This is a
list of . Unilever brands Billion-euro brands [edit ]
Brands with annual sales of one billion euros or more:
[1 ] Food and beverages [edit ]
Ades or Adez — soya-based drinks Alsa — desserts and syrups Amino — dehydrated soup (Poland) Amora — French mayonnaise and dressings Annapurna — salt and wheat flour (India) Becel — also known as Flora/Promise; health-aware: margarine, spreads, cooking oil, milk, fermented milk Ben & Jerry's — ice cream Best Foods — mayonnaise, sandwich spreads, peanut butter and salad dressings BiFi — sausage-based snacks (The Netherlands — Germany — Belgium) Blue Band — family-aware: margarine, bread, cream alternatives Bovril — beef extract Breyers — ice cream Brooke Bond — tea Bru — instant coffee (India) Brummel & Brown — margarine Bushells — tea (Australia, New Zealand) Calvé — sauces, ketchup, mustard, mayonnaise, peanut butter Chicken Tonight — Wet sauces range (excl UK & IE) Choysa — tea, marketed mainly in Australia and New Zealand Colman's — mustard,condiments, packet sauces & OK Fruity Sauce Conimex — Asian spices (Netherlands) Continental — side dishes Country Crock — margarine Darko (Дарко) — ice cream (Bulgaria) Delma — margarine (Poland) Du Darfst — (Germany) Elmlea — Pourable artificial cream available in different varieties (UK) Fanacoa — Mayonnaise, mustard, ketchup (Argentina and for export to Latin America) Flora — margarine, light butter, jams Fruco — ketchup, mayonnaise and condiments Fudgsicle Heartbrand — ice cream (umbrella logo) Hellmann's — mayonnaise I Can't Believe It's Not Butter — margarine spread Imperial Margarine — margarine Jif Lemon & Lime Juice Kasia — margarine (Poland) Kecap Bango — soya sauce in Indonesia Kissan — Ketchups Squashes and Jams (India and Pakistan) Klondike — Ice cream sandwiches Knorr (Knorr-Suiza in Argentina) — sauces, stock cubes, ready-meals, meal kits, ready-soups, frozen food range Lady's Choice — mayonnaise, peanut butter and sandwich spreads (Philippines, Malaysia) Lan-Choo — tea (Australia/New Zealand) Lao Cai Seasoning Lipton — tea Lipton Ice Tea — ready-to-drink tea (partnership with PepsiCo) Lizano Sauce (Salsa Lizano) — Costa Rican condiment Lyons — tea (Ireland) Maille — French mustard Maizena — corn starch Marmite — yeast extract spread (except in Australia and New Zealand, called Our Mate) McCollins — tea ( Peru) Mrs. Filbert's — margarine (United States) Paddle pop — Ice cream (Australia, Indonesia, Malaysia [incorporated with Wall's]) Peperami — Sausage snacks Pfanni — Bavarian potato mixes PG Tips — tea (UK) Phase — cooking oil Planta — margarine Popsicle — Frozen treats Pot Noodle — cup noodles Promise — Becel/Flora Ragú — pasta sauces (Exl. UK & IE) Rama — margarine Red Rose Tea — tea (Canada) Royco — stock cubes, non-MSG stock (only in Indonesia) Saga — tea (Poland) Sana — Margarine (Turkey) Sariwangi — tea (Indonesia) Scottish Blend — tea Slim•Fast — diet products Slotts — mustard (Sweden) Stork margarine Streets (ice cream) (Australia/New Zealand) Sunce (Sun) — Mayonnaise (Serbia, Macedonia, Bosnia and Herzegovina, Montenegro) brand now discontinued, Sunce factory now produces Uniliver brand Knor Mayonnaise T2, a premium Australian tea business. Tortex — ketchup (Poland) Tulipan - margarine (Spain) Turun sinappi — mustard (Finland/Sweden) Unilever Food Solutions — professional markets (food service) Unox — soups, smoked sausages Vaqueiro — cooking margarine, cooking oil Wall's ice cream Wheel (detergent) Ice cream [edit ]
The Heartbrand logo accompanying various brands of Unilever
ice creams Unilever is the world's biggest ice cream manufacturer, with an annual turnover of €5 billion. With the exception of its U.S. brands [3 ] Popsicle, Klondike, Slim Fast ice cream, Breyers, Starbucks and Ben & Jerry's, the bulk of the company's ice cream business falls under its "Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Unilever currently operates eleven ice cream factories in Europe; the biggest include factories at Hellendoorn in The Netherlands, Heppenheim in Germany, Caivano in Italy, St. Dizier in France, Gloucester in the United Kingdom and Santa Iria de Azóia in Portugal.
