Meatless Monday

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Meatless Monday is an international campaign that encourages people to not eat meat on Mondays to improve their health and the health of the planet.

Meatless Monday is a non-profit initiative of The Monday Campaigns Inc. in association with the Johns Hopkins Bloomberg School of Public Health Center for a Livable Future. Meatless Monday was founded in 2003 by marketing professional Sid Lerner. The program follows the nutrition guidelines developed by the USDA.[1] Meatless Monday is part of the Healthy Monday initiative.[2] Healthy Monday encourages Americans to make healthier decisions at the start of every week. Other Healthy Monday campaigns include: The Kids Cook Monday, Monday 2000, Quit and Stay Quit Monday, Move it Monday, The Monday Mile, and others.

Meatless Monday focuses its initiative on Mondays for multiple reasons. Friday is traditionally already a meat-free day among Catholics and Orthodox. Monday is typically the beginning of the work week, the day when individuals settle back into their weekly routine. Unhealthy habits that prevailed over the weekend can be forgotten and replaced by positive choices.[3] A weekly reminder to restart healthy habits also encourages success. A 2009 trial published in the American Journal of Preventative Medicine provided individuals with weekly health prompts and encouragement. Approximately two thirds of participants responded with improvements in their overall health, eating habits and physical activity levels.[4]

History[edit]

During World War I, the United States Food Administration (USFA) urged families to reduce consumption of key staples to help the war effort. Conserving food would support U.S. troops as well as feed populations in Europe where food production and distribution had been disrupted by war. To encourage voluntary rationing, the USFA created the slogan “Food Will Win the War” and coined the terms "Meatless Monday" and "Wheatless Wednesday” to remind Americans to reduce intake of those products.[5]

Herbert Hoover was the head of the Food Administration as well as the American Relief Association during Woodrow Wilson's presidency, and played a key role implementing the campaign, which was one of Hoover’s many attempts to encourage volunteerism and sacrifice among Americans during the war. The USFA provided a wide variety of materials in addition to advertising, including recipe books and menus found in magazines, newspapers and government-sponsored pamphlets.[6]

The campaign returned with the onset of World War II, calling upon women on the home front to play a role in supporting the war effort. During this time, meat was being rationed, along with other commodities like sugar and gasoline.[7]

Meatless Monday was restarted in 2003 as a public health awareness program. The campaign was endorsed by the Center for a Livable Future (a division of the Johns Hopkins Bloomberg School of Public Health) as well as over 20 public health schools. In April 2009, Meatless Monday launched an informational video noting the effects of meat consumption on climate change.

Meatless Monday is based in the United States, but meatless days (Monday in particular) are gaining popularity worldwide. Meat-free Mondays exist in the United Kingdom both as an advertising campaign for Goodlife Foods and as an environmental campaign.[8] On June 15, 2009 Paul McCartney and his daughters Stella and Mary launched a Meat-free Monday campaign with an official website. In October 2009, Meatless Monday was launched in São Paulo with government support by the Brazilian Vegetarian Society.[9] In December 2009, Meatless Mondays launched in Australia.[10]

In May 2009, the city of Ghent, Belgium became the first city with 'official' weekly vegetarian days. Veggie Thursday (or "Donderdag Veggiedag” in Dutch) was created by the Ethical Vegetarian Alternative, an organization partially funded by the Flemish government.[11] Israeli magazine Al Hashulchan (On the Table) introduced the Sheni Tzimchoni (Vegetarian Monday) initiative in June 2009. Dozens of Israel’s top restaurants will create innovative meatless meals on Mondays throughout July and August 2009.[12] On April 6, 2010, San Francisco became the first US city to officially declare Mondays to be "meat free", calling it their Vegetarian Day. Several other countries have meat-free days as well, including Canada.[13]

In March 2012, the Government of Croatia also supported the initiative, excluding meat from the menu of the Ministry of Environment and Nature Protection on Mondays.

Opposition[edit]

An attempt by the Greens in Brighton, UK, to initiate Meat-Free Mondays, thereby stopping the local council cafeteria selling any meat based foods, was halted after opposition from council workers.[14]

Press timeline[edit]

In April 2009 Pollan expressed the need for Americans to reduce meat consumption on The Oprah Winfrey Show: "even one meatless day a week—a Meatless Monday, which is what we do in our household—if everybody in America did that, that would be the equivalent of taking 20 million mid-size sedans off the road."[20]

See also[edit]

References[edit]

