The phrase Maui nō ka ʻoi means "Maui is the best" in the Hawaiian language. Maui Nō Ka ʻOi Magazine features stories relating to the culture, art, dining, environmental issues, current events, recreational activities, and local businesses within Maui County. The magazine is marketed at newsstands across the United States and by subscription, and is distributed as an in-room amenity in resorts.
On its website, Maui Nō Ka ʻOi Magazine maintains web-exclusive content and archives which include back issues going back as far as Spring 2002.
The magazine annually sponsors the ʻAipono Awards, reader's choice restaurant awards. A special industry-only ballot goes out to chefs for "Chef of the Year".
Maui Nō Ka ʻOi has a circulation of 25,000 and an estimated readership of 1.44 annually. The magazine has received numerous awards for its feature stories, photography, and design.