Maggi

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Maggi
TypeAktiengesellschaft; subsidiary of Nestlé
IndustryFood
Founded1890
Founder(s)Julius Maggi
HeadquartersCham, Switzerland
Key peopleAlain Pedersen
Websitemaggi.ch
 
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Maggi
TypeAktiengesellschaft; subsidiary of Nestlé
IndustryFood
Founded1890
Founder(s)Julius Maggi
HeadquartersCham, Switzerland
Key peopleAlain Pedersen
Websitemaggi.ch
A bottle of Polish Maggi sauce.

Maggi (German pronunciation: [ˈmaɡi] or, in Switzerland, [ˈmadʒi]) is a Nestlé brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles.

Origins[edit]

The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.

Maggi seasoning sauce[edit]

In parts of China, Vietnam, Thailand, Taiwan, the Philippines, Singapore, Pakistan, Mexico, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovakia, Slovenia, Poland and France, "Maggi" is still synonymous with the brand's "Maggi-Würze" (Maggi seasoning sauce) (in Spain and Mexico, it is sold under the name Jugo), a dark, hydrolysed vegetable protein-based sauce which is very similar to East Asian soy sauce, except it does not actually contain soy.[1]

In Indonesia, Malaysia, the Philippines, Thailand and Vietnam, Maggi seasoning sauce is a popular condiment, and the bottles are familiar sights on tables in restaurants and homes.

Prior to the early 2000s, Maggi seasoning was an actual soy sauce, using soy and wheat as some of their ingredients, however a change in ingredients resulted in the omission of soy. It was introduced in 1886 as a cheap substitute for meat extract. It has since become a well-known part of everyday culinary culture in Switzerland, Austria and especially in Germany. It is also well known in Poland and the Netherlands. Maggi Würze has popularity in Serbia and Macedonia, despite not being officially available in those countries. Maggi is very popular in East Asia, Southeast Asia, and South Asia, where Maggi seasoning is used in many soups, stir-fries, marinades and as a dipping/topping sauce. Maggi seasoning is commonly used in Asia as a "soy sauce".

Cube[edit]

The bouillon cube or "Maggi cube", which was another meat substitute product, was introduced in 1908. Because chicken and beef broths are so common in the cuisines of many different countries, the company's products have a large worldwide market.

In West Africa and parts of the Middle East, Maggi cubes are used as part of the local cuisine. In Liberia, they are used as an application to the cut umbilical stump of newborn babies - 26% of newborn deaths in Liberia are due to infection, and inappropriate treatments such as Maggi cubes contribute to this.[2] Throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology. In the German, Dutch and Danish languages, lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or Da. maggiurt), because it tastes similar to Maggi sauce, although lovage is not present in the sauce.

Nestlé merger[edit]

In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A.

Today, Maggi is known throughout the world for its dry soups, seasoning sauce and instant noodle dishes. In New Zealand, Maggi Onion Soup mix is often combined with reduced cream to create an onion dip for potato chips that has come to be generally accepted as a Kiwi favorite.[3]

In India and Malaysia, Maggi instant noodles are a favorite for an anytime meal, from dorm rooms of colleges to late-night cooking in home kitchens. It is so popular that many people refer to instant noodles as 'Maggi'.

References[edit]

See also[edit]

External links[edit]