MAVTV

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MavTV
MavTV.PNG
LaunchedOctober 1, 2004
Owned byLucas Oil
Picture format480i (SDTV)
1080i (HDTV)
SloganAmerican Real
CountryUnited States
Broadcast areaNational
HeadquartersCorona, California
Websitemavtv.com
Availability
Satellite
Dish NetworkChannel 361
(HD Only)
Cable
Available on select cable systemsCheck local listings
Verizon FiOSChannel 318 (SD)
Channel 598 (HD)
 
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MavTV
MavTV.PNG
LaunchedOctober 1, 2004
Owned byLucas Oil
Picture format480i (SDTV)
1080i (HDTV)
SloganAmerican Real
CountryUnited States
Broadcast areaNational
HeadquartersCorona, California
Websitemavtv.com
Availability
Satellite
Dish NetworkChannel 361
(HD Only)
Cable
Available on select cable systemsCheck local listings
Verizon FiOSChannel 318 (SD)
Channel 598 (HD)

MAVTV is a digital cable channel, focused towards what the network's management claims is an "action-oriented family audience", featuring films, motorsports, and other acquired series programming.

Contents

History

MavTV launched on October 1, 2004 based out of Atlanta with distribution limited to select cable companies, with the name a shortening of Maverick Television. It can be found in the US on Verizon FiOS, Cablevision (iO), Charter Communications, GCI in Alaska, select cable systems within the Caribbean Co-op, Comcast, Time Warner Cable, Dish Network, and C-Band Satellite. MavTV was added to the Dish Network lineup on May 8, 2009 as a high-definition channel available in their Platinum HD package on Channel 361.

The network was privately held and founded by four former executives from Showtime Networks -- Steve Severn, Steve Smith, Doug Jost, Rob Stevens.

The channel does not have any connections to Mark Cuban, owner of the similarly named Dallas Mavericks, nor the HDNet networks.

Purchase by Lucas Oil and change of programming direction

In October 2011, longtime partner lubricants company Lucas Oil purchased MavTV; the company had provided and sponsored most of the network's motorsports rights even before their purchase, and the network was likely to go dark without the purchase as programming rights had deteriorated towards barter programming and heavy repeats of library content. The network was quickly reformatted away by the new management from a completely male focus featuring lowbrow comedies, low-tier male targeting programming and Canadian content dramas with low cost purchase rights, and late night shows featuring women in bikini shoots towards a general family programming direction.

On July 4, 2012, Lucas rebranded the network, keeping the MAVTV name (now all capitalized), but with the MAV initials standing for "Movies, Action, and Variety" with the addition of films and more concert programming to the schedule, and a gradual drawdown of racing-related programming to a smaller, yet important part of the schedule to maintain its cable carriage mainly among digital sports tiers, including the Lucas Oil Off Road Racing Series and the Lucas Oil Pro Pulling League.

Past programming

The network added a full HD feed in the 3rd quarter of 2008 to complement the standard 24/7 lineup; the 480i SDTV network is optimized for widescreen television sets in full mode to provide a full widescreen experience. MavTV also produces and carries a large library of native 1080i HD series.

Before Lucas Oil took over full management of the network, MavTV carried programming such as the second season of Rad Girls, SpeedFreaks, Women's Flat Track Roller Derby, American Tailgater, AMA Motorcycle Racing, Wrestlicious TakeDown, Ultimate Combat Experience, Bikini AllStars and Best of the Best. In addition, MavTV presented a documentaries slanted only towards men, entitled Manumentaries. Except for existing Lucas Oil programming and the AMA, none of this programming currently remains on the network's schedule.

Sports deals

In 2007, MavTV struck a deal with the Women's Flat Track Derby Association to broadcast two of the three roller derby finals—the Eastern Regional Tournament (Heartland Havoc, which was broadcast as a series of one-hour weekly episodes)[1] and the National Championships (Texas Shootout).[2]

MavTV contracted with the auto racing sanctioning body, the Automobile Racing Club of America, to air at least 6 races in 2008, including both 100 mile dirt races at the Illinois State Fairgrounds in Springfield, and the Southern Illinois State Fairgrounds in DuQuoin.[3][dated info] SpeedFreaks hosts Kenny Sargent and Crash Gladys also appeared on episodes of the Lucas Motorsports hour.

MavTV sponsored the MAVTV 500, the final race in the 2012 season of the IndyCar Series, which took place at the Auto Club Speedway in Fontana, California.

Movie deals

On April 27, 2010, MavTV signed a deal with Sony Pictures giving them access to select titles from Sony's film library. The deal is part of MavTV's programming strategy which will see the schedule expanded to include Hollywood blockbuster films.[4] The network added films from the Warner Bros. library in July 2012.

References

External links