National Agents Alliance

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National Agents Alliance
IndustryDirect Selling
HeadquartersBurlington, North Carolina, United States
Area servedUnited States
Key peopleAndy Albright (President/CEO)
RevenueUS$ 100 million (2005) [1]
ParentSuperior Performers, Inc.
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National Agents Alliance
IndustryDirect Selling
HeadquartersBurlington, North Carolina, United States
Area servedUnited States
Key peopleAndy Albright (President/CEO)
RevenueUS$ 100 million (2005) [1]
ParentSuperior Performers, Inc.

National Agents Alliance (or NAA) is a multi-level marketing organization that combines direct selling and agency building opportunities to sell a variety of life insurance and annuity products through an exclusive network of independent insurance agents.


National Agents Alliance was founded in 2002 by Andy Albright, Philip Hudgins and Barry Clarkson. Along with KIT Marketing and Pro Data Research, NAA is a subsidiary of Superior Performers, Inc. NAA started its product portfolio with mortgage protection and life insurance. NAA eventually grew its product offering to include disability insurance and annuities.

Sales doubled each year, from $22 million in 2003 to $46 million in 2004 to $100 million in 2005.[2]

On Sept. 30, 2006, NAA moved into their headquarters in Burlington, N.C.[1] The office includes a media studio, meeting and work space, and a warehouse which formerly belonged to textile manufacturer Riddell & Cockrell.

In 2008, NAA expanded again by purchasing the A.D. Pate building near its headquarters.[3] The building houses NAA’s call center operation, which handles outbound telemarketing and inbound customer service for those responding to advertisements for term life insurance and mortgage protection.

In November 2010, Andy Albright became a 100 percent owner of the company after raising capital from Mutual of Omaha Bank.[2] As of 2011, NAA reported having more than 7,000 independent agents throughout the continental United States.

Business model[edit]

NAA combines direct selling with an agency building model to develop large independent sales teams. Independent agents market products directly to consumers and are empowered to develop their own sales teams through a system of training and distribution that is similar to models used by Aflac and Nationwide Mutual Insurance Company. Agents can establish independent agencies and earn revenues based upon individual and agency sales.

Products Offered[edit]

NAA offers exclusive and non-exclusive insurance products through its network of insurance carriers. Independent insurance agents sell policies for life insurance, disability insurance, and annuities.

Leads System[edit]

NAA's promotional program generates sales leads which are offered to its agents across the United States. Agents who choose to purchase leads may specify their general location in order to manage travel time. The company manages quality control through a complaints site[4] and a support site.[5]

Rotational Meetings[edit]

In May 2007, Project Wildfire brought together 949 NAA leaders and agents to discuss the unveiling of the “HotSpots” concept of cross-line cooperation, relating to opportunity meetings across the United States. Since then, the idea of "Hot Spots" rotational training meetings has been embraced and implemented by the agency managers of NAA, who conduct weekly opportunity and training meetings for each other. This effort has grown into meetings that are held in more than 61 cities across the country each week. The rotation and training meetings started as a result of that meeting in 2007 and have grown since then. The weekly meetings offer training and opportunity sessions for established and prospective agents alike.[6]


KIT Marketing[edit]

KIT Marketing is a marketing company that helps businesses contact family, friends, clients and sales prospects with a personal touch. Using professional copywriters, KIT brands, writes, and mails marketing pieces directly to customers on behalf of the agent.


Pro Data Research[edit]

Pro Data Research is a national research company specializing in mortgage, birth and marriage data record mining. PDR started as a small company and has grown into a national data mailing house that spans all 50 states of the United States.

Insurance Carriers[edit]

NAA uses a variety of insurance carriers to offer financial products. As of 2012, NAA offers products through Mutual of Omaha, Independent Order of Foresters, ING Group, and Monumental Life (a division of Aegon Group, the parent company of Transamerica) among others.

