Mental floss

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mental_floss
EditorJessanne Collins[1]
CategoriesTrivia/Entertainment
FrequencyNine issues per year
PublisherMichael Wolfe
First issueMay 2001
CompanyMental Floss, LLC (Dennis Publishing)
CountryUnited States
Based inBirmingham, Alabama
LanguageEnglish
Websitementalfloss.com
ISSN1543-4702
 
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mental_floss
EditorJessanne Collins[1]
CategoriesTrivia/Entertainment
FrequencyNine issues per year
PublisherMichael Wolfe
First issueMay 2001
CompanyMental Floss, LLC (Dennis Publishing)
CountryUnited States
Based inBirmingham, Alabama
LanguageEnglish
Websitementalfloss.com
ISSN1543-4702

Mental Floss (stylized mental_floss) is an American magazine that presents facts and trivia in a humorous way. It is published eight times a year. MentalFloss.com hosts a popular blog, which presents additional trivia, features and interesting news articles. The magazine has a circulation of 160,000, while the website attracts nearly 8 million users a month. [2][3]

Launched in Birmingham, Alabama in 2001,[4] the company has additional offices in Midtown Manhattan and Chesterland, Ohio (in suburban Cleveland). The magazine has more than 100,000 subscribers in over 17 countries.[5] The publication also has been included in Inc. magazine's list of the 5,000 fastest growing private companies.[6]

The magazine frequently publishes books and sells humorous T-shirts. It also developed a licensed trivia board game called Split Decision, similar to Trivial Pursuit. Its online store sells quirky home and office supplies, games and toys.

Dennis Publishing bought the magazine in 2011.

Origin[edit]

The magazine was co-founded by William E. Pearson and Mangesh Hattikudur while they were students at Duke University. According to the Mental Floss website, the idea came from conversations in the Duke cafeteria about the need for an entertaining educational magazine.[7] According to Hattikudur, they wanted to emulate the lectures of some of their favorite professors while maintaining their enthusiasm.[8]

Later, Pearson met with president of Duke University, who loved the idea, but disliked the name. The first published issue, known as the "Campus Edition," was published in spring 2000, distributing 3,000 issues.

The founders spent much of their first year looking for investors and staff members while raising funds to publish the first issue, which was released in May 2001. Over the following summer, 8,000 copies were distributed, and 60% sold out on newsstands.[9]

Notable contributors[edit]

Magazine sections[edit]

Each issue of Mental Floss magazine is divided into the following sections:

Recurring themes[edit]

Every year, Mental Floss publishes one "Ten Issue." It usually features lists of ten things focusing on subjects like: "Ten Most Forgettable Presidents," or "Ten Famous Monkeys in Science."[11]

Recurring blog categories[edit]

Merchandise[edit]

Mental Floss sells merchandise through its online store and its retail store in Chesterland, Ohio.

Books[edit]

Media coverage and awards[edit]

Mental Floss has been covered by magazines and newspapers such as Reader's Digest, Los Angeles Times, CNN.com, Atlanta Journal-Constitution, Entertainment Weekly, Newsweek, Dallas Morning News, The Wall Street Journal, New York Times and the Washington Post.[12] Other media coverage includes:

References[edit]

  1. ^ Top Editor at Mental Floss Has Some Spicy Credentials
  2. ^ http://digiday.com/publishers/mental-floss-native/
  3. ^ http://mentalfloss.com/article/54251/mentalfloss-hiring
  4. ^ Press Release describing magazine launch
  5. ^ Cleveland.com "Ohio couple share in the fun as Mental Floss magazine executives"
  6. ^ The News Herald "Folks behind mental_floss open retail store in Chester Township"
  7. ^ mental_floss About page
  8. ^ Cleveland.com "Ohio couple share in the fun as Mental Floss magazine executives"
  9. ^ See Mental Floss Volume 5, issue 6, page 8.
  10. ^ What is mental_floss?
  11. ^ See Mental Floss volume 4, issue 3.
  12. ^ MentalFloss.com Press Room
  13. ^ Chicago Tribune "Our 50 Favorite Magazines"
  14. ^ PC World "100 Blogs We Love"
  15. ^ Inc. Magazine "30 Under 30: America's Coolest Young Entrepreneurs"
  16. ^ Digiday "Our 50 Favorite Magazines"
  17. ^ http://techland.time.com/2013/03/25/140-best-twitter-feeds-of-2013/slide/mental-floss/
  18. ^ http://winners.webbyawards.com/2013/web/general-website/blog-cultural
  19. ^ http://www.magazine.org/about-asme/pressroom/asme-press-releases/asme/national-magazine-awards-2013-finalists-announced
  20. ^ http://www.forbes.com/pictures/lml45egfid/mental-floss/

External links[edit]