Kool-Aid

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Kool-Aid
Kool-Aid.svg
Product typeDrink mix, pouched beverage and liquid
OwnerKraft Foods
Country
  • Invented: United States
  • Manufactured: Mexico
Introduced1927
MarketsWorldwide[citation needed]
 
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This article is about the flavored drink mix. For the album by Big Audio Dynamite II, see Kool-Aid (album).
Kool-Aid
Kool-Aid.svg
Product typeDrink mix, pouched beverage and liquid
OwnerKraft Foods
Country
  • Invented: United States
  • Manufactured: Mexico
Introduced1927
MarketsWorldwide[citation needed]

Kool-Aid is a brand of flavored drink mix owned by Kraft Foods.

History[edit]

The building in Hastings, Nebraska, where Kool-Aid was invented

Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska. All of his experiments took place in his mother's kitchen.[1] Its predecessor was a liquid concentrate called Fruit Smack. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder. This powder was named Kool-Aid. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953.[2] Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August, in honor of their city's claim to fame. Kool-Aid is known as Nebraska's official soft drink.[3][4]

An agreement between Kraft Foods and SodaStream International in 2012 made Kool-Aid's various flavors available for consumer purchases and use with SodaStream's home soda maker machine.[5]

Production[edit]

Kool-Aid is usually sold in powder form, in either packets or small tubs. The drink is prepared by mixing the powder with sugar and water (typically by the pitcher-full). The drink is usually served with ice or refrigerated and served chilled. Additionally, there are some sugar-free varieties. Kool-Aid is/was also sold as single-serving packets designed to be poured into bottled water, as small plastic bottles with pre-mixed drink, or as novelties (ice cream, fizzing tablets, etc.) Most consumers know Kool-Aid for its advertising character the Kool-Aid man.

Advertising and promotion[edit]

Kool-Aid Man

Kool-Aid Man, an anthropomorphic pitcher filled with Kool-Aid, is the mascot of Kool-Aid. The character was introduced shortly after General Foods acquired the brand in the 1950s. In TV and print ads, Kool-Aid Man was known for randomly bursting through walls of children's homes and proceeding to make a batch of Kool-Aid for them. His catch phrase is "Oh, yeah!"

Starting in 2011, Kraft began allocating the majority of the Kool-Aid marketing budget towards Latinos. According to the brand, almost 20 percent of Kool-Aid drinkers are Hispanic, and slightly more than 20 percent are African-American.[6]

In 2013, Kraft decided to overhaul the Kool-Aid man, reimagining him as a CGI character trying to show that he's just an ordinary guy.[7]

Flavors[edit]

Original 6 flavors[8]Cherry, Grape, Lemon-Lime, Orange, Raspberry, Strawberry[9]
Singles flavors[10]Black Cherry, Tropical Punch, Lemonade, Pink Lemonade, Cherry, Watermelon, Orange, Summer Punch
Sugar-Free flavors[citation needed]Double Double Cherry, Triple Awesome Grape, Lemonade, Soarin' Strawberry Lemonade, Tropical Punch, Raspberry, Watermelon, KiwiLime
Water flavors[11]Jamaica, Mandarina-Tangerine, Mango, Tamarindo, Piña-Pineapple
Other flavors worldwide or previously available[11]Apple, Berry Blue, Bunch Berry, Blastin' Berry Cherry, Blue Berry Blast, Candy Apple, Cherry, Cherry Cracker, Chocolate, Cola, Eerie Orange, Frutas,Vermelhas, Golden Nectar, Grape, Grape Blackberry, Grape Tang, Melon Mango, Strawberry Splash, Great Blueberry, Great Blue-dini, Groselha, Guaraná, Ice Blue Raspberry Lemonade, Incrediberry, Kickin-Kiwi-Lime, Kolita, Lemon, Lemonade, Lemonade Sparkle, Lemon-Lime, Lime, Man-o-Mangoberry, Mango, Mountainberry Punch, Oh-Yeah Orange-Pineapple, Orange, Orange Enerjooz, Peach, Pina-Pineapple, Pink Lemonade, Pink Swimmingo, Purplesaurus Rex, Rainbow Punch, Raspberry, Roarin' Raspberry Cranberry, Rock-a-Dile Red, Root Beer, Scary Black Cherry, Scary Blackberry, Sharkleberry Fin, Slammin' Strawberry-Kiwi, Soarin' Strawberry-Lemonade, Strawberry, Strawberry Falls Punch, Strawberry Split, Strawberry-Raspberry, Sunshine Punch, Surfin' Berry Punch, Tangerine, Tropical Punch, Watermelon-Cherry, Shaking Starfruit, Watermelon, Solar Strawberry-Starfruit, Arctic Green Apple, Swirlin' Strawberry-Starfruit, Lemon Ice

Other products[edit]

In popular culture[edit]

References[edit]

  1. ^ The History of Kool-Aid and Edwin Perkins.
  2. ^ "History of Kool-Aid". Hastings Museum of Culture and History. Retrieved 2008-05-16. 
  3. ^ "Nebraska takes sweet turn, names Kool-Aid state drink". Deseret News. May 22, 1998. 
  4. ^ Gustafson, Angela (August 9, 2011). "Nebraska's official soft drink celebrated at the 14th Annual Kool-Aid Days on Aug. 12-14". The Fence Post. 
  5. ^ "Kraft and SodaStream in deal for Kool-Aid". The Chicago Tribune. Reuters. July 18, 2012. Retrieved July 30, 2012. 
  6. ^ Newman, Andrew Adam (May 27, 2011). "ADVERTISING; Kraft Aims Kool-Aid Ads at a Growing Hispanic Market". The New York Times. Retrieved May 27, 2011. 
  7. ^ "New Kool-Aid Man: Oh Yeah! What Does The New Kool-Aid Man Look Like? [VIDEO]last=Van Hoven". IBT Media, Inc. April 15, 2013. Retrieved April 15, 2013. 
  8. ^ Kool-Aid Days
  9. ^ "The History of Kool-Aid". Hastings Museum of Natural & Cultural History. 2008. Retrieved 2009-04-03. 
  10. ^ "Kool-Aid Powdered". 
  11. ^ a b Shaw, Scott (October 8, 2006). "Kool-Aid Komics". Oddball Comics. Retrieved 2008-11-17. 
  12. ^ a b Eric Zorn (2008-11-18). "Change of Subject, "Have you drunk the 'Kool Aid' Kool Aid". Chicago Tribune, www.chicagotribune.com. Retrieved 2009-08-27. 
  13. ^ Krause, Charles A. (December 17, 1978). "Jonestown Is an Eerie Ghost Town Now". Washington Post. 
  14. ^ Martin Khin (2007-12-19). "Don't Drink the Grape-Flavored Sugar Water...". Fast Company, www.fastcompany.com. Retrieved 2009-08-27. 
  15. ^ Al Thomkins (2003-11-13). "Al's Morning Meeting, "Thursday Edition: Clearing Kool-Aid's Name"". The Poynter Institute, www.poynter.org. Retrieved 2009-08-27. 
  16. ^ Jonestown: The Life and Death of Peoples Temple
  17. ^ "Guyana inquest". 
  18. ^ "S06E04 Stewie Kills Lois". 
  19. ^ "Deep Fried Kool-Aid Balls: The Newest In Fair Fare", Huffington Post, posted 2011-06-20, revised 2011-08-20, retrieved 2012-06-18.

External links[edit]