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Drexler is often credited with Gap's meteoric rise during the 1990s. Until then Gap had been a relatively small chain selling private and public brands. Under Drexler the company made a dramatic shift to private brand merchandise and expanded rapidly to become an iconic part of 90s pop culture. Television advertisements featuring young models and catchy music such as "Mellow Yellow" and "Dress Me Up In Your Love" came to epitomize the relaxed American casual look that defined the Gap brand.
The J.Crew Group, an American clothing and accessories retailer based in New York City, founded in 1983 with the launch of its catalog and expanded into brick-and-mortar retailing in 1989 with its first store at the South Street Seaport in New York City. J. Crew quickly hired Drexler after his abrupt departure from Gap. Drexler has sought in his role of CEO to reposition the J. Crew brand as a truly upscale boutique. What was once a moderately priced, American, dressy-casual brand is quickly becoming an upscale, dressy-vintage American brand with "frills included".