Mike and Ike are oblong, fruit-flavored, chewy candies that come in several colors and varieties including: cherry, orange, lime, lemon and strawberry. Each candy has 7 calories, 0 grams of fat and approximately 1 gram of sugar (one-quarter of a teaspoon). The candy is kosher and gluten-free.
They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.
Mike and Ike candies
Just Born produces several varieties of Mike and Ikes including:
LEM AND MEL (Lemon and watermelon) flavor (launched 1991)
CHERRI AND BUBB (Cherry and bubble gum) flavor (launched 1989)
STRAWBANA (launched 1991)
Mike and Ike - Srawberries n' cream (launched 2000)
Mike and Ike - Oranges n' cream (launched 2000)
Mike and Ike Valentines Mix (Seasonal)
Mike and Ike Mummy's Mix (Seasonal)
There are also seasonal versions of these products in which the Mike and Ike flavors are formed as Jelly Beans. The candy has become available in the United Kingdom.
In April 2012, the company announced a new ad campaign based on the premise that the characters of Mike and Ike are "splitting up" due to "creative differences"; boxes of the candy showed one or the other name scratched out. The development is intended to capture the interest of younger consumers. In 2013 the company announced Mike and Ike would reunite. In addition to a redesigned logo, the media campaign also featured a movie style trailer which appeared in national cable TV commercials in June of 2013. The whole campaign was a product of Nail Communications, based in Providence, RI.