialogue and some violent content (though Nickelodeon series and some off-network programs airing on the channel do not include this), once shared the evening and overnight time period daily with Noggin as The N (in a similar manner to Nickelodeon and Nick at Nite) starting with The N's initial launch on April 1, 2002, but on December 31, 2007, it took over Nickelodeon GAS's satellite transponder and became a standalone channel. The network was rebranded as TeenNick (with actor/comedian/rapper Nick Cannon as its "chairman") on September 28, 2009.

The channel is named after the former TEENick weekend evening program block on Nickelodeon, that ran from July 2000 to February 2009. The channel's flagship series is the Canadian teen drama Degrassi, which has aired uninterrupted on the channel since 2003 as The N, two years after its official debut on Canadian broadcast network CTV; TeenNick also airs repeats of current and former Nickelodeon series, and some acquired sitcoms and drama series. The channel has broadcast some original programming in the past, more prominently while known as The N, though series produced exclusively for TeenNick have been largely absent since the 2009 rebrand (save for the short-lived 2011 series Gigantic); first-run episodes of series airing on TeenNick since then have been primarily through Nickelodeon series moved to TeenNick to be burned off due to low ratings on the flagship channel and shows acquired by the channel. On July 25, 2011, TeenNick began airing The '90s Are All That, a block of Nickelodeon's most popular 1990s programming, targeting the network's target demographic from that era.[41]

TV Land[edit]

A cable channel that was based on the Nick at Nite block (and is usually carried on the basic tiers of cable and satellite providers), TV Land debuted on April 29, 1996, and originally aired classic television programming from the early 1950s to the 1970s. Starting in 2004, TV Land moved to more modern programming such as reality shows and 1990s sitcoms. In 2007, TV Land created a programming block called, "TV Land PRIME", that ran from 9 p.m. to 12 a.m. ET/PT until it was discontinued in 2011 (though curiously, shows that aired within the lineup that aired in timeslots outside of the block displayed the block's logo bug) and was aimed at older adults 40- to 55-years-old. Since 2008, TV Land has incorporated original programming onto its schedule, the most well-known being sitcoms that began to air on the channel starting in 2010 such as Hot in Cleveland, The Exes and Happily Divorced. In 2006, TV Land began to be operated separately from Nick at Nite, though Viacom still operates the channel as part of its Viacom Media Networks division.

Former sister channels[edit]

Nickelodeon Games and Sports for Kids[edit]

Nickelodeon Games and Sports for Kids (commonly referred to in on-air usage as Nickelodeon GAS or Nick GAS), was an American digital cable and satellite television channel that was launched on March 1, 1999, as part of MTV Networks' suite of digital cable channels. Nick GAS was essentially a children's version of (and Viacom's answer to) the Game Show Network (now branded as GSN), which had launched in December 1994. The channel ceased operations on December 31, 2007, on digital cable providers, with an automated loop remaining on Dish Network due to unknown factors until April 23, 2009.

Other services[edit]

Nick HD Logo.svg
Nick 2 Logo.svg

Media[edit]

Nick.com[edit]

Nick.com is Nickelodeon's main online portal; the website launched in October 1995.[42] It provides content, as well as video clips and full streaming episodes from Nickelodeon's series. Initially the website was accessible only through America Online, but was later available to all internet service providers. The website's popularity grew over time and in March 1999, Nick.com became the highest-rated website among children aged 6–14 years old. Nickelodeon used the website in conjunction with television programs which increased traffic.[43] In 2001, Nickelodeon partnered with Networks Inc. to provide broadband video games for rent from Nick.com; the move was a further step in the multimedia direction that the developers wanted to take the website. Skagerlind indicated that over 50% of Nick.com's audience were using a high speed connection, which allowed them to expand the gaming options on the website. To accompany the broadband content, TurboNick was created, which initially was a popup panel which showcased broadband content on Nick.com.[44]

Nickelodeon Movies[edit]

Nickelodeon Movies is the channel's motion picture production arm founded in 1995, its films are released by Nickelodeon sister company Paramount Pictures. The first film released from the studio was Harriet the Spy in 1996. Nickelodeon Movies has produced films based on Nickelodeon animated programs including The Rugrats Movie and The SpongeBob SquarePants Movie, as well as other adaptations and original live-action and animated projects.

