McLoughlin Bros., Inc. was a New York publishing firm active between 1828 and 1920. The company was a pioneer in color printing technologies in children's books. The company specialized in retellings or bowdlerizations of classic stories for children. The artistic and commercial roots of the McLoughlin firm were first developed by John McLoughlin, Jr. (1827–1905) who made his younger brother Edmund McLoughlin (1833 or 4-1889) a partner in 1855. By 1886, the firm published a wide range of items, including cheap chapbooks, large folio picture books, linen books, puzzles, games and paper dolls. Many of the earliest and most valuable board games in America were produced by McLoughlin Brothers of New York. In 1920 the corporation was sold to Milton Bradley & Company. McLoughlin ceased game production at this time, but continued publishing their picture books.
^Frontispiece, such as it is, of The Easy To Read Story Book