More (store)

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More Store.
TypePublic
IndustryRetailing
Founder(s)Kumar Mangalam Birla
HeadquartersPAN India
Key peopleMr. Kumar Mangalam Birla, Mr. Pranab Barua (Business Director-Apparel and Retail), Mr.Russell Berman (CEO-HyperMarkets, Mr. Vishak Kumar (CEO- SuperMarkets)
ProductsSupermarket
Hypermarket
Employeesover 11,000
Websitemorestore.com
 
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More Store.
TypePublic
IndustryRetailing
Founder(s)Kumar Mangalam Birla
HeadquartersPAN India
Key peopleMr. Kumar Mangalam Birla, Mr. Pranab Barua (Business Director-Apparel and Retail), Mr.Russell Berman (CEO-HyperMarkets, Mr. Vishak Kumar (CEO- SuperMarkets)
ProductsSupermarket
Hypermarket
Employeesover 11,000
Websitemorestore.com

More is a pan-India retail chain operated by the Aditya Birla Group company, Aditya Birla Retail Ltd.[1][2] Currently it has 509 supermarkets and 15 hypermarkets across the country. It plans to increase it to 1,300 supermarkets and 65 hypermarkets respectively by 2016.[3]


Aditya Birla Retail Limited provides customers products under its own labels. Private label Food Brands include Feasters, Kitchen's Promise, and Best of India. Home & Personal care brands include Enriche, 110%, Pestex, Paradise and Germex.As per a report in Economic Times, Aditya Birla Retail Ltd ( ABRL) with its 500 + 'More' branded supermarkets and 14 hypermarkets reported sales of Rs 1,966 crore and a net loss of Rs 650 crore in the year ended March 2012. The company has accumulated losses of Rs 2,984 crore since it entered the segment over six years ago.

The third largest supermarket chain in the country after Future Group and Reliance Retail has decided to increase its borrowing limit to Rs 7,500 crore from Rs 5,000 crore. The firm plans to open 100 supermarkets and 6-8 hypermarkets this fiscal year. [4]

References[edit]

http://www.retailangle.com/Newsdetail.asp?Newsid=4807&Newstitle=ABRL_clocks_sales_of_Rs._1,966_crore_in_2012-13

http://articles.economictimes.indiatimes.com/2013-05-15/news/39282145_1_abrl-aditya-birla-retail-trinethra-retail

External links[edit]