  1. ^ "United States Department of Agriculture - Home". MyPyramid.gov. 2010-03-24. Retrieved 2010-05-05. 
  2. ^ "Healthy Monday". Healthy Monday. Retrieved 2010-05-05. 
  3. ^ [1][dead link]
  4. ^ Colliver, Victoria (2009-05-19). "Trial: E-nagging can increase healthy activity". Sfgate.com. Retrieved 2010-05-05. 
  5. ^ "Wheatless Wednesdays". Hoover Museum - Digital Archives. Retrieved December 31, 2011. 
  6. ^ http://exhibits.mannlib.cornell.edu/meatlesswheatless/images/large/Foods%20That%20Will%20Win%20115.jpg
  7. ^ "World War II Rationing". U-s-history.com. Retrieved 2010-05-05. 
  8. ^ "Goodlife Vegetarian Foods: Home Page". Goodlife.co.uk. Retrieved 2010-05-05. 
  9. ^ sem Carne
  10. ^ "Meatless Mondays Australia". Meatless Mondays Australia. 2010-04-26. Retrieved 2010-05-05. 
  11. ^ "Actueel • EVA, verleidelijk vegetarisch". Vegetarisme.be. 2010-04-05. Retrieved 2010-05-05. 
  12. ^ "על השולחן - בישול, אוכל, מתכונים". Hashulchan.co.il. Retrieved 2010-05-05. 
  13. ^ "Meatless Monday". 
  14. ^ "Brighton and Hove binmen get "meat-free Monday" the chop". Brighton Argus. 2011-07-28. Retrieved 2011-09-03. ,/
  15. ^ "Month of Menus at WomansDay.com - Daily Recipes and Shopping List". Womansday.com. Retrieved 2010-05-05. 
  16. ^ Kim ODonnel. "A Mighty Appetite Archive by Category". Voices.washingtonpost.com. Retrieved 2010-05-05. 
  17. ^ "The Face on Your Plate: The Truth About Food (9780393065954): Jeffrey Moussaieff Masson: Books". Amazon.com. Retrieved 2010-05-05. 
  18. ^ "Jeffrey Moussaieff Masson: Books, Biography, Blog, Audiobooks, Kindle". Amazon.com. Retrieved 2010-05-05. 
  19. ^ Huffington Post http://www.huffingtonpost.com/searchG/?cx=partner-pub-3264687723376607%3Atlvacw-gkue&cof=FORID%3A11&ie=ISO-8859-1&q=meatless+monday&sa.x=0&sa.y=0&sa=Search#1414 |url= missing title (help). 
  20. ^ "Michael Pollan - Omnivore's Dilemma - Environment and Food". Oprah.com. 2009-04-22. Retrieved 2010-05-05. 
  21. ^ Carson, Carole. "Fat 2 Fit". Aarp.org. Retrieved 2010-05-05. 
  22. ^ http://www.foodincmovie.com/img/downloads/food_inc_5x7_v3.jpg
  23. ^ "Healthy dinner recipes with nutrition facts". Nutritiondata.com. Retrieved 2010-05-05. 
  24. ^ "|||| Ellen Kanner ||||". Ellen-ink.com. Retrieved 2010-05-05. 
  25. ^ "Eat Hearty, Local". Baltimore Sun. 2009-09-24. Retrieved 2010-05-05. 
  26. ^ "Baltimore City Public Schools Honored for Healthy Menu". Jhsph.edu. 2009-09-29. Retrieved 2010-05-05. 
  27. ^ [2][dead link]
  28. ^ [3][dead link]
  29. ^ Christ, Lindsey (March 1, 2010). "Manhattan School Cuts The Fat; Urges Others To Join". NY1. Retrieved December 31, 2011. 
  30. ^ a b Tyler, Carolyn (April 7, 2010). "San Francisco supervisors approve meat-free Mondays". KGO-TV. Retrieved December 31, 2011. 
  31. ^ "10 Things I Hate About You: "Meat is Murder" episode". ABC Family. Retrieved December 31, 2011. 
  32. ^ Elam, Chris (May 3, 2010). "Meatless Mondays: Even Mario Batali's Doing It". Huffington Post. Retrieved December 31, 2011. 
  33. ^ Black, Jane (2010-05-19). "Meatless Mondays, a movement that has legs". The Washington Post. 
  34. ^ "Healthy Monday Tip - Fox News Video - Fox News". Fox News. 2010-09-29. 
  35. ^ Aubrey, Allison (August 9, 2010). "Campaign Aims To Make Meatless Mondays Hip". NPR. Retrieved December 31, 2011. 
  36. ^ Stein, Joel (2010-08-23). "Where's The Beet?". Time. 
  37. ^ "Andrew Freeman & Co. reveals 2011 hospitality trends". Hotel and Motel Management. October 26, 2010. 
  38. ^ http://www.sodexousa.com/usen/newsroom/press/press11/meatlessmonday.asp.  Missing or empty |title= (help)
  39. ^ http://www.prnewswire.com/news-releases/sodexo-more-than-triples-reach-of-its-meatless-monday-offer-120055684.html.  Missing or empty |title= (help)
  40. ^ http://www.oprah.com/oprahshow/Oprah-Goes-Vegan-Video/topic/oprahshow.  Missing or empty |title= (help)
  41. ^ http://www.sustainablefoodnews.com/story.php?news_id=11948.  Missing or empty |title= (help)
  42. ^ http://www.meatlessmonday.com/aspen-co-the-nation%E2%80%99s-first-meatless-monday-community/.  Missing or empty |title= (help)
  43. ^ http://www.aspentimes.com/article/20110605/NEWS/110609905.  Missing or empty |title= (help)
  44. ^ http://www.meatlessmonday.com/we%E2%80%99ve-reached-50-national-awareness/.  Missing or empty |title= (help)
  45. ^ Lowery, Wesley (2012-11-12). "City Council asks L.A. residents to go 'meatless' on Mondays". Los Angeles Times (Los Angeles, CA). Retrieved 2012-11-12. 
  46. ^ "Meatless Mondays". LACityClerk Connect. 2012-11-09. Retrieved 2012-11-12. 

External links[edit]