As of January 2012, NAA is the top selling provider of life insurance at Mutual of Omaha.[8]

Community involvement[edit]

National Agents Alliance believes in helping people in a number of areas and in various ways. Over the years, NAA, Andy Albright and his wife, Jane have donated or volunteered for several different charities and causes. Among those are: United Way,[9][10] Children’s Miracle Network,[11][12] Military Heroes Campaign, New Directions International,[13][14] Project India, Clebe McClary Evangelistic Association, K-Love/Educational Foundation and Loaves & Fishes Inc.[15][16]

In 2006, through a partnership with the fraternal benefits arm of Foresters, NAA participated in a playground reconstruction project for the Burlington Boys and Girls Club[17] near the corporate campus. During a trip to St. Lucia in 2011, more than 150 NAA agents volunteered and worked on various projects to improve the Dame Pearlette Louisy Primary School.

In October 2006, National Agents Alliance hosted its first annual Halloween invitation to children from neighboring LifeSpan Circle School, a school specializing in education for children with developmental needs. NAA and LifeSpan became neighbors when NAA moved into its headquarters on Turrentine Street in September 2006. Since that time, NAA has continued to stay involved with the school through activities like the Halloween event and the LifeSpan Junior Olympics.[18][19]

Keynote Speakers[edit]

National Agents Alliance has brought in some of the top motivational speakers to deliver keynote addresses at its national events in places like Dallas, Texas; Raleigh, N.C.; Charlotte, N.C. and Atlanta, Ga.

Eric Thomas[20](2013, 2014), Brian Tracy[21] [22](2012), Jon Gordon[23][21] (2012), Chris Gardner[24] [25](2011), Dave Anderson[26] [27] (Jan. 2011), Bill Cowher[28] (July 2010), John C. Maxwell,[29] Lou Holtz,[30] Jack McKeon[31] and Ric Flair[32] are among some of the speakers that have addressed National Agents Alliance at its events.

In 2013, motivational speaker and author Eric Thomas spoke at the inaugural Albright Summit in Pittsburgh, Pa. Thomas, the author of two books, spoke at National Agents Alliance’s “Fight To Unite” National Convention in Charlotte, N.C. on Jan. 11.[20]

Thomas has more than 250,000 followers on Twitter and more than 500,000 subscribe to his YouTube channel. Thomas is from Detroit, Michigan. His message is high energy, and Thomas encourages people to live up to their fill potential by breaking the cycles of crime, hopelessness and despair that many face daily. He was a high school dropout, but earned his masters degree in 2005 and is pursuing his PhD in Education Administration at Michigan State University.

Brian Tracy spoke to National Agents Alliance at its July Leadership Conference in Raleigh, N.C. in 2013. Tracy also endorsed The Albright Challenge, a 90-day coaching program Albright created in 2013. Tracy is a best-selling author and motivational speaker.[22]

Jon Gordon spoke at NAA’s National Convention in Jan. of 2012 in Raleigh, N.C. Gordon, the bestselling author of The Energy Bus and seven other books. Gordon has coached and counseled numerous NFL and NCAA athletic teams, Fortune 500 companies and executives all over the United States.[23]

Chris Gardner was NAA’s keynote speaker at its 2011 July Leadership Conference. Gardner is the bestselling author of “The Pursuit of Happyness” and was played by Will Smith in the movie of the same title. Gardner is the owner and CEO of Gardner Rich, LLC with offices in New York, Chicago and San Francisco. Gardner’s aim, through his speaking engagements and media projects, is to help others achieve their full potential. His practical guidance and inspirational story have made him a frequent guest on CNN, CNBC and the Fox News channels. He has been featured on “The CBS Evening News,” “20/20,” “Oprah,” “Today Show,” “The View,” “Entertainment Tonight,” as well as in People, USA Today, Associated Press, New York Times, Fortune, Entrepreneur, Jet, Reader’s Digest, Trader Monthly, Chicago Tribune, San Francisco Chronicle, New York Post and the Milwaukee Journal Sentinel. Gardner has two children and resides in Chicago and New York.[25]

Dave Anderson spoke at NAA’s National Convention in Jan. of 2011. Anderson is a motivational speaker and LearnToLead sales trainer. He has spoken in 14 different countries and has authored 10 books.[27]

Bill Cowher spoke during NAA’s Leadership Conference event on July 10, 2010. Cowher won a Super Bowl as coach of the Pittsburgh Steelers. He lives in Raleigh, N.C. He works as an analyst with CBS’ The NFL Today. Cowher played college football at N.C. State University.[33]

