On August 21, 2012, Kred launched Kred Story, which uses social media data and influence measurement to produce a personal visual stream from activity on a Twitter ID or hashtag.
Kred is a dual score to distinguish a person's Influence (the likelihood that someone will trust a person and act upon their posts) and Outreach (the propensity to share other people's content forward). "We think this – the Kred scoring system – is strong because it's reflective of the foundations of strong relationships everywhere: trust and generosity," said CEO Rich in an interview.
Kred provides influence measure based upon an openly-published algorithm.
Kred provides separate discrete scores for a user's overall social network participation as well as its affiliation with interest-based communities. Community membership is determined by words used in a person's Twitter Bio as well as keywords and hashtags they have historically used in their posts. In addition, a person is included as a member of a community if they are found to have high Influence within that community regardless of whether they have used the keywords that would automatically identify them as such. “We look for small close networks of people and look for how they can be just as influential as rockstars,” Rich said in a 2011 interview with TechCrunch.
Kred is unique in providing a fully transparent view of the actions that compose any user's score. Users can see an Activity Statement recounting every action that has added to their Influence and Outreach scores. They are also able to access anyone else's Activity Statement to review the sources of their score. "We want to be transparent, so you can actually see how this thing is put together," said Rich.
On June 26, 2012, Kred announced "Rewards" based upon one's score, giving away discounts and product samples.