Mike and Ike are oblong fruit-flavored chewy candies that come in several colors and varieties, including cherry, orange, lime, lemon, and strawberry. Each candy has 7 calories, 0 grams of fat, and approximately 1 gram of sugar. The candy is kosher and gluten-free.
They are similar to Hot Tamales, another candy introduced by the same manufacturer in 1950, though they are not spicy.
Mike and Ike candies
Just Born produces several varieties of Mike and Ikes, including:
Lem and Mel (Lemon and watermelon) flavor (launched 1991)
Cherri and Bubb (Cherry and bubble gum) flavor (launched 1989)
Strawbana (launched 1991)
Mike and Ike – Srawberries n' Cream (launched 2000)
Mike and Ike – Oranges n' Cream (launched 2000)
Mike and Ike Valentines Mix (Seasonal)
Mike and Ike Mummy's Mix (Seasonal)
There are also seasonal versions in which the Mike and Ike flavors are formed as jelly beans. The candy is available in the United Kingdom.
In April 2012, the ran an ad campaign based on the premise that Mike and Ike were "splitting up" due to "creative differences"; the packaging showed one or the other name scratched out. The campaign was intended to capture the interest of younger consumers. In 2013 the company announced Mike and Ike would reunite. In addition to a redesigned logo, the media campaign featured a movie style trailer commercial first seen in June 2013. The whole campaign was a product of Nail Communications, based in Providence, RI.