Logo TV

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Logo TV
Current Logo TV wordmark
LaunchedJune 30, 2005
Owned byViacom Media Networks (Viacom)
Picture format480i (SDTV)
1080i (HDTV)
SloganBeyond
CountryUnited States
LanguageEnglish
Broadcast areaNationwide (available in most areas)
HeadquartersNew York City, New York, United States
Formerly calledLogo (2005–2012)
Sister channel(s)BET, CMT, Comedy Central, MTV, MTV2, Tr3́s, mtvU, Nickelodeon, Nick Jr., Nicktoons, Spike, TeenNick, TV Land, VH1
Websitewww.logotv.com
Availability
Satellite
DirecTVChannel 272 (SD)
Channel 1272 On Demand HD
Dish NetworkChannel 373 (HD only)
Cable
Available on most cable providersCheck local listings for channel
 
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Logo TV
Current Logo TV wordmark
LaunchedJune 30, 2005
Owned byViacom Media Networks (Viacom)
Picture format480i (SDTV)
1080i (HDTV)
SloganBeyond
CountryUnited States
LanguageEnglish
Broadcast areaNationwide (available in most areas)
HeadquartersNew York City, New York, United States
Formerly calledLogo (2005–2012)
Sister channel(s)BET, CMT, Comedy Central, MTV, MTV2, Tr3́s, mtvU, Nickelodeon, Nick Jr., Nicktoons, Spike, TeenNick, TV Land, VH1
Websitewww.logotv.com
Availability
Satellite
DirecTVChannel 272 (SD)
Channel 1272 On Demand HD
Dish NetworkChannel 373 (HD only)
Cable
Available on most cable providersCheck local listings for channel

Logo TV is an American digital cable and satellite television channel that is owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel focuses on lifestyle programming aimed primarily at lesbian, gay, bisexual, transgendered and questioning people. Day-to-day operations were handled by Lisa Sherman, who was executive vice president and general manager until her resignation in October, 2013.[1][2]

As of August 2013, approximately 52,204,000 American households (45.71% of households with television) receive Logo.[3]

Background[edit]

The channel launched on June 30, 2005 as simply Logo, as the first advertiser-supported commercial television channel in the United States geared towards the lesbian, gay, bisexual, and transgender (LGBT) community. It was founded by former MTV Executive Matt Farber. Its first president, Brian Graden, was named by Out Magazine as the 10th most powerful gay person in America in 2007.[4]

Logo TV wordmark used from 2005 to 2012.

The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an acronym.[5] The channel's website says:

We chose to name the channel "Logo" because we wanted a name that people could make their own and give it personal meaning. For us, the word logo is about identity, about being comfortable in your own skin. It's about being who you are.[6]

Logo struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia, Cablevision, Time Warner Cable of New York City, and RCN. A deal with Comcast[7] was reached after the launch date. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out and The Out Traveler magazines. Logo replaced VH1 Mega Hits in some markets when it was launched. On December 11, 2006, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets.[8] Logo became available on Dish Network in May 2009 (in HD only) as part of an add-on package[9] (Blockbuster @Home) along with 16 other HD channels for a $10 monthy fee.

Programming[edit]

Logo's programming was initially a blend of movies with gay themes, reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases. According to its website, "We're kind of big on fierce stuff, and that can mean a lot of things. Fiercely original programming to us means that in a perfect world everyone would be this interesting."[10] Some content originated from other Viacom properties including Comedy Central, MTV and VH1. In April 2011, Logo acquired the rights to air the British comedy series Absolutely Fabulous and co-produced the show's three revival specials during 2011 and 2012 with the BBC and BBC America.[11]

On February 21, 2012, Logo announced that it was shifting its programming strategy. Citing research that indicated that LGBT people were becoming increasingly less likely to prioritize highlighting their sexual orientation or identity, the channel entered into partnerships to produce programs that focused less on LGBT-specific interests and more on general cultural and lifestyle subjects.[12]

Multiplatform content and acquisitions[edit]

Online[edit]

Logo publishes a collection of websites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites.

