From Wikipedia, the free encyclopedia - View original article

Web addresswww.leapfish.com
SloganLiving The Web
Type of site
Metasearch engine
Available inEnglish
OwnerDotnext Inc.
LaunchedNovember 3, 2008
Alexa rank
Current statusNot active
Jump to: navigation, search
Web addresswww.leapfish.com
SloganLiving The Web
Type of site
Metasearch engine
Available inEnglish
OwnerDotnext Inc.
LaunchedNovember 3, 2008
Alexa rank
Current statusNot active

LeapFish.com was a search aggregator that retrieved results from other portals and search engines, including Google, Bing and Yahoo!, and also search engines of blogs, videos etc. It was a registered trademark of Dotnext Inc, launched on 3 November 2008.[2]

Mission and product concept[edit]

The Dotnext Inc incarnation of Leapfish based in Pleasanton focused on selling advertising via a telemarketing team consisting of 80 salespersons[3] that leveraged what it called a single experience for both searching and sharing traditional and real-time content.[4]


The LeapFish.com domain was originally home to a domain name appraisal service; this was purchased in 2008 and rebranded as a Meta Search Engine.[5]

Leapfish (the company) launched in November 2008[citation needed] and incorporated the top three search engines (Google, Yahoo!, Live Search) as well as other tools like YouTube, Amazon, and Yahoo! Answers.

Leapfish launched its last version in November 2009[citation needed]. The update included features such as traditional and real-time search, a customizable homepage, interactive widgets, and social media integration.[6]

As of February 12, 2012, the leapfish.com domain has been for sale.



The main LeapFish advertising programs allowed business owners to display a permanent advertisement on the top of the search results page. The ad space was granted by purchasing a keyword of the advertiser's choice.[21] The space was sold via aggressive telemarketing[22] with the promise that the space could be sold on at a potentially increased price at a later date.

Domain appraisal[edit]

Prior to its purchase by Dotnext Inc, LeapFish[23] was home to a domain name appraisal service. In addition to its search tools, the new LeapFish provided domain appraisals complemented with a scoring system.[24] In addition to appraisal values, LeapFish provided domain information such as Traffic Rankings and Unique Visitors from Compete.com.[25][26]


The Dotnext Inc incarnation of leapfish.com had a mixed reception from users of sitepoint forums, from bloggers and other regular web users.[27]

On February 3, 2009, the online blog TechCrunch posted evidence of LeapFish sales representatives intentionally abusing Google's pay-per-click model against potential customers.[28] Ben Behrouzi, the CEO of LeapFish's parent company, DotNext, confirmed the sales representative's actions, but announced that the representative was no longer employed by the company.[29][30]

The company has also been accused of astroturfing[31] and spamming.

As opposed to other search engines, such as Google or Yahoo which appear to favour web-based sales, Leapfish keywords are largely sold via an aggressive telemarketing operation[32][33] which has not been without friction with the online community.[34][35] The telemarketing team consists of 80 sales persons.[36][37]

The Better Business Bureau rated LeapFish "F" (its lowest possible rating) after receiving 20 separate complaints (some of which remain unresolved).[38] The Better Business Bureau recorded eight separate complaints about sales practices.[39]

See also[edit]


