Mirabella

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Mirabella cover, 1997.

Mirabella was a women's magazine published from 1989 to 2000. It was created by and named for Grace Mirabella, a former Vogue editor in chief.

It was originally published by News Corporation, and it became the property of Hachette Filipacchi in 1995. Known as a smart women's magazine, it suffered in comparison to Elle, a more lighthearted issue from the same publisher. Declining ad revenue contributed to a reported $9 million loss in 1999, and the magazine folded immediately after the debut of Oprah Winfrey's magazine O in April 2000.

Mirabella's circulation stood at 558,009 at the time of its demise.

Cultural references

In the Family Guy episode "Fore, Father", Stewie Griffin picks up the December issue of Mirabella in the doctor's waiting room.

In a season 3 Sex and the City episode, Samantha (Kim Cattrall) says that she never should have signed up for a Mirabella trial subscription.

In season 4 of Scrubs, a goalie for the Philadelphia Flyers hockey club sees an issue of Mirabella and changes his last name to Mirabella. He goes on to be the number one goalie in the National Hockey League (NHL).

In Jeffrey Eugenides' short story "Baster", Tomasina learns of age-related fertility issues from an issue of Mirabella.

References