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After gaining a degree in English Literature from St John's College, Cambridge, Potter's media career began in the BBC's New York news bureau, reviewing US film releases for BBC News 24. After a time teaching English in Prague, she moved to BBC Three, presenting entertainment news programme Liquid News, and then 60 Seconds and the main BBC Three News. Subsequently, in a move away from reporting, she presented the celebrity stock market show Celebdaq and hosted a behind the scenes show about BBC spy series, Spooks. 
As a business and consumer affairs specialist, she fronted two presenter-led documentaries for BBC Three's Outrageous Fortunes series, reporting from Japan, Hawaii, Dubai, South Africa, and the US.
Outside of the BBC, Potter has worked as an entertainment news reporter for The Sunday Times The Month DVD, Channel 4, Channel Five, freelanced for Channel 4 News and Euronews and made a series of short films for the charity Christian Aid.