  1. ^ "Alexa Leapfish traffic results". Alexa. Retrieved 2010-04-05. 
  2. ^ http://www.killerstartups.com/Search/leapfish-com-back-from-the-dead
  3. ^ posted on November 20, 2008 (November 20, 2008). "Leapfish Launches Another Meta Search Engine No One Will Ever Use". TechCrunch. Retrieved October 20, 2011. 
  4. ^ http://www.leapfish.com/about/overview.aspx
  5. ^ http://www.killerstartups.com/Search/leapfish-com-back-from-the-dead
  6. ^ http://www.searchenginejournal.com/leapfish/14779/
  7. ^ http://bub.blicio.us/leapfish-making-comeback-with-real-time-search/
  8. ^ http://usatoday30.usatoday.com/tech/products/2009-11-03-real-time-search_N.htm
  9. ^ http://searchenginewatch.com/article/2065077/Did-Bing-Outsmart-Google-in-Their-Real-Time-Results-Strategy
  10. ^ posted on November 20, 2008 (November 20, 2008). "Leapfish Launches Another Meta Search Engine No One Will Ever Use". TechCrunch. Retrieved October 20, 2011. 
  11. ^ http://www.cio.com/article/521064/Real_Time_Search_5_Alternatives_to_Google_Bing
  12. ^ http://blog.leapfish.com/2010/01/27/leapfish%E2%84%A2-launches-customizable-homepages/
  13. ^ http://www.prnewswire.com/news-releases/leapfishtm-launches-free-customizable-homepages-with-twitter-and-facebook-apps-82801917.html
  14. ^ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116840
  15. ^ http://www.searchenginejournal.com/leapfish/14779/
  16. ^ http://www.mercurynews.com/ci_11465546?IADID=Search-www.mercurynews.com-www.mercurynews.com
  17. ^ http://www.crunchbase.com/company/leapfish
  18. ^ http://sageblogger.com/leapfish-affiliate-program-linking-payola/
  19. ^ http://affiliate-marketing-forums.5staraffiliateprograms.com/affiliate-program-announcements/17955-leapfish-pioneering-search-2-0-launches-lucrative-affiliate-program.html
  20. ^ http://www.flickr.com/photos/leapfish/3860678678/
  21. ^ http://www.leapfish.com/advertising/how-it-works.aspx
  22. ^ http://www.techcrunch.com/2009/02/03/the-leapfish-chronicles-admitting-to-click-fraud-is-an-interesting-business-model/
  23. ^ http://www.killerstartups.com/Search/leapfish-com-back-from-the-dead
  24. ^ http://www.marketwatch.com/news/story/leapfishcom-brings-back-popular-free/story.aspx?guid=%7B3B9E8EF1-D0DF-4618-BF69-69019C723421%7D&dist=msr_2
  25. ^ http://www.marketwatch.com/news/story/leapfishcom-brings-back-popular-free/story.aspx?guid=%7B3B9E8EF1-D0DF-4618-BF69-69019C723421%7D&dist=msr_2
  26. ^ http://blog.leapfish.com/2008/12/15/leapfish-free-domain-name-appraisal-tool-its-back/
  27. ^ http://www.sitepoint.com/forums/showthread.php?t=579037
  28. ^ http://www.techcrunch.com/2009/02/03/the-leapfish-chronicles-admitting-to-click-fraud-is-an-interesting-business-model/
  29. ^ http://benbehrouzi.org/2009/02/04/leapfish-gets-second-lashing-from-techcrunc/
  30. ^ http://blog.leapfish.com/2009/02/04/leapfish-and-the-facts/
  31. ^ http://www.techcrunch.com/2008/11/20/leapfish-launches-another-meta-search-engine-no-one-will-ever-use (Note, in particular, the comment from Robin Wauters on November 20, 2008 at 12:57 pm PST)/
  32. ^ http://www.techcrunch.com/2009/02/03/the-leapfish-chronicles-admitting-to-click-fraud-is-an-interesting-business-model/
  33. ^ http://www.salarymap.com/leapfish-review.cfm
  34. ^ http://editweapon.com/leapfish-scam/
  35. ^ http://www.thebransonpro.com/leapfish-sucks/
  36. ^ http://www.benbehrouzi.org/2009/02/04/leapfish-gets-second-lashing-from-techcrunc/
  37. ^ http://www.techcrunch.com/2008/11/20/leapfish-launches-another-meta-search-engine-no-one-will-ever-use/#comment-2541583
  38. ^ http://www.bbb.org/greater-san-francisco/business-reviews/internet-marketing-services/leapfishcom-in-pleasanton-ca-308530#reasonrating
  39. ^ http://www.bbb.org/greater-san-francisco/business-reviews/internet-marketing-services/leapfishcom-in-pleasanton-ca-308530/complaints#breakdown