Nathaniel "Magnificent" Montague (born 1928), is an American R&Bdisc jockey notable not only for the soul music records he helped promote on KGFJLos Angeles and WWRLNew York City, but whose trademark catch-phrase, "Burn, baby! Burn!" became the rallying cry of the 1965 Watts riots. Following criticism that his trademark phrase had inadvertently stirred up rioters, Montague advocated non-violence and urged young listeners to pursue their educations, coining the new phrase "Learn, baby! Learn!"