Although intended for consumption in Mexico, Mexican Coke has become popular in the United States because of a flavor that fans call "a lot more natural tasting". While many believe the primary difference in flavor between Mexican Coke and the American Coca Cola recipe is that Mexican Coke is sweetened using cane sugar as opposed to high-fructose corn syrup, a scientific analysis of Mexican Coke found no sucrose (standard sugar) in its sample of Mexican Coke, but instead found fructose and glucose levels similar to other soft drinks sweetened with high-fructose corn syrup. Coca-Cola claims that Mexican Coke exported to the United States is made with cane sugar, while some bottlers may use high-fructose corn syrup for drinks intended for sale in Mexico.
Coca-Cola opened its first bottling franchise in Mexico, in the 1920s with Grupo Tampico, and then Grupo ARMA.
In taste tests, tasters have noted that the Mexican Coke has "a more complex flavor with an ineffable spicy and herbal note", and that it contained something "that darkly hinted at root beer or old-fashioned sarsaparilla candies". Some have suggested that the flavor resembles that of the kola nut.
Mexican Coke is bottled in a thick 355 mL or 500 mL glass bottle, which some have described in contrast to the American Coke plastic bottles as being "more elegant, with a pleasingly nostalgic shape". Instead of having a vinyl label wrapped around plastic, an enamel label is painted directly on the glass bottle. Some exporters of Mexican Coke include a small paper sticker attached to meet the requirements of U.S. nutritional facts labelling and to add their contact information.
^James R. Davis, Adelaide B. Davis Effective training strategies 1998 p312 "The first Coca-Cola bottling company in Mexico, Grupo Tampico, with eighty-three years of history, operates a series of gas stations, computer stores, automotive retailers, hotels, and radio stations, and they still distribute Coca-Cola"
^Leendert Andrew de Bell Globalization, regional development and local response 2005 p68 "Starting out in the late 1920s as a small factory for ice cream and soft drinks, the company acquired one of Mexico's first franchises to bottle soft drinks under license of the Coca-Cola Company in the 1930s. In the following decades, operations ..."