Logo's first web site, LOGOonline.com, launched shortly before the channel debuted in June 2005. In 2006, Logo acquired three LGBT websites: 365gay.com (a site featuring news relevant to the LGBT community), AfterEllen.com (a site featuring news and commentary on bisexual and lesbian women in media and entertainment), and AfterElton.com (a site featuring news and commentary on bisexual and gay men in media and entertainment). In 2007, Logo acquired Downelink.com (a social networking site primarily targeted to LGBT people of color) for a reported $4.8 million, although the exact amount is unknown.

On March 22, 2006, Logo launched its second site, NewNowNext.com (a blog on pop culture news and trends). On May 29, 2007, Logo launched HappiestGayCouple.com (a site for fans of the series Rick & Steve). On August 2, 2007, Logo launched VisibleVote08.com (a site offering Logo's coverage of the 2008 U.S. Presidential election). On November 5, 2008, Logo launched the second phase of its site redesign. In summer 2009, Logo moved its flagship site to the LOGOtv.com domain name. On October 27, 2011, a redesigned NewNowNext.com was relaunched with a broader culture-and-style focus.

Wireless[edit]

In March 2007, Logo became available on wireless platforms on Verizon Wireless, Sprint, and Helio (which has since been absorbed into Virgin Mobile).

Downloads[edit]

As of September 2006, Logo has programming content available for download on iTunes, Amazon Unbox, and AOL Video. In December 2006, Logo began offering content for download on Wal-Mart's service. In February 2007, Logo also started publishing shows for download with BitTorrent [3]. In June 2007 and November 2008, Logo programming became available for download on Xbox LIVE and Zune Marketplace, respectively.

Video on demand[edit]

In September 2006, Logo launched a video on demand service featuring select programming content; it is available on cable providers Comcast, Cox Communications, Time Warner Cable and on Verizon FiOS. Logo programming has been available on the Roost service since the time of its official launch.

Theatrical[edit]

In early 2007, Puccini for Beginners became the first film released in theaters in conjunction with Logo. Their second film was released in 2008, a film version of the Noah's Arc television series entitled Noah's Arc: Jumping the Broom.

DVD[edit]

Podcasting[edit]

Logo offered several audio and video podcasts through the podcast section of the iTunes Store. At launch, the offering included audio and video podcasts for CBS News on Logo, Jason Bellini's Here & Now, Talking to Manatees, She Said What? and Wisecrack. On July 28, 2007, Logo launched a new audio podcast titled Oh God I'm Gay, which addresses spiritual issues for LGBT people. As of January 2011, archives of some of Logo's podcasts remain on the iTunes Store but none have been updated since 2009.

TV Ratings[edit]

See also[edit]


References[edit]

  1. ^ Lisa Sherman Named Executive Vice President, General Manager, Logo - Press Release - February 5, 2008 - Reuters.com
  2. ^ Logo General Manager Lisa Sherman Exits, Nellie Andreeva, Deadline Hollywood, October 7, 2013
  3. ^ Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Zap2it. Retrieved August 27, 2013. 
  4. ^ Oxfield, Jesse; Idov, Michael (March 4, 2007). "'Out' Ranks the Top 50 Gays; Anderson Is No. 2". New York. Retrieved June 28, 2007.
  5. ^ "MTV To Launch Gay Lesbian Cable Network". Exoticize My Fist (defunct). Archived from the original on March 16, 2008. Retrieved April 8, 2008. 
  6. ^ "Frequently Asked Questions". logonline.com. Retrieved April 8, 2008. 
  7. ^ [1].
  8. ^ [2][dead link]
  9. ^ Dish Network
  10. ^ "Logo TV Frequently Asked Questions". LogoTV.com. Archived from the original|archiveurl= requires |url= (help) on November 9, 2011. Retrieved November 9, 2011. 
  11. ^ "HitFix". HitFix.com. Archived from the original|archiveurl= requires |url= (help) on March 24, 2011. Retrieved March 24, 2011. 
  12. ^ Ayers, Dennis (2012-02-21). "Logo's Programming Shift and the Future of AfterElton". AfterElton.com. Retrieved 2012-11-08. 

External links[edit]