Liquorland

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Liquorland
TypeSubsidiary
IndustryRetail
HeadquartersHawthorn East, Victoria,
Australia
Key peopleAndrew Charlton,[1] General Manager, Coles Liquor
ProductsLiquor
ParentWesfarmers
Websitewww.liquorland.com.au
 
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Liquorland
TypeSubsidiary
IndustryRetail
HeadquartersHawthorn East, Victoria,
Australia
Key peopleAndrew Charlton,[1] General Manager, Coles Liquor
ProductsLiquor
ParentWesfarmers
Websitewww.liquorland.com.au

Liquorland is an Australian liquor chain owned by Wesfarmers. Liquorland is one of three brands within Wesfarmers' Coles division.,[2] along with fine-wine focussed Vintage Cellars and the larger discount format First Choice Liquor. The chain comprises 629 stores as at December 2010.[3]

Most Liquorland outlets are adjacent to or within Coles Supermarkets, except in Queensland, where legislation disallows this practice. In order to maintain a presence, Liquorland operates the Spirit Hotel chain in Queensland, comprising 95 hotels as at December 2010.[3]

Sub-brands[edit]

Steamrail Brewing Company[edit]

In January 2013 Coles released a range of beers under the brand Steamrail Brewing Company.[4] The beers, 'Ghost of Eyre' Pale ale, 'Gold Digger' Golden Ale and 'Lucky Amber' Amber Ale, were stocked in First Choice Liquor and Liquorland outlets. All the bottles bear the company name, Steamrail Brewing, and the address of the Coles Supermarkets' headquarters - 800 Toorak Road, East Victoria.[5][6] Intellectual Property Australia records show that the owner of the trademark is Liquorland and the application for the Steamrail trademark was lodged on 11 October 2012.[7] The Steamrail Brewing Company range is brewed at the Asahi plant in Laverton, Victoria.[8]

References[edit]

  1. ^ "Tony Leon Leaves Coles Liquor". The Shout. Retrieved 3 May 2013. 
  2. ^ "Coles Division". Wesfarmers. Retrieved 3 January 2011. 
  3. ^ a b "Second Quarter Retail Sales Results". Wesfarmers Limited. 31 January 2011. Retrieved 31 January 2011. 
  4. ^ "CHOICE asks how Aussie is our craft beer?". Consumers Federation of Australia. 28 January 2014. Retrieved 21 July 2014. 
  5. ^ Atkinson, James (18 January 2013). "Coles launches Steamrail Brewing Co.". The Shout. The Intermedia Group. Retrieved 21 July 2014. 
  6. ^ Kirkegaard, Matt (6 February 2013). "Who is the Steamrial Brewing Company?". Retrieved 21 July 2014. 
  7. ^ "Steamrail Brewing Company - 1585668". Intellectual Property Australia. Retrieved 21 July 2014. 
  8. ^ "Craft Beer Sold as Local when Actually Imported Interstate". News.com.au. 11 May 2014. Retrieved 21 July 2014. 

External links[edit]