The Heartbrand was launched in 1998 (and slightly modified in 2003) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing ("centralisation"). It is present in more than 40 countries.
Although the logo is common worldwide, each country retained the local brand name so as to keep the familiarity built over the years, one notable exception being Hungary where the previous Eskimo brand was replaced with Algida in 2003. [3 ]
Glidat Strauss received special permission from Unilever to export their brand of ice cream to the United States because of the strict kosher certification the products in Israel have. Under terms of the agreement, Strauss ice cream and krembo may be sold only in kosher supermarkets and import shops. It is distributed in North America by Dairy Delight, a subsidiary of Norman's Dairy.
Prior to the heart logo, each country could choose its own logo, although the most common one consisted of a blue circle with the local brand's name over a background of red and white stripes; second most common old logo, used by
Wall's in the UK and other countries, was a yellow logo with Wall's in blue text.
Unilever generally manufactures the same ice-cream with the same names, with rare occasions of regional availability, under different brands. Some of these ice-creams include Carte D'Or,
Cornetto, Magnum, Solero, Twister and Viennetta. Partial list of national brands variants of the Heartbrand [edit ]
Algida — Bulgaria, Czech Republic, Cyprus, Greece, Estonia, Hungary, Italy, Kosovo, Latvia, Lithuania, Republic of Macedonia, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey Bresler — Chile Cargills — Sri Lanka Eskimo — Austria Frigo — Spain Frisko — Denmark GB Glace — Finland, Norway, Sweden Glidat Strauss — Israel, United States Good Humor — Canada, Hong Kong, United States HB — Ireland Helados La Fuente — Colombia Holanda — Mexico, Central America Ingman Ice Cream — Nordic Countries Inmarko — Russia Kibon — Argentina, Brazil, Falkland Islands Kwality Wall's — Bhutan, Brunei, India, Nepal, Pakistan, Sri Lanka Langnese — Germany Lusso — Switzerland Miko — France Ola — Belgium, Luxembourg, Netherlands, South Africa Olá — Cape Verde, Macau, Portugal Pingüino — Ecuador Selecta — Comoros, Philippines, Tanzania Streets — Australia, New Zealand Swedish Glace Tio Rico — Venezuela Wall's — China, United Kingdom (Great Britain), Hong Kong, Indonesia, Malaysia, Pakistan, Singapore, Thailand, Vietnam Wall's HB — United Kingdom (Northern Ireland) 和路雪 (Walls) — China Home and personal care brands [4 ] [edit ]
Ala — laundry detergent (Argentina) Andrelon Aviance Cosmetics Axe — deodorant, shower gel, bodyspray ( Lynx in the UK, Ireland and Australasia) Ayush (India) Baba (East Europe) Badedas — Shower gels Biotex — laundry detergent Block & White — whitening lotion, soap and deodorant (Philippines, acquired from Tupperware Brands) Brilhante — laundry detergent (Brazil) Brisk-Hair Styling products for men (Southeast Asia, North America, All Regions, All Variants:Brisk Hairstyling Wetlook, Brisk Hairstyling Wetlook Extra Strong, Brisk Shampoo 2 in 1 For Men, Brisk Hairstyling Cream Antidandruff, Brisk Hair Cream) Brut — cologne, aftershave Brylcreem — hair styling products for men Caress — soap Cif — cleaning Citra (Women's Hand and Body Lotion, Beauty Soap, and Scrubs, Indonesia) Clear (hair care) — anti-dandruff, scalp care shampoo