Naked Wines

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Naked Wines
TypeRetail
IndustryWine
Founded2008
Founder(s)Rowan Gormley
HeadquartersNorwich, United Kingdom
Websitenakedwines.com
 
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Naked Wines
TypeRetail
IndustryWine
Founded2008
Founder(s)Rowan Gormley
HeadquartersNorwich, United Kingdom
Websitenakedwines.com

Naked Wines is an online wine retailer founded by Rowan Gormley which launched in the UK on 1 December 2008.[1][2]

Naked Wines was named in the Startups 100 awards in 2010 as one of the UK's most innovative, inspiring and ground-breaking new companies which included the likes of Huddle (software) & Zoopla among others.[3]


MarketPlace[edit]

In March 2010, Naked Wines rolled out its Airline Pricing model [4] at the 2010 London International Wine Fair which it named Advance Bookings. The model, which offers customers huge savings by ordering their wine in advance is segregated into 5 periods where they can buy it, it being cheaper the sooner its bought [5] and is powered by huge investment from Naked Wines backed by its customers.[6][7]

This model was then changed to accommodate a more directed approach in the form of MarketPlace. This system allows one Naked Winemaker a week to pitch his wine to the Naked Wines customer base at a discounted price. The consumer then chooses if he or she wants to bid on the wine or not, and once it exceeds a minimum volume the deal is on and the wines will be shipped no matter what, but there is a maximum that can still be reached of pre orders. Like in Advance Bookings, the wine isn't delivered the next day, but at a pre determined date some time in the near future. Naked Wines takes a commission of 10% in this process.[8]

See also[edit]

References[edit]

  1. ^ Waller, Martin (29 November 2008). "It is real business, with sales, products and profits, but done in the best possible taste". London: Times Online. Retrieved 2009-03-04. 
  2. ^ "Naked Wines founder follows his nose to simplify trade". London: The Telegraph. 2009-04-21. Retrieved 2009-08-11. 
  3. ^ "Startups 100 2010 - the complete list". Retrieved 2011-04-30. 
  4. ^ "Naked Wines rolls out airline-pricing model at Wine Fair". The London International Wine Fair. 2010. Retrieved 2010-07-14. 
  5. ^ "Naked Wines offers customers cut price wine by paying producers upfront". harpers. 2010. Retrieved 2010-07-14. 
  6. ^ "Naked Wines founder Rowan Gormley on his "wine venture capital" business, which funds independent winemakers and cuts out the middleman for consumers.". growingbusiness.co.uk. 2010. Retrieved 2010-07-14. 
  7. ^ Hurley, James (2010-06-15). "Wine site’s naked ambition frustrated by disbelieving suppliers". London: The Telegraph. Retrieved 2010-07-14. 
  8. ^ "NOnline Wine Retailer Naked Wines Executes U-Turn On High-Speed Digital Highway". yahoo. 2011. Retrieved 2011-08-13. 

External links[edit]