Nickelodeon Magazine[edit]

Nickelodeon Magazine was a magazine launched by Nickelodeon in 1993, following a short-lived effort from 1990. It contained informative non-fiction pieces, humor, interviews, pranks, recipes (such as green slime cake), and a comic book section in the center featuring original comics by leading underground cartoonists as well as strips about popular Nicktoons. In July 2009, Nickelodeon, in response to a hard-hit magazine industry, announced it would shut Nick Magazine down after 16 years;[45] the final issue was published in December 2009.

Nick Radio[edit]

Nick Radio is a radio network that was created by Nickelodeon (via parent company Viacom) through a partnership with Clear Channel Communications and was launched on September 30, 2013. Unlike competitor Radio Disney, which is primarily distributed via affiliated radio stations, Nick Radio is distributed mainly via Clear Channel's iHeartRadio web platform and mobile app; its programming is also streamed via the Nick.com website. Nick Radio focuses on Top 40 music (geared towards the network's target audience of children and adolescents, with radio edits of some songs incorporated due to issues with a song's inappropriate content), along with celebrity interview features. In addition to regular on-air DJs, Nick Radio will also occasionally feature guest DJ stints by stars from Nickelodeon's original series.[46][47][48]

Mobile Apps[edit]

Nickelodeon released a free mobile app in February, 2013.[49]

Experiences[edit]

Nickelodeon Universe[edit]

Nickelodeon Universe at the Mall of America is the largest in-door theme park in America. On August 18, 2009, Nickelodeon and Southern Star Amusement announced that the second Nickelodeon Universe will be located in New Orleans, Louisiana and have a tentative opening date by the end of 2010.[50] It was set to be the first outdoor Nickelodeon Universe theme park, but on November 9, 2009, Nickelodeon announced that it had ended the licensing agreement with Southern Star Amusements.[51]

Nickelodeon Animation Studio[edit]

Nickelodeon Animation Studio (formerly Games Animation) is the home of Nicktoons located in Burbank, California; it houses production of many current Nicktoons.

Nickelodeon On Sunset[edit]

Nickelodeon On Sunset, located in Hollywood, California, that serves the primary studio facility for Nickelodeon's series; the studio, formerly known as the Earl Carroll Theater and designated by the U.S. National Registry for Historic Places as a historical landmark as a result of its prior existence as a prominent dinner theater, has served as the production facilities for several Nickelodeon series including iCarly (until the series moved to Sunset Bronson Studios for its fifth season), All That (from 2002 to 2005, it was produced at Nickelodeon Studios in Orlando, Florida for the prior years), Victorious and Sam & Cat.

Hotel brands[edit]

Cruises[edit]

Theme park areas[edit]

Almost all theme park areas themed to Nickelodeon are now closed:

Nickelodeon Studios as viewed from the Hard Rock Cafe in March 2004 before they moved.

International[edit]

An attempt at the Guinness record for the world's largest picnic, sponsored by Nickelodeon in Petah Tikva, Israel.

In 1995, Nickelodeon only had international channels in the United Kingdom, Australia and Germany in addition to the flagship American channel, but had created blocks or put their shows on other blocks in 70 countries. Since the mid-1990s and early 2000s, Nickelodeon as a brand has expanded into include language- or culture-specific Nickelodeon channels for various other territories in different parts of the world including Europe, the Middle East, Russia, Asia, and recently Canada, and has licensed some of its cartoons and other content, in English and local languages, to TV and cable stations such as KI.KA and Super RTL in Germany, RTÉ Two (English speaking) and TG4 (Irish speaking) in Ireland, YTV (in English) and Vrak.TV (in French) in Canada, Canal J in France, Alpha Kids in Greece and CNBC-e in Turkey.

