Miller Brewing Company

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Miller Brewing Company
IndustryAlcoholic beverage
Founded1855
HeadquartersMilwaukee, Wisconsin, USA
Key peopleTom Long (CEO)
ProductsBeer
Websitemillercoors.com
 
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Miller Brewing Company
IndustryAlcoholic beverage
Founded1855
HeadquartersMilwaukee, Wisconsin, USA
Key peopleTom Long (CEO)
ProductsBeer
Websitemillercoors.com

The Miller Brewing Company is an American beer brewing company owned by SABMiller. Its regional headquarters is located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin; and Trenton, Ohio. On 1 July 2008 the MillerCoors company was formed as a joint venture with rival Molson Coors to consolidate the production and distribution of its products in the United States, with each parent company's corporate operations and international operations remaining separate and independent of the joint venture. The stock ticker symbol is SAB.L.

History[edit]

Miller Valley contains the Miller Brewing Company in Wisconsin.

Miller Brewing Company was founded in 1855 by Frederick Miller when he purchased the small Plank-Road Brewery. The brewery's location in the Miller Valley in Milwaukee provided easy access to raw materials produced on nearby farms.

On September 19, 1966, the conglomerate W. R. Grace and Company agreed to buy 53% of Miller from Mrs. Lorraine John Mulberger (Frederick Miller's granddaughter, who objected to alcohol) and her family. On 12 June 1969, Philip Morris (now Altria) bought Miller from W.R. Grace for $130 million, outbidding PepsiCo. On 30 May 2002, Miller was acquired by South African Breweries from Philip Morris for $3.6 billion worth of stock and US$2 billion in debt to form SABMiller, with Philip Morris retaining a 36% ownership share and 24.99% voting rights.

On August 14, 2006, Miller Brewing announced it had completed the purchase of Sparks and Steel Reserve brands from McKenzie River Corporation for $215 million cash.[1] Miller had been producing both products prior to this purchase.[2]

On October 10, 2007, SABMiller and Molson Coors agreed to combine their U.S. operations in a joint venture called MillerCoors. SABMiller owns 58% of the unit, which operates in the United States but not in Canada, where Molson Coors is strongest. Molson Coors owns 42% of the joint venture. However, the companies have equal voting power.[3][4]

Current brands[edit]

Miller family[edit]

Miller Genuine Draft

Retired brands[edit]


Hamm's Family[edit]

The Miller Brewery complex in Milwaukee, WI

Miller bought the rights to the Hamm's Brewery brands.

Plank Road Brewery Family[edit]

This division is named for the 19th-century name for west State Street in Milwaukee (formerly known for its full length outside of Milwaukee as the Watertown Plank Road), where the main Miller brewery has been located since its founding.

Sponsorship[edit]

Miller has been a motorsport sponsor since the 1980s. In the CART World Series, the company has sponsored drivers such as Al Unser (1984), Danny Sullivan (1985-1989, 1991), Roberto Guerrero (1990), Bobby Rahal (1992-1998) and Kenny Bräck (2003). It also sponsored the Miller 200 race at Mid-Ohio.

In NASCAR Cup Series, Miller has sponsored Rusty Wallace from 1990 to 2005, Kurt Busch from 2006 to 2010, and Brad Keselowski since 2011. Keselowski won the 2012 NASCAR Sprint Cup Series. Also, the company has sponsored the Miller High Life 500, Miller 500, Miller High Life 400, Miller 400, Miller 300, Miller 200 and Miller 150 races.

In NHRA, Larry Dixon was sponsored by Miller for several years.

References[edit]

  1. ^ "Miller dives into caffeinated drinks with $215 million deal". Houston Chronicle. Retrieved 2014-06-23. 
  2. ^ Chicago Tribune
  3. ^ "Coors, Miller in U.S. Venture"
  4. ^ "Molson Coors and SABMiller merge U.S. operations". www.canada.com. Archived from the original on July 21, 2010. Retrieved 2009-09-26. 
  5. ^ a b c d e f g h "Beer Nutrition Facts and Codes". MillerCoors. Retrieved 2012-10-30. 
  6. ^ Business Insider BEFORE AND AFTER: Miller Genuine Draft 64 Has A New Logo—And A New Name Mar. 27, 2012
  7. ^ Reuters MGD 64...As Light As It Gets Both Budweiser Select 55 and Miller MGD 64 have less food energy because of their lower alcohol content. Select 55 contains 2.4% ABV and MGD 64 has 2.8%. By comparison, most beer has around 5% ABV. Feb. 29, 2008
  8. ^ http://www.slate.com/id/2127699/
  9. ^ "Miller Chill makeover squeezes in more lime flavor - JSOnline". www.jsonline.com. Retrieved 2009-03-01. 
  10. ^ http://www.jsonline.com/watch/?watch=1&date=10/11/2006&id=12634

External links[edit]