and conditioner (China, Southeast Asia, Australia, Romania, Pakistan, Poland, Hungary) Clinic — dandruff shampoo Close-Up — toothpaste Coccolino — softener (Poland, Hungary, Romania) Comfort Consort — Men hair care Cream Silk — conditioner (Philippines) Degree — deodorant DERO (Romania) Dimension (Indonesia & Malaysia) Domestos — bleach (Bulgaria, Poland, Czech Republic, Romania, Hungary, Spain, Germany, Italy, Israel, France, Turkey, Australia, Indonesia and the United Kingdom) Dove — skin, hair, and deodorant Dove Spa Dusch Das — shower gels Eskinol — women's facial care (Philippines, acquired from Tupperware Brands) Fair and Lovely — skin lightening product (available in India, Malaysia, Indonesia, Singapore, Brunei & Timor Leste) FDS — Skin care range Gessy (Brazil) — soaps Glorix (Netherlands) Good Morning — soap (Egypt) Impulse — deodorant & body spray Ioma Premium skin care range Just for me — Kids hair range Lakmé — Cosmetics Lever 2000 — soap Lifebuoy — soap (Malaysia, Singapore, Vietnam, Bangladesh, India, Pakistan, Indonesia, Australia) Lux — women's soap, shower gel, and lotions (Caress in the United States) Lynx — deodorant, men's Lysoform — home care (Italy) Master — men's facial care (Philippines, acquired from Tupperware Brands) Matey — children's bubble bath Minerva — laundry and dishwasher detergents (Brazil) Mist — soap (Egypt) Motions — Hair care Neutral — laundry detergent Noxzema — Skin care range Omo (South Africa, Norway) — laundry detergent Origins Organics — shampoo and conditioner Pears Transparent Soap Pepsodent — dental (outside of the United States) Persil (NL/DE/IE/UK/FR/NZ) Pond's Prodent — toothpaste Quix — dishwashing liquid (Chile) Q-Tips — cotton swabs Radox — Shower gels and Bubble Bath Range Rexona — deodorant Rinso Robijn — softener Sedal (known in Brazil as Seda) shampoo and conditioner Signal — toothpaste Simple— Skin/ body care range Skip — laundry detergent SR — toothpaste St Ives — Hand & body care Suave Sun — dishwasher Sunlight Sunsilk (Sedal in Latin America, Seda in Brazil) — shampoo and conditioner Sure Surf — laundry detergent Swan (defunct) Thermasilk — shampoo and conditioner Tholl — skin cure TIGI — shampoo and conditioner for hair salons [5 ] [6 ] Timotei — shampoo and conditioner Toni & Guy — Hair care range TRESemmé — Hair care range (Argentina, Australia, Brazil, Canada, Chile, Denmark, Finland, India, Indonesia, Mexico, Norway, New Zealand, Philippines, South Africa, Spain, Sweden, Thailand, United Kingdom and United States of America) Ultrex — dandruff shampoo (Greece) Vaseline body lotion, shower gel, deodorant (Vasenol in Portugal, Brazil, Italy, Spain and Mexico) Vibrance — shampoo and conditioner Vim (Bangladesh, Canada, India, Pakistan) Vinólia — soap (Brazil) Viso — laundry detergent ( Vietnam and Indonesia) White Beauty — skin lightening cream Williams — men's care VO5 — Hair care/styling Xedex zendium — toothpaste Zhonghua — toothpaste Zwitsal — Baby care range (Netherlands ) [7 ] References [edit ] ^ 2008 Annual Report and Accounts pp. 5–6. ^ "Blue Band, Rama". ^ a b "Unilever Heartbrand". Unilever . Retrieved 2006-09-08. ^ "Brands in action | Unilever Global". Unilever.com . Retrieved 2012-10-26. ^ "Unilever Completes TIGI Acquisition". GCI magazine. 14 April 2009. ^ "TIGI consumer site". ^ http://www.zwitsal.nl/article/detail/367883/missie-geschiedenis