John C. Maxwell has spoken to NAA at three different national events. NAA President and CEO Andy Albright got to know Maxwell personally during Exchange, Maxwell’s leadership conference held annually. Maxwell spoke at NAA’s Leadership Conference in 2009 in Dallas, Texas. Maxwell has sold more than 13 million books and has trained more than 2 million leaders worldwide.[34]

ESPN’s Lou Holtz spoke to National Agents Alliance during a national event held in Dallas, Texas. Holtz, who won a NCAA football championship coaching at the University of Notre Dame, is a highly sought after speaker for Fortune 500 companies.[35]


  1. ^ a b "NAA completes move into expanded HQ". National Agents Alliance Reports. September 14, 2010. 
  2. ^ a b "National Agents Alliance Names President/CEO". The Business Journal. October 13, 2006. 
  3. ^ "National Agents Alliance has expanded". Times-News. May 4, 2011. 
  4. ^ "National Agents Alliance Complaints". 2011. Retrieved November 30, 2011. 
  5. ^ "National Agents Alliance Support". 2011. Retrieved December 12, 2011. 
  6. ^ "National Agents Alliance Hotspots". 
  7. ^ "About". KIT Marketing. KIT Marketing, LLC. 
  8. ^ "Mutual of Omaha Recognizes Partnership with National Agents Alliance". PR Web. January 24, 2012. Retrieved 16 May 2012. 
  9. ^ "Welcome to the United Way of Alamance County". The United Way of Alamance County. 
  10. ^ "United Way of Alamance County Newsletter". The United Way of Alamance County. 2008-11-11. 
  11. ^ "Foresters golf tournament raises $100,000 for McMaster Children's Hospital and Flemingdon Park community". Foresters. 2007-07-24. 
  12. ^ "Helping handicapped children, cerebral palsy, shop from home, donate to cerebral". Heavens Special Children, Inc. 
  13. ^ "Link Resources". New Directions International. 
  14. ^ "National Agents Alliance to host New Directions International's 'Feed the Hunger' banquet in Burlington, N.C.". New Directions International. 2011-11-02. 
  15. ^ "2011 Thanksgiving Turkeys". Loaves and fishes. 2011-11-22. 
  16. ^ "Thanksgiving Turkeys". Loaves and fishes. 2011-11-02. 
  17. ^ "National Agents Alliance Refurbishes Playground". Dig Triad News. 2009-11-02. 
  18. ^ "Local events offer a chance to give back". Burlington Times-News. 2009-08-05. 
  19. ^ "LifeSpan Annual Report". LifeSpan. 2008-01-01. 
  20. ^ a b "Eric Thomas Pushes National Agents Alliance to Do Great Things at NatCon14". 
  21. ^ a b "Brian Tracy to deliver keynote address at National Agents Alliance 'Key to Tomorrow' Leadership Conference". PR Web. Retrieved 14 March 2014. 
  22. ^ a b "Brian Tracy Endorses the Albright Challenge". 
  23. ^ a b "Andy Albright Meets with Jon Gordon to discuss NAA's National Convention". 
  24. ^ Blythe, Anne. "'Happyness' guy, Chris Gardner, still smiling". News & Observer. Retrieved 14 March 2014. 
  25. ^ a b "Andy and Chris Gardner Make Time for Success". 
  26. ^ "Anderson impressed by National Agents Alliance National Convention". PR Log. PR Log. Retrieved 14 March 2014. 
  27. ^ a b "National Agents Alliance Guest Speaker Dave Anderson". 
  28. ^ "Bill Cowher talks to National Agents Alliance Agents about opportunity and hard work". 
  29. ^ "John Maxwell LOVES Andy Albright & NAA!". 
  30. ^ "Lou Holtz talks about National Agents Alliance NAA". 
  31. ^ "Jack McKeon Speaks about Dreams with The Alliance". 
  32. ^ "Ric Flair CRAZY about National Agents Alliance!". 
  33. ^ "Bill Cowher talks to National Agents Alliance Agents about opportunity and hard work". 
  34. ^ "John Maxwell LOVES Andy Albright & NAA!". 
  35. ^ "Lou Holtz talks about National Agents Alliance NAA". 

External links[edit]