In addition to the flagship United States channel and the original international versions in the UK, Australia and Germany, as of early-March 2010, the channel also broadcasts in South East Asia, New Zealand, Scandinavia, Poland, Republic of Ireland, Netherlands, Spain, Portugal, Belgium, Cyprus, India, Italy, Israel, Pakistan, Bangladesh, Turkey, Hungary, France, Russia, Greece, Canada, Switzerland, Czech Republic, Africa, Brazil, Colombia and Latin America. A Japanese version of the channel had existed as well, but was shut down in 2009, though their website remains online. As of September 2010, Nickelodeon Japan now airs as a block on Animax, called Nick Time.

On October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon South East Asia TV based in Singapore.[56] Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, and Polynesia. In the present, Nickelodeon Philippines, Nickelodeon Pakistan, and Nickelodeon India started working independently. They started their new website, Nicksplat.com in 2003. On April 1, 2011, Nickelodeon launched a dedicated feed in the Philippines.

In India, Nickelodeon is available on the One Alliance bouquet, through the Dish TV and Tata Sky DTH services. In the Philippines, it is available on SkyCable Gold, Silver and Platinum channel 45, Sun Cable channel 34 and Global Destiny Cable channel 52. In Hong Kong, it is available on now TV, while in Malaysia, it is available over Astro via Channel 612. In Singapore, it is available over StarHub TV and in Indonesia, Nickelodeon is available on Astro Nusantara channel 14, Global TV, a free-to-air television channel, and is also broadcast on Indovision channel 33. In Pakistan, Nickelodeon is available on PTCL Smart TV, WorldCall CATV and Southern Networks as well as on the Pakistan satellite Paksat-1.

A pan-Arabia version of Nickelodeon has been relaunched in 2008, in countries such as Saudi Arabia, Egypt, the United Arab Emirates and Lebanon. From 1996 to 2002, it used to be on the Showtime Arabia and Orbit satellite services, until is was removed.[57] The Polish version of Nickelodeon had launched on July 10, 2008, in Platform N, replacing a Polish feed of Nickelodeon Russia that was banned in 2002.

In September 2009, Corus Entertainment, owners of YTV and Treehouse TV, announced that they would launch Nickelodeon Canada on November 2.[58] Before that and since then, YTV has served as a de facto outlet for Nickelodeon's programming in Canada, and also brands a Sunday morning block called Nickelodeon Sundays.

Nickelodeon launched specific channels for Serbia and Slovenia in April 2013.[59]

Network Slogans[edit]

See also[edit]

References[edit]

  1. ^ a b "Nielsen's 51% Solution Nixes Nicks". Multichannel.com. 2004-07-19. Retrieved 2010-06-02. 
  2. ^ a b Collins, Scott (March 25, 2004). "Nickelodeon Squeezes 2 Ratings Out of 1 Very Diverse Network". Los Angeles Times. Retrieved May 20, 2010. 
  3. ^ Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Zap2it. Retrieved September 6, 2013. 
  4. ^ http://www.qube-tv.com/qube-tv/GUIDE_PDFS/PAGE47-48.pdf
  5. ^ http://www.cablecenter.org/barco-library-hauser-oral-history/item/hauser-gustave.html
  6. ^ Jay Bobbin. "Nickelodeon 20th Birthday from Green Slime to Prime Time, The Kids Network Celebrates with Lots of Special Events", The Buffalo News, June 20, 1999. Retrieved March 10, 2011 from HighBeam Research.
  7. ^ James V. Healon (1979-05-17). "New Look for Kids' TV". The Bryan Times. UPI. Retrieved 2010-02-02. 
  8. ^ Tom Jory (1979-07-16). "Nickelodeon Breaks New Ground as TV Show". The Free Lance–Star. Associated Press. Retrieved 2010-02-02. 
  9. ^ http://www.youtube.com/watch?v=cOHA9pSJQTM
  10. ^ a b TELEVISION; Hey There, Dudes, the Kids Have Grabbed a Network, The New York Times, October 21, 1990.
  11. ^ "Video: Letting Kids Just Be Kids Nickelodeon". Time. December 26, 1988. Retrieved 2010-08-14. 
  12. ^ Lewin, Tamar (1990-10-21). "Hey There, Dudes, the Kids Have Grabbed a Network". The New York Times. Retrieved 2009-08-20. 
  13. ^ a b "Nickelodeon to offer cartoons". Victoria Advocate. 1991-08-10. Retrieved 2009-08-20. 
  14. ^ Virginia Mann, Record Television Critic. "Kids Take Their Piece of Nick's Prime Time", The Record, August 14, 1992. Retrieved March 1, 2011 from HighBeam Research.
  15. ^ "IN THE NICK OF TIME, A KIDS' MAGAZINE THAT'S REALLY GROSS". NewsLibrary. Retrieved 2009-10-18. 
  16. ^ Brown, Rich. "Nick at Nite becoming Nick at Nite-and-Day; MTV Networks Inc.'s launching of classic TV channel called TV Land", Broadcasting & Cable, October 30, 1995. Retrieved March 1, 2011 from HighBeam Research.
  17. ^ Rice, Lynette; Joe Schlosser. "Family, Nick square off; new Family Channel targets kids, parents; Nickelodeon expands kids into prime time", Broadcasting & Cable, November 17, 1997. Retrieved March 2, 2011 from HighBeam Research.
  18. ^ Katz, Frances (September 18, 1994). "Tooned Up Hipper characters and computer power are driving the comeback of cartoons". Boston Herald. 
  19. ^ Lacher, Irene (March 26, 2000). "Birth of a Nickelodeon Nation". Newsday. Retrieved 2009-10-17. 
  20. ^ Moss, Linda (2004-07-09). "Nielsen Changes Some Cable-Ratings Rules". Multichannel News. Retrieved 2011-10-16. 
  21. ^ "Nickelodeon's Avatar: The Last Airbender Hits All-Time Series High". News Blaze. 2008-07-22. Retrieved 2013-11-12. 
  22. ^ By (2007-06-14). "Nickelodeon, Sony pact for tunes". Variety. Retrieved 2010-06-02. 
  23. ^ "'Nick' Of Time For Rebrand". Multichannel.com. 2009-03-01. Retrieved 2010-06-02. 
  24. ^ a b Schneider, Michael (July 29, 2009). "Nickelodeon unveils new logo". Variety. Retrieved 2011-09-29. 
  25. ^ "Nickelodeon | Kids Games, Kids TV Shows, Videos, Contests, Entertainment Television, Asia". www.nick-asia.com. Retrieved 2010-06-02. 
  26. ^ "Nickelodeon | Juegos, Protagonistas, Programas". Mundonick.com. Retrieved 2013-11-12. 
  27. ^ "'Power Rangers ' Franchise Moving to Nickelodeon". Tvsquad.com. May 13, 2010. Retrieved 2010-06-02. 
  28. ^ Gorman, Bill (2010-06-29). "Nickelodeon Scores Its Most-Watched Second Quarter Ever". TVbytheNumbers. Retrieved 2011-10-03. 
  29. ^ Viacom, Nielsen Investigating 'Inexplicable' Nickelodeon Ratings Drop, The Hollywood Reporter, November 10, 2011.
  30. ^ Analyst: Nickelodeon Posts First Weekly Ratings Gain in More Than a Year, The Hollywood Reporter, November 22, 2012.
  31. ^ "Disney Channel Earns Historic #1 Total Day Win in Kids 2-11 in 2012; Magical Year Two for Disney Junior Block". The Futon Critic. December 19, 2012. 
  32. ^ The Mirage Group Sells Teenage Mutant Ninja Turtles(TM) to Nickelodeon | Reuters
  33. ^ Pam Gelman. "Nick News with Linda Ellerbee - TV Show Rating For Kids and Families". Commonsensemedia.org. Retrieved 2010-06-02. 
  34. ^ Nickelodeon ventures into cartoons, Chicago Sun-Times (via HighBeam Research), August 10, 1991.
  35. ^ "Nickelodeon and Dreamworks teaming up". Tvsquad.com. 2006-10-25. Retrieved 2010-06-02. 
  36. ^ Nick TV Schedule Nickelodeon/MTV Networks/Viacom International. Subject to change.
  37. ^ Joe Lepper (2004-07-26). "Nickelodeon tells kids to go out and play for anniversary". Media Week. Retrieved 2011-11-25. 
  38. ^ "TV Land Opens up on MONDAY". April 23, 1996. Retrieved 2008-02-03. 
  39. ^ "Nick Jr.'s NickMom Primetime Comedy Block Sets Launch Date, Adds Docu Series". Retrieved 29 August 2012. 
  40. ^ Hoffman, Sybil (15 October 2012). "Sexual comedy show airs on toddler network". KTVK, Phoenix. Retrieved 16 October 2012. 
  41. ^ "Nick's New Nineties Nostalgia Block Is a Ratings Smash". New York. 2011-07-26. Retrieved 2011-10-09. 
  42. ^ "Nick History". Nickelodeon. Archived from the original on January 27, 2005. Retrieved 2011-10-03. 
  43. ^ "Nickelodeon TV & Online Are Perfect Together as Nick.com Takes Top Ratings Spot in March". Entertainment Wire. 1999-05-19. Retrieved 2008-11-28. 
  44. ^ Brown, Karen (2001-11-12). "Nick Looks to Gaming As High-Speed Revenue Play". MultiChannel News. Retrieved 2008-11-28. 
  45. ^ "Nickelodeon Magazine Closing". June 4, 2009. Retrieved 2009-07-28. 
  46. ^ "Nickelodeon And Clear Channel Launch Nick Radio". Radio Ink. September 30, 2013. Retrieved 2013-10-01. 
  47. ^ "Clear Channel's iHeartRadio Unveils Nick Radio". MediaPost. September 30, 2013. Retrieved 2013-10-01. 
  48. ^ "Nickelodeon And CCM+E Launch First Ever Nick-Branded Radio Station On iHeartradio And Nick.Com". All Access Media Group. October 1, 2013. Retrieved 2013-10-01. 
  49. ^ http://www.engadget.com/2013/02/22/nickelodeon-nick-app/
  50. ^ White, Jaquetta (2009-08-18). "Nickelodeon signs on to help turn around Six Flags amusement park, Nagin says". The Times-Picayune. Retrieved 2011-10-03. 
  51. ^ Jacquetta White (November 9, 2009). "Nickelodeon ends licensing agreement with Southern Star". Times-Picayune (New Orleans, LA). Retrieved 2010-06-02. 
  52. ^ "SpongeBob splashing into family vacations". money.cnn.com. CNN. 2007-05-31. Retrieved 2011-10-02. 
  53. ^ De Lollis, Barbara (May 25, 2010). "Marriott hotels to woo families this summer with help from Nickelodeon, SpongeBob and Dora". travel.usatoday.com. USA Today. Retrieved 2011-10-03. 
  54. ^ "Most Popular". USA Today. Retrieved May 20, 2010. 
  55. ^ "Family Cruises with Nickelodeon". Norwegian Cruise Line. Retrieved 2011-11-25. 
  56. ^ "MTV Networks Asia Pacific Announces A New Structure To Advance Its Localization Strategy", Viacom, 11 October 2006
  57. ^ "Nickelodeon Arabia". Digital Spy. 2007-10-16. 
  58. ^ "Nickelodeon comes to Canada". CBC News. September 28, 2009. Retrieved 2009-09-29. 
  59. ^ Nico Frank (August 15, 2013). "Viacom Spain names new boss". C21Media. Retrieved 2013-06-16. 

Further reading[edit]

  • Hendershot, Heather (2004). Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids. New York: New York University Press. ISBN 0814736521. 
  • Klickstein, Mathew (2013). SLIMED! An Oral History of Nickelodeon's Golden Age. New York: Plume. ISBN 0142196851. 

External links[edit]