Knorr (brand)

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Knorr®
Knorr.svg
Product typeFood
Introduced1838 in Heilbronn, Germany
Registered as a trademark inUnilever
Ambassador(s)Carl Heinrich Knorr
Websitewww.knorr.com
 
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Knorr®
Knorr.svg
Product typeFood
Introduced1838 in Heilbronn, Germany
Registered as a trademark inUnilever
Ambassador(s)Carl Heinrich Knorr
Websitewww.knorr.com

Knorr (/ˈknɔr/, often anglicized /ˈnɔr/) is a German food and beverage brand created by the Anglo-Dutch company Unilever since 2000, when Unilever acquired Best Foods, except in Japan where it is made under license by Ajinomoto. It produces dehydrated soup mixes and condiments. It was known as the Royco in Indonesia, and as the Continental in Australia.

History[edit]

Knorr Cooking Center in Heilbronn

Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest-selling brand.[1] In cooperation with Slimfast, also owned by Unilever, Knorr markets a line of low-calorie products.

An Israeli company based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States.[2]

Bouillon[edit]

In 1912 the first Knorr Bouillon cube was introduced.

Worldwide[edit]

Knorr is available around the world and in every country.[citation needed] In 1957, flagship Knorr brands like bouillon and soups were sold in 8 countries and by 2000, Knorr products were sold in nearly 90 countries around the globe.

Products[edit]

Throughout the 20th century, Knorr launched many recipes throughout the world – Knorr Soupy Noodles in India, Knorr Homestyle Stock in Canada and the US, Knorr soups across Europe and the rest of the world,. Knorr products are now used by 320 million people every day.

See also[edit]

References[edit]

External links[edit]