Liquorland is an Australian liquor chain owned by Wesfarmers. Liquorland is one of three brands within Wesfarmers' Coles division., along with fine-wine focussed Vintage Cellars and the larger discount format First Choice Liquor. The chain comprises 629 stores as at December 2010.
Most Liquorland outlets are adjacent to or within Coles Supermarkets, except in Queensland, where legislation disallows this practice. In order to maintain a presence, Liquorland operates the Spirit Hotel chain in Queensland, comprising 95 hotels as at December 2010.
Liquorland Express – drive-through and compact Liquorland stores
Liquorland Direct – Liquorland's online and mail/phone order business
Spirit Hotel Group – operates hotels in Queensland