Mr. Six

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Mr. Six
First appearance2004 Six Flags advertisements
Created byDoner Advertising
Portrayed byDanny Teeson
Various unknown actors
Information
GenderMale
OccupationFounder and chairman of Six Flags
NationalityAmerican
 
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Mr. Six
First appearance2004 Six Flags advertisements
Created byDoner Advertising
Portrayed byDanny Teeson
Various unknown actors
Information
GenderMale
OccupationFounder and chairman of Six Flags
NationalityAmerican

Mr. Six is an advertising character, first featured in a 2004–05 advertising campaign by Six Flags. Appearing as a bald, decrepit, wrinkled old man wearing a tuxedo, spats, and thick-framed glasses, he is usually shown stepping off a bus and inviting stressed and over-worked people to Six Flags by performing a frenetic dance to the Vengaboys song "We Like to Party".

Origin[edit]

According to USA Today, Mr. Six is the creation of Doner Advertising of Southfield, Michigan. The success of the ad became such that Six Flags toured the vintage bus featured in the ad to all of its 31 parks and sold t-shirts based on the Mr. Six advertisement. Mr. Six also appeared on Good Morning America.[1]

The first airing introduced Mr. Six as an apparently elderly, slow-moving man dressed in his trademark tuxedo and large glasses, pulling up in front of a house in a retro-style bus. The occupants of the house are sitting around the front yard apparently very bored. Mr. Six slowly shuffles off the bus, then suddenly comes to life and performs a high-energy dance routine as "We Like to Party" begins playing, and invites the bored family to Six Flags. The dance he performs borrows moves from the Melbourne Shuffle, Jumpstyle, and Techtonik.[2] Subsequent ads showed different variations of Mr. Six dancing and inviting people to Six Flags. The role was, initially, non-speaking.

Meme and cancellation[edit]

Soon after the character's introduction in television commercials, Mr. Six became an established pop-culture meme. Parodies of the commercials appeared on television shows and on video sites, such as YouTube, while media outlets and blogs tried to unmask the identity of the actor (who was eventually revealed to be Danny Teeson). The popularity of the character continued, even after Six Flags officially cancelled the ad campaign.

Mr. Six impersonators[edit]

On July 9, 2004, Six Flags Great America held a contest to find the best person who could impersonate the new "Ambassador of Fun" Mr. Six and dance like him. The reward would be $2,500 cash and other small prizes. About 200 people, who wore tuxedos and red bow ties, went out onto the stage and danced. The winner of the contest was 13-year-old Jordan Pope. Jim Crowley, Six Flags Great America marketing director, said, "Jordan truly embodies the spirit of Six Flags!...He had Mr. Six's unique dance moves down to a science, the crowd went wild when he took the stage!"[3]

Retirement and revival[edit]

On November 29, 2005, Daniel Snyder, owner of the NFL Washington Redskins football franchise, took over Six Flags and on the very next day, he announced the retirement of the ad campaign. Snyder said that Mr. Six was "pointless." Mr. Six and the "It's Playtime!" motto would be dropped and Six Flags' next ad campaign would be called "Friendly, Clean, Fast, Safe, Service." (Despite this, he was still prominently featured at Six Flags theme parks on merchandise until his revival in 2009.) The Mr. Six campaign was replaced by the "More Flags, More Fun" campaign, which introduced an unnamed Asian character shouting the tagline at viewers.

On February 2, 2009, Mr. Six began appearing in place of the unnamed Asian character in the "More Flags, More Fun" ads on the Six Flags website. In March 2009, Six Flags announced the return of Mr. Six to promote their 2009 season opening in numerous press releases.[4] Mr. Six also resumed appearances in a number of new television commercials where he dances and says the "More Flags, More Fun" tagline, alongside his sidekick Little Six, a much younger version of himself.

Though Mr. Six was popular with the general public and park-goers, the character was described as "creepy" and his reintroduction was criticized in a Time Magazine opinion piece.[5][6]

Parodies[edit]

See also[edit]

Footnotes[edit]

References[edit]