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The son of a playwright, he attended an English school. By age 18 he immigrated to the United States via Vienna. Max enrolled at the New York Fashion Institute of Technology. He worked for the New York fashion house Tahari, and then Los Angeles-based Bis, a women’s sportswear firm.
Max started Max Studio in 1979. An upmarket fashion chain, Max Studio sells through department stores. It also has 46 of its own retail stores in the U.S. and another 50 in the Far East.
Max is married to a British model Yana Boyko.
In 2005 he bought Easton Neston in Northamptonshire, England from Lord Hesketh. He converted the 10,000 sq ft of the fire damaged Wren wing of the house, plus the out buildings which were the home of defunct Formula One team Hesketh Racing into a design studio. The remaining main house has become his English country home for six months of the year. The rest of the time is spent in California where the main design and distribution functions of his company are performed.