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Natural American Spirit is a brand of cigarette and tobacco products manufactured in the United States by the Santa Fe Natural Tobacco Company, a wholly owned independent subsidiary of Reynolds American, which is in turn 42% owned by British American Tobacco. The company was founded in 1982.
Their products are marketed as being "100% Additive-Free Tobacco", though they are required to include the standard generic Surgeon General tobacco warning on the packs and the company is required by federal regulation to state "no additives in our tobacco does NOT mean a safer cigarette." This was part of an FTC ruling and agreement resulting from allegations that the advertisement of additive-free cigarettes made consumers feel that the product might be less addictive or safer than regular cigarettes. Research by US and German government health agencies has found significant levels of toxic chemicals even in pure additive-free tobacco and its smoke.
California Attorney General Edmund Gerald "Jerry" Brown, Jr. announced on March 1, 2010, that his office has secured an agreement with Santa Fe Natural Tobacco Company, Inc., the manufacturer of American Spirit tobacco products, that requires the company to clearly disclose that its organic tobacco is "no safer or healthier" than other tobacco products. Attorneys general from 32 other states and the District of Columbia signed onto the agreement: Arizona, Arkansas, Colorado, Connecticut, Delaware, Georgia, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, South Dakota, Vermont, Washington, West Virginia and Wisconsin.
There are currently 5 blends of tobacco found in Natural American Spirit products: original, 100% US Grown, 100% Organic, Perique Rich Robust, and Perique Rich. The 13 different pack varieties are distinguished by which blend of tobacco is used as well as the thickness of the filter, the porosity of the paper and the presence or absence of menthol in the filter.
|Smooth Mellow||Orange (previously yellow and white)|
|Perique Rich Robust||Black|
|U.S. Grown Full-Bodied||Dark Blue|
|U.S. Grown Mellow||Tan|
|Menthol Full-Bodied||Dark Green|
|Menthol Mellow||Green (previously green and white)|
|U.S. Grown Blend||Dark Blue|
The Original and U.S. Grown blends are available in both 40g pouches and 150g tins. The Organic and Perique blends are available only in 40g pouches. Pouches include regular cut tobacco and 50 rolling papers whereas tins include medium shag cut tobacco and 200 rolling papers.
Some Natural American Spirit products are sold in several European countries, as well as in Australia and Japan.
In the UK, only two varieties of American Spirits are commonly available, in yellow or blue packs, plus the rolling tobacco. American Spirit tobacco has been available in the UK in Oddbins, Sainsbury's, Waitrose, Tesco, Asda, specialist tobacconists, and occasional newsagents.
In Germany, Switzerland and Italy more varieties are available.
In 2003, the European Union enacted legislation that set the maximum values for tar, nicotine, and carbon monoxide in cigarettes to levels much lower than those found in the United States. Cigarettes can contain no more than 10 mg of tar, 1 mg of nicotine, and 10 mg of carbon monoxide. This legislation also banned the use of the terms "full flavour", "mild", "light", and "ultra-light" in relation to tobacco products. Proponents believed the terms misled consumers about the dangers of cigarettes using such labels. The same legislation forced producers to prominently feature the warning "smoking kills", in the official language of whatever country they were sold in, on all packs.
Blue, yellow and orange packs plus rolling tobacco (Original blend and Organic blend).
Blue, yellow and orange packs plus rolling tobacco (Original blend).
The same as in Germany, except for